Shopify powers over 500,000 businesses in 175 countries. It’s no surprise that many merchants depend on the eCommerce platform to establish their online presence. Branding is an important aspect.
Shopify comes with only nine themes, each with its own templates. There are hundreds of premium themes available. Users also have access to a large community of like-minded online store owners who are open to any design suggestions. There are many resources to help you create your eCommerce store.
We’ll be highlighting some of the most impressive Shopify websites in this article. These websites showcase memorable and innovative design choices that perfectly highlight their brands.
Let’s get started, so let’s not waste any more time.
Sugergoop.com
You get a flashing rainbow of colors when you click on Sugargoop. Shopify’s store uses bold and extreme contrasts of yellow and blue. It’s hard to find another website like it.
Sugergoop sells sunscreen which, naturally, explains our sunny beachside palette. Clear color messaging is what we love! All imagery, including on packaging and websites, reflects the blue and yellow colors.
The website header is a bit 90s-inspired, fitting perfectly with their talk-show-inspired video header featuring yellow daffodils.
Sugargoop’s website shows color branding to the tee!
The New York Times Store
The New York Times Store offers everything you need, including personalized gifts, cooking collection, book editions and wall art.
Their site design is cohesive despite the large number of products they offer. Store has a simple, earthy nude color palette that includes muted pastels. This helps ensure that the website design and layout are not overwhelming. Bolder colors in the Store are a great accent to grab your attention and draw you in immediately.
It’s basically color theory done right.
Soylent
Soylent is known for their motto “on-the-go nutrition for an active lifestyle.” The Soylent website design is classic. Soylent’s website has a simple, understated design. The website has lots of white space, with clear text and color boxes. Its simplicity mirrors the Soylent bottle, which isn’t too loud for attention. Soylent’s branding is simple and straightforward, focusing on their core product of meal replacements that aren’t gimmicky.
It also works well with the user-oriented content at the bottom. This is a collection of customers using simple soylent bottles. This is not only a great social proof tool that helps build credibility with their target audience but it also fits in with their web design. Win-win!
Mayhabis
Mayhabis offers a particular style of shoe. This unique design is comfortable in all climates and has a distinctive look. Mayhabis transformed comfortable slippers into stylish, versatile products that can go anywhere and in all weather.
The shoe’s unique design features horizontal layers of color. This is evident in the website’s design. Flat sections of yellow and grey highlight key information. It is easy to follow the website’s color scheme layer by layer because of its simple background.
Hydrant
Hydrant is a brand that helps to keep you hydrated. You can add energy flavor packets to your water to get extra vitamins and an important boost.
You might be wondering how the website conveys this through design.
It is not surprising that the website’s primary colour is fresh pastel blue. This is complemented by yellows and reds. These accent colors are necessary to draw attention to core elements of the website such as products.
The wave-shaped divider is also a favorite feature. This animation is animated in a way that waves like water, before it settles. This amazing effect is sure to grab the attention and makes a great contrast to the clean, straight edges that are displayed throughout the site’s design.
The Sill
The Sill offers beautiful potted plants and plant-care products. They also sell flower bouquets that are perfect for your window sill, or as a gift. The Sill’s muted grey color scheme really stands out against the brightly colored plants. It gives the impression that even a dull space could be brightened by a new plant.
We also love the logo heading at top of site. The title of the Sill is divided into two words with a long continuous line between them. It almost looks like two plants sat on opposite sides of a window sill. Clever, right?
The popup that appears on the homepage is also a nice touch. Popups can sometimes be irritating, but the subtle colors and 15% discount offer are definitely appealing!
The Sill, in summary, is a great example of how good product photography can be used to enhance a website’s overall design. What is the end result? The end result? A coherent, polished aesthetic.
EU Polaroid
The classic printer logo is a combination of rainbow-colored swatches and a printed logo. This is the exact same thing as EU polaroid’s website, but in motion.
EU Polaroid is a small, instant analog camera. It’s not just on the product, but also features a rainbow with vibrant print colors. It is everywhere, from the animated header to the product previews in various hues. The site features a bold mix of yellow, green, blue and red.
EU Polaroid uses enough white space to make sure its website design isn’t too cluttered. Again, product design is inextricably linked to website design. This is because the same color scheme (print-favorite Helvetica fonts), and font language (printable Helvetica fonts), are used.
Artifox
Artifox sells minimalist, elegant and artistic wooden furniture online. They offer a wide range of wood browns, whites and blacks that are warm and rich in color.
Artifox’s website lets its products speak for themselves. The website is very simple and white, so nothing distracts from the product photos. These photos are located at the center of the website. Each product photo appears on the homepage against a plain grey background. It enlarges as you hover over it.
The site’s layout is always the same, which is a nice touch. You know what you can expect when you move from one page to the next. You can find the super-simple, easy-to-navigate menu to your left. It doesn’t change. Artifox is an excellent example of web design that is reliable and sturdy.
Caldera Lab
Caldera Lab provides green tech skincare. It’s easy to see why its color scheme features olive greens and browns. The site’s modern, clean design avoids using harsher black colors. Caldera Lab’s simple, elegant iconography with its use of line illustrations is also a favorite. It is worth noting that the homepage features a testimonial and a CTA link. It attracts potential customers without being too salesy.
Fetching Fields
You’ll be greeted by a healthy, delicious breakfast spread when you first visit Fetching Field. A bowl of honey is served alongside a wooden spoon containing cereal that has been crumbled onto the tabletop. There are also vibrant red apples on the side.
At first glance, there is nothing to suggest that you are looking at dog food.
Fetching Fields is a human-grade, organic, and certified food for dogs. They aim to promote wellness and activity in dogs at a level that is unsurpassed by any other person.
Fetching Fields has a surprising and unique approach that defies all expectations. This is why they are on this list.
Gemmist
Gemmist offers cosmetic products such as shampoos and conditioners. The brand follows the trend of transparent and minimalist cosmetics with simple packaging and trendy peachy pinks.
The quiz function generates personalized recommendations for shampoo matches. We think this is a great feature! This is a smart way to increase visitor engagement and it also allows the company learn more about its customers. This knowledge can be used to improve their products or marketing strategies. Win-win!
Golde
Golde uses website design principles to create an exciting and lively site.
Latte Whisk is advertised using a smooth, blodged background of yellows, greens, peaches and apricots. A similar design is also seen on the product packaging, which features a wavey, blotted design that combines greens and yellows.
This theme is consistent throughout the website. Scroll down. All product images are displayed on the same background. The white background is accented with pastels. The sections are divided using slightly blurred color transitions to add just enough movement to keep things interesting.
We like the way Golde uses this color scheme to complement its main text and headings with a dark-brown. This color scheme takes away the bulk of black text and blends well with this soft, welcoming brand design.
Harper Wilde
Harper Wilde offers bras for ‘leading women’. The Shopify website design speaks volumes about this. This site uses colors that you might not associate with femininity. Sporty reds and dark blues are a symbol of the strength, determination and reliability that the brand aims to communicate.
It feels dynamic with animated banners occasionally appearing and high-quality images that crossfade to other shots. The underlining of keywords as you scroll down is another excellent feature.
Leo et Violette
Leo et Violette’s Shopify website instantly invites you in, with its full-width feature photographs. Each image is beautifully complemented by the others thanks to the use of earthy, natural colours.
It is manufactured in Italy so products have sandy tones with ocean blues, and images of the sea to communicate the brand’s origins.
A slideshow effect can be added to some product photos to show different angles. You can hover over the photos to see a photo of a model showing the accessory, instead of the product itself. It’s pretty neat, right?
Brightland
Brightland lives by its brightly colored website. The website’s vibrant colors include golden yellows, reds and blues that create a strong sunset palette. Extra virgin olive oils are sold by the brand, making it feel like viewers are on a Mediterranean beach looking out at the horizon. The contrast between the black-and-white menus and paragraphs is striking. We love the bright, vibrant colors.
Site uses rustic textures and colors as well as familiar images, including rough walls that are used in product imagery.
The animations are what really make the site design stand out. Scroll down and you’ll see small animated shapes aligning with text and images. As you scroll down, it’s almost like everything falls into place. It’s just enough to keep your attention on the website, draw your eyes to important information and headings without being distracting.
Smol
Smol developed a laundry capsule that is so concentrated and efficient it can be sent through your letterbox. The website cannot be overlooked for this selling point. Smol showcases all important product photos in the middle column of their website. It doesn’t take up too much space and really emphasizes the point.
The main header video shows a laundry container rotating in a white space. The main header video is a small, but powerful item that provides the most color on the page.
Smol uses green and blue gradients throughout its website. It also uses soft grey and white writing to let the product images that are more colorful shine.
Not Pot
Not pot’s Shopify site is exceptional. This is the 90s simplicity of web design with simple fonts and nostalgic clipart.
This design choice is purposeful, and it is matched with images and clips of old-fashioned manga art. All of it is done in beautiful pastels.
Although the site sells cannabis products it has found a way to make cannabis more fun and safe. It feels like the brand has a lot of fun with its service and shop, and stands out in unexpected ways from its competitors.
Area Ware
Area Ware sells natural and unique home accessories, office accessories and puzzles. The Shopify website has bright product images with a white background to make each image stand out.
Families with children will find the bright colors a welcoming and friendly option. The bright yellow accent color is a great way to offset navigation selections.
Blume
Blume cosmetics and self-care brand uses a peachy/baby blue color palette. This cosmetics brand follows the example of many natural and clean cosmetic products, which keep their designs simple and minimal. This helps them look more genuine, real, and transparent.
Simple typography and simple images aren’t distracting and make it feel like they’re cutting to the chase. The entire website is extremely user-friendly, even the checkout process. You can select and order an item in minutes.
Room
Although you might not be shopping with Room during office hours, their concept is still interesting. Room designed purpose-built booths which can be placed in your office to create custom cubicles and meeting spaces. This is a flexible option to traditional fixed construction that improves office design.
The eCommerce website attracts attention with a video header that shows people working in their “Rooms,” showcasing versatile applications such as phone booths and video conference rooms. This is eye-catching!
This animated theme features animated blocks of color that are animated to show the infographics. It’s very engaging and well-thought out!
Counter Print
CounterPrint has some similarities to the EU Polaroid. This web design features a predominantly black and white theme with simple typography and bright imagery. Counter Print isn’t as bold as the rainbow, but they do prefer to use more subtle pastels.
Rachel Comey
Rachel Comey might confuse you at first glance. The website is so minimalist that it doesn’t even label the menu items immediately. The brand’s homepage greets you with a strong, textured image that communicates the brand’s vision of urban, youthful fashion.
Rachel Comey has an image gallery that you can use to check out the latest arrivals. The photos are remarkably consistent and show cool, confident models against a grey background. You can hover over the images to see featured shots of the design. These feature shots will draw you back in, either in close-ups and variant poses.
You can view the full product detail pages with hundreds of images. Click on the extra button to view more information.
Rachel Comey’s web design choices may not be right for everyone. It was bold enough to be different and it matches their brand perfectly.
Ugmonk
Ugmonk offers high-quality analog productivity products, such as stationery and notepads. Their wood-themed color scheme exudes an elegant yet simple vibe.
The navigation preview is a unique design feature that fades as you move from one item to another. Each menu item has more photos and a sub-menu that details Ugmonk’s various collections. Everything about the website exudes luxury and sophistication.
Jackie Smith
Jackie Smith has a bold accessory brand. This eCommerce company uses comic books’ appeal with heavy fonts and icons to its imagery. It gives you the “kapow” that the brand is clearly aiming at.
On the site, you’ll often find bold reds and oranges that compliment each other perfectly. Each image works beautifully on the website. Hovering over an image will give you another view of the handbag.
We also like the social media icons at the bottom of the homepage. Clicking these icons will take you to their social media pages. This makes it easy to follow Jackie Smith.
