How to Use Facebook Ads for your Dropshipping Business ?

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Dropshipping is a company that connects people. On the one hand, you have a product manufacturer. On the other hand, you have people, but you don’t know about this product. You can be quite successful if you can refer the second group to the first group and make money when making a shopping.

Please log in on Facebook. The first issue is straightforward: is Facebook worth shipping? Well, analytically, let’s look at it. What is the success of a dropshipper?

  • As broad an audience as possible of potential customers.
  • Access to the necessary information to make an acquisition.
  • A good way to visibly display drop-in products.

So what does Facebook offer, then? Facebook is a massively large social network with a total of literally trillions of users in the world. Facebook user often simply distributes personal data like candy to users; perhaps not to you, but to the Facebook system, accessible through ads aiming. Naturally, Facebook and their Instagram companion focus enormously on graphics, which is perfect for showcasing products that you want to sell.

Is it worth Facebook for a dropshipping company? Certainly, I would say. You just need to understand the platform sufficiently well to use it efficiently, and that is not so difficult. The advertising system on Facebook is complex, but not complicated once the key concepts are understood.

Facebook Ad Placing

Facebook has a few ad placements, and a knowledgeable entrepreneur uses them all. Some are better than others for certain tasks. What is and for what purpose should you use?

You’ve got news feeds first. In the news feed of the people you are targeting, news feed ads appear. They are like any other article, formatted as a link or an image gallery, or what you have, according to your choices and goals. Two main flavors of news feed ads; mobile and desktop. These are, as you could expect, slightly different formats, with different dimensions for the ad picture.

This is your butter and bread. These are the most popular ads on your product landing page that should be optimized to convert visitors into customers. It is quite likely, at least in terms of Facebook traffic ,that the majority of your conversions will come with these ads.

Should you choose a mobile desktop or both? You and your audiences have to answer this question. If you try to sell, for instance, a certain type of phone case or a mobile accessory, showing your ads to your mobile audience can be beneficial; you actively use your device and put juxtaposition in the forefront of your mind. On a desktop, on the contrary, some larger home goods could work best.

That said, mobile devices are increasingly being used almost entirely to browse the web, making it crucial for mobile users to target. A large part of your potential audience can’t be excluded. This also means that the mobile version of your NEEDS landing page is mobile or responsive. If Facebook even first approves of advertising, you cannot run a mobile ad on a desktop page and expect conversions.

shopify dropshipping store set up

The second publicity format is the right column or sidebar ad. These are much smaller and usually just a graphic box with a few words of text. They are notoriously low but also cheaply converted and thus ideal for exposure, not clicking or conversion. If you want to think of your product in your users ‘ minds, these ads are excellent. They are much less great if you want to sell the product. They work only for desktop users as there is no sidebar on mobile Facebook.

Facebook Audience Network is the third publicity format. This is a Facebook equivalent to Double-click by Google; website ads and apps with Facebook ads which make a contribution to making money. It can be great or it could be time and money wasted. I recommend that you test them, but remember that if costs are too high it may be better to call only your Facebook ads for your conversion if the conversion costs are too high.

The fourth ad-format is Instagram ads. Facebook Audience Network These appears on Instagram as sponsored posts since Facebook owns and uses the same ad system for both of the image sharing site.

Instagram Ads Instagram is much like a network of people; it could be very good for drop-shippers as long as you can convert the traffic. Give it a shot and watch it happen.

Dropshipping Ad Structuring

It is similar to affiliate marketing; value is not to sell one expensive product, but to sell many cheap products. Dropshipping Ad Structuring’s This means that the average drop shipper has a complete catalog of potential products, either inside a single niche or across several niches. Some successful entrepreneurs have several whole companies dedicated to various niches. Within the ad system of Facebook, you can maintain all these organizations with different ad levels.

You’ve got campaigns at the top level. Campaigns are like your overall product category. You can have your own campaign if you have multiple sub-contractors. Each major category may have its own campaign if you generally keep your products within the same niche. For instance, anyone who sells athletic equipment, electronics for cars and wall art could have three camps, one for each.

You have ad sets in every campaign; announcement sets should generally be individual categories of niche or even different products. You could have ad settings for anime scrolls, band poster ad settings, a demo / motivational ad set, and so on if you have a wall art business. You can use ad sets for each broad category in your company if you have multiple companies. A sports equipment company could be given a hockey ad, a cricket ad and a curling ad.

Your individual ads are included in the ad sets. Here, according to the scale of the operation, you might have only a few ads, or a few tens ads.

Dropshipping and Ad Targeting

Naturally, these levels can be adjusted according to your business model. You may have one campaign for each product, one ad set for each width of the ad position and ads for each ad set that are dedicated to splitting the audiences or ad factors if you have just two or three products. This is up to you. It is up to you.

The biggest selling point in Facebook ads is the depth and breadth of the ad targeting solutions for any business, not only dropshippers. You can use this data to display your adverts only to small groups of users who may have a strong interest in your product; Facebook has a huge amount of information on and off the site regarding its users.

Take two examples and find the ideal type of targeting for them. First, let’s say you’ve got a lawn game designed for small groups of people, like lawns or bowling. On the other hand, let’s say that you have a high-end cosmetic product, an extra-poison made of gold flakes.

You’ve got demographics first for targeting. The types of categories people fall into are demographics. Ages, occupations of the population, hobbies, interests on Facebook, events in life, etc., For each product, you want to choose the best population.

You may choose people with interests such as camping, fire parties and outdoor sports for your lawns game. Facebook Demographic Targeting You’ll want people of nearly every age, although you don’t want the elderly, because they might not have the manual skill to play your game. You may want to connect with people who buy similar games in history.

You probably want to focus almost exclusively on women for your make-up. That’s not to say that men can’t use makeup, but your gold spotted high-end eye shadow probably isn’t highly sold by men. Age can be anything, but the interests of someone interested in that type of item should be maquila, high couture or other indication.

You’ve got geographical targeting next up. For two reasons, geographical focusing is relevant; shipping and seasonality. The viability of the shipment is important! You must ensure that you only display announcements to people where your supplier is shipping. If your provider only ships to the United States, you will show your advertising to an audience in Australia.

For your lawn game, seasonality should be taken into consideration. Geographic targeting example: A game of lawns can be viable all year round at some geographical locations, such as Southern California, much of Florida and most of the US. It may become somewhat chilly or rainy, but for a lawn game it will often be perfectly viable. In the northern regions, however, a raspberry game less than six inches of snow could be too cold to play. In spring or summer, people are more likely to purchase your game in these areas, so that you can increase your targeting during these times of year.

Geographic locations are less relevant for maquillage, but time may be more relevant. For example, you could have more people buying expensive make-up to fit in during important conferences or major social events. I’m not a maker’s expert, but by testing and seeing how they perform, you can easily refine your focus.

You can also target custom audiences with Facebook. You can use a Facebook tracking pixel directly to market people who have visited your web site in the past if your web site contains a list of customers already. A mailing list can be also uploaded and especially reached. You can get a customized audience of those competitors ‘ fans if you have a direct competition to try and wrestle their followers. In case you are exploring a new but similar product, you can also double the audience between ads.

After investing in ad settings on Facebook, you have to diagnose any possible defects in your sales funnel. You have to diagnose any possible defects. What is the ad failing in the process?

If the ad is shown but no clicks are received, the ad itself is not correct. It just doesn’t work. You must determine whether you are targeting or using an unsatisfactory copy, and improve from there.

You may have something wrong with your landing page if it clicks to your landing page, but no sales are made. See to improve sales on the landing page. You should also check to ensure that the right landing page is reached with the correct ad; because the ad copy dislocates with the landing page, users feel they are in the wrong spot, where they prefer to leave rather than further inquire.

Dropshipping landing page

You should check out the purchasing process and view what your roadblock is if you click on the product page but don’t complete sales. Perhaps people don’t like your payment options, shipping is perhaps too expensive. Perhaps the broken script makes converting on certain devices impossible. Here diagnosis and technical problems are solved.

And of course, with re-marketing, you can use Facebook to reach a particular audience of people who click but do not convert to give them another shot. This can be extremely valuable, especially if you sell products that need some thought before you buy rather than less expensive impulses.

However, regardless of your niche, for virtually all dropshipping companies Facebook is extremely valuable. Except where Facebook prohibits the product, such as health supplements or regulated products are the only exceptions. But you should be good to go as long as you’re not on the list.

Reference: https://boostlikes.com/blog/2018/05/facebook-ads-dropshipping

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