Table of Contents
What products do you want to dropship?
Dropshippers often ask this question, and it remains one of their most favorite questions. The reason is that the answer is not very satisfying. People need exact numbers. They need a formula they can use and achieve success with. Dropshipping isn’t like this. What’s the solution?
There is no one product that works best. You can build a very successful store using only one product. Or just one product. Or hundreds. It all depends on how you market your products and the types of customers you target.
These guidelines will help you get started. These are not rules that are difficult or easy. These are not rules that you have to follow every time. You’ll discover your own “rules” as you gain experience in the stores that work best for you. There are many beginnings. They can be enough to move you in the right direction.
Which type of store should you open?
This is the first question you need to ask. Do you prefer to open a general store that sells many different items but is not connected? Or would you rather focus on one niche? For the latter, you would likely need more products in your store because you lack focus and require more products to make your shop feel full. You could sell fewer products if you only sell headphones. With a general store where you’re selling headphones, phone accessories, caps, and more, you’ll need representative goods for all those categories.
We have already mentioned that you can start your store with two types. A general store, featuring lots of different products in many different categories, or a niche store, focusing on some narrow product range that has something particular in common.
While specialty shops are easier to manage, they require more planning and thought. Each of these will be discussed in detail and we’ll discuss the pros and cons.
Opening a general store
Because you don’t need to think about the products you sell, general stores are easier to set up than niche shops. Although it is possible to succeed if you put in more thought to your products, as you can’t just throw any product into a store and expect them to sell, this will increase your chances of success. Even if you spend the time to find conversion levels, success is still possible. You don’t need to tie each product together in a general store. It makes it much easier to create general stores even though you may need to add more products.
How many? This is a good starting point for general stores between 30-50. If the number of items is less than 30, the store will be seen as lacking credibility. Imagine walking into a convenience shop and seeing only one rack with ten items, the rest of which was empty. You would probably shop elsewhere. It wouldn’t feel like a store.
To give your shop an authentic look, you need to ensure that you have enough products in a general store. You can add more products over time. However, 30-50 is a good starting point. It is enough to give legitimacy to your shop, but not too many that it makes setup time too difficult.
Remember, the main thing that you should worry about when you start a new dropshipping store is to get it off the ground quickly so you can start marketing and generate revenue. You don’t need to perfect every detail before you launch. You will have plenty of time to fix things once your doors open and customers come.
- It is easy to get one up and running quickly, without needing to think about themes or finding profitable niches, nor do any brand building.
- General stores provide you with a wide range of products to sell your ads. You can adjust your marketing to target different store segments depending on the season. You aren’t hemmed into specific marketing strategies with a wide range of products.
- A store with a greater number of products means more opportunities for customers to buy add-on items. This is where the customer visits your site to view the product and then purchases it along with other products.
- A wider range of products might appeal to a larger market segment. A niche shop offers a smaller selection of products. A niche shop is more important than a general store.
- Selling in general stores leaves little room for sellers to create brands. It’s difficult to imagine a single brand that can encapsulate all the different products you sell, such as portable vacuum cleaners and headphones.
- Because there is no central theme, general stores can be more difficult to market. A store that sells pet products will have one ad. Because of the dissimilar nature of the products, this is impossible with a general store.
- A wider market can also have its downsides. It requires more advertising and marketing to reach all segments.
Establishing a niche store
It takes a lot more work to open a niche store than just hanging ‘open for business’ signs. It is important to think carefully about the niche that you are going to focus on and why. You need to work out the size of the potential market and be sure you don’t define your niche so narrowly that your customer pool is overly restricted.
It is a delicate balance. You want to target a particular product trend or consumer segment, but you want it to be large enough to appeal to as many people as possible who are interested in that niche. And you want to try and avoid highly crowded niches.
What number of products should a niche store need to begin?
The rule of thumb is 5-20. Because of your specific focus, customers will understand a limited product selection more with a niche store than a general store. You will be more focused if you have fewer products to make your store appear legitimate. You can still enjoy some of the products. You’ll need between 15 and 20 models to be able to sell headphones. You can compromise on something familiar, such as noise-canceling headphones. There are fewer options. You only need enough to make your niche store appear legit to the average consumer online.
As with general stores, you want to get your store up and running as soon as possible. It can be more difficult to get a niche store up and running quickly due to the extra care required. However, you should just get your filler products (products you are adding to your store that are legitimate but not actively promoted) ready for use. They won’t be seen by most people, who will only look at what you have advertised. Do your research on the small details later. This will make the store look professional enough to support your marketing efforts.
Niche stores — Pros
- Niche shops offer you more freedom to build a brand and attract customers than general stores. You can have a shop name that perfectly captures your product line, and even brand your products. As satisfied customers spread the word about your brand, branded goods can have a lasting impact beyond your marketing efforts. They have a higher long-term earning potential.
- You can create niche stores that are focused on a specific product. Imagine that you have found the perfect product from your research. It is something you know you can market well, generate buzz, and sell like mad. The next step is to find a few related products at a specialty shop and then list them all together. You could also find filler products to supplement the main product, and occasionally produce additional sales. Because there is only one commodity, it would take all the effort. This advantage is not available in general stores.
- You can create a following by selling niche stores to people who are interested in your niche. Niche shoppers can be loyal customers and will return to your store for future purchases, if you have a good brand.
Niche stores — Cons
- Because of the limited product range, niche stores can offer less marketing opportunities. This can be a blessing as we’ve seen, but it must be properly enforced.
- Niche stores can be huge successes or failures depending on how hard you work and what you think about when you design them. Customers who visit niche stores that don’t feel cohesive, or where the products aren’t unified under the same theme, will most likely bounce. You must ensure that you have done your research. A small store has a greater risk, but also a higher chance of delivering monetary rewards.
Start a single product shop
The final type of store is similar in concept to a specialty shop in that it focuses only on a specific category of products. However, it is different in that it also focuses exclusively on one product within that category. Although it may seem counterintuitive, single product stores can prove to be very useful if they are properly marketed. You can focus on one product and not have to clutter your message with foreign products.
As an example, in a single product store, any of the famous “As seen on TV,” products would be doing well. These products were sold as miracles and wonders, the greatest thing ever created. Selling similar products will only make your job harder. Why would you sell cleaners of lower quality if you are selling the best cleaning product? This makes it appear that your product may not be the best, or you aren’t confident enough with your message to make your store stand out.
Although single product stores are risky, they can be extremely successful if the product is well promoted.
What number of dropshipping products do you need to start?
We believe that a few is sufficient to accomplish the goals you have set. Your store should be up and running as soon as possible. You don’t want to waste time adding hundreds of products, writing product descriptions for them, and sorting them into categories and locations that are correct.
You only need enough products to support the type of store you have chosen and your goals. Once you are up and running, you can add more products.
Don’t forget to install our plugin free of cost. It will ensure that your products sell well and convert well.
We did all the work so that you could concentrate on revenue generation and marketing. Dropshippinghelps.com is the smartest way to kickstart and manages your store in the long run.