Last Updated on August 08, 2020
Dropshipping is a company that connects people. On the one hand, you have a product manufacturer. On the other hand, you have people, but you don’t know about this product. You can be quite successful if you can refer the second group to the first group and make money when making a shopping.
Please log in on Facebook. The first issue is straightforward: is Facebook worth shipping? Well, analytically, let’s look at it. What is the success of a dropshipper?
- As broad an audience as possible of potential customers.
- Access to the necessary information to make an acquisition.
- A good way to visibly display drop-in products.
So what does Facebook offer, then? Facebook is a massively large social network with a total of literally trillions of users in the world. Facebook user often simply distributes personal data like candy to users; perhaps not to you, but to the Facebook system, accessible through ads aiming. Naturally, Facebook and their Instagram companion focus enormously on graphics, which is perfect for showcasing products that you want to sell.
Is it worth Facebook for a dropshipping company? Certainly, I would say. You just need to understand the platform sufficiently well to use it efficiently, and that is not so difficult. The advertising system on Facebook is complex, but not complicated once the key concepts are understood.
Facebook Ad Placing
Facebook has a few ad placements, and a knowledgeable entrepreneur uses them all. Some are better than others for certain tasks. What is and for what purpose should you use?
You’ve got news feeds first. In the news feed of the people you are targeting, news feed ads appear. They are like any other article, formatted as a link or an image gallery, or what you have, according to your choices and goals. Two main flavors of news feed ads; mobile and desktop. These are, as you could expect, slightly different formats, with different dimensions for the ad picture.
This is your butter and bread. These are the most popular ads on your product landing page that should be optimized to convert visitors into customers. It is quite likely, at least in terms of Facebook traffic ,that the majority of your conversions will come with these ads.
Should you choose a mobile desktop or both? You and your audiences have to answer this question. If you try to sell, for instance, a certain type of phone case or a mobile accessory, showing your ads to your mobile audience can be beneficial; you actively use your device and put juxtaposition in the forefront of your mind. On a desktop, on the contrary, some larger home goods could work best.
That said, mobile devices are increasingly being used almost entirely to browse the web, making it crucial for mobile users to target. A large part of your potential audience can’t be excluded. This also means that the mobile version of your NEEDS landing page is mobile or responsive. If Facebook even first approves of advertising, you cannot run a mobile ad on a desktop page and expect conversions.
The second publicity format is the right column or sidebar ad. These are much smaller and usually just a graphic box with a few words of text. They are notoriously low but also cheaply converted and thus ideal for exposure, not clicking or conversion. If you want to think of your product in your users ‘ minds, these ads are excellent. They are much less great if you want to sell the product. They work only for desktop users as there is no sidebar on mobile Facebook.
Facebook Audience Network is the third publicity format. This is a Facebook equivalent to Double-click by Google; website ads and apps with Facebook ads which make a contribution to making money. It can be great or it could be time and money wasted. I recommend that you test them, but remember that if costs are too high it may be better to call only your Facebook ads for your conversion if the conversion costs are too high.
The fourth ad-format is Instagram ads. Facebook Audience Network These appears on Instagram as sponsored posts since Facebook owns and uses the same ad system for both of the image sharing site.
Instagram Ads Instagram is much like a network of people; it could be very good for drop-shippers as long as you can convert the traffic. Give it a shot and watch it happen.
Dropshipping Ad Structuring
It is similar to affiliate marketing; value is not to sell one expensive product, but to sell many cheap products. Dropshipping Ad Structuring’s This means that the average drop shipper has a complete catalog of potential products, either inside a single niche or across several niches. Some successful entrepreneurs have several whole companies dedicated to various niches. Within the ad system of Facebook, you can maintain all these organizations with different ad levels.
You’ve got campaigns at the top level. Campaigns are like your overall product category. You can have your own campaign if you have multiple sub-contractors. Each major category may have its own campaign if you generally keep your products within the same niche. For instance, anyone who sells athletic equipment, electronics for cars and wall art could have three camps, one for each.
You have ad sets in every campaign; announcement sets should generally be individual categories of niche or even different products. You could have ad settings for anime scrolls, band poster ad settings, a demo / motivational ad set, and so on if you have a wall art business. You can use ad sets for each broad category in your company if you have multiple companies. A sports equipment company could be given a hockey ad, a cricket ad and a curling ad.
Your individual ads are included in the ad sets. Here, according to the scale of the operation, you might have only a few ads, or a few tens ads.
Dropshipping and Ad Targeting
Naturally, these levels can be adjusted according to your business model. You may have one campaign for each product, one ad set for each width of the ad position and ads for each ad set that are dedicated to splitting the audiences or ad factors if you have just two or three products. This is up to you. It is up to you.
The biggest selling point in Facebook ads is the depth and breadth of the ad targeting solutions for any business, not only dropshippers. You can use this data to display your adverts only to small groups of users who may have a strong interest in your product; Facebook has a huge amount of information on and off the site regarding its users.
Take two examples and find the ideal type of targeting for them. First, let’s say you’ve got a lawn game designed for small groups of people, like lawns or bowling. On the other hand, let’s say that you have a high-end cosmetic product, an extra-poison made of gold flakes.
You’ve got demographics first for targeting. The types of categories people fall into are demographics. Ages, occupations of the population, hobbies, interests on Facebook, events in life, etc., For each product, you want to choose the best population.
You may choose people with interests such as camping, fire parties and outdoor sports for your lawns game. Facebook Demographic Targeting You’ll want people of nearly every age, although you don’t want the elderly, because they might not have the manual skill to play your game. You may want to connect with people who buy similar games in history.
You probably want to focus almost exclusively on women for your make-up. That’s not to say that men can’t use makeup, but your gold spotted high-end eye shadow probably isn’t highly sold by men. Age can be anything, but the interests of someone interested in that type of item should be maquila, high couture or other indication.
You’ve got geographical targeting next up. For two reasons, geographical focusing is relevant; shipping and seasonality. The viability of the shipment is important! You must ensure that you only display announcements to people where your supplier is shipping. If your provider only ships to the United States, you will show your advertising to an audience in Australia.
For your lawn game, seasonality should be taken into consideration. Geographic targeting example: A game of lawns can be viable all year round at some geographical locations, such as Southern California, much of Florida and most of the US. It may become somewhat chilly or rainy, but for a lawn game it will often be perfectly viable. In the northern regions, however, a raspberry game less than six inches of snow could be too cold to play. In spring or summer, people are more likely to purchase your game in these areas, so that you can increase your targeting during these times of year.
Geographic locations are less relevant for maquillage, but time may be more relevant. For example, you could have more people buying expensive make-up to fit in during important conferences or major social events. I’m not a maker’s expert, but by testing and seeing how they perform, you can easily refine your focus.
You can also target custom audiences with Facebook. You can use a Facebook tracking pixel directly to market people who have visited your web site in the past if your web site contains a list of customers already. A mailing list can be also uploaded and especially reached. You can get a customized audience of those competitors ‘ fans if you have a direct competition to try and wrestle their followers. In case you are exploring a new but similar product, you can also double the audience between ads.
After investing in ad settings on Facebook, you have to diagnose any possible defects in your sales funnel. You have to diagnose any possible defects. What is the ad failing in the process?
If the ad is shown but no clicks are received, the ad itself is not correct. It just doesn’t work. You must determine whether you are targeting or using an unsatisfactory copy, and improve from there.
You may have something wrong with your landing page if it clicks to your landing page, but no sales are made. See to improve sales on the landing page. You should also check to ensure that the right landing page is reached with the correct ad; because the ad copy dislocates with the landing page, users feel they are in the wrong spot, where they prefer to leave rather than further inquire.
Dropshipping landing page
You should check out the purchasing process and view what your roadblock is if you click on the product page but don’t complete sales. Perhaps people don’t like your payment options, shipping is perhaps too expensive. Perhaps the broken script makes converting on certain devices impossible. Here diagnosis and technical problems are solved.
And of course, with re-marketing, you can use Facebook to reach a particular audience of people who click but do not convert to give them another shot. This can be extremely valuable, especially if you sell products that need some thought before you buy rather than less expensive impulses.
However, regardless of your niche, for virtually all dropshipping companies Facebook is extremely valuable. Except where Facebook prohibits the product, such as health supplements or regulated products are the only exceptions. But you should be good to go as long as you’re not on the list.
How to make use of traffic ads, engagement ads and conversions ads for Shopify Dropshipping?
It is very significant for a Dropshipping business to make the best use of ads. We have already talked about the horizontal and vertical target as well as unique retargeting strategies. In today’s article, we will talk about why you should be using traffic ads, engagement ads or conversions ads for Shopify Dropshipping. We will tell you when you should be using traffic ads, PPE ads, and conversion ads. As the use of all three different ads is important but most important is how you should be using all three ads in order to grow your Dropshipping business.
We have already talked about five-dollar ads for Shopify Dropshipping in our previous articles. We will suggest you read previous articles in order to have a better understanding of using these ads. In this article, we will explain how you should be using all three ads i.e. traffic ads, engagement ads or conversions ads.
Most of the people who are involved in the Dropshipping business know that they should be running conversion ads. However, there is a lot of debate involved about when they should be using conversion ads or whether they should be running engagement ads. People rarely talk about the importance of traffic ads. The other two kinds of ads are given much more importance than the last one.
We suggest you make a use of all three kinds of ads. We will tell you exactly how and when you should be using traffic ads, engagement ads, and conversion ads. There are few important things to keep in mind while using ads for your Dropshipping business:
There is a reason why Dropshippers should be running these ads. Traffic or number of clicks on your website is the most important thing for any Dropshipping store. It is very important to season a fresh pixel. Most people will enter into running Facebook, whether they are into e-commerce or not. They will just start running their ads with a fresh pixel.
If you have just started running ads with the new pixel, we suggest you season your ads. Seasoning your ads will allow you to get more optimized conversions quickly without spending a huge budget in the beginning. Not seasoning a fresh pixel and giving it initial intelligence will cost you a big budget. However, if you season your pixel, you will get more efficiency in your engagements and conversions ads.
The best way to season a fresh pixel is to run it with website clicks. In this way, you can get many conversions or clicks much quicker. You can also adopt ways like using engagements for seasoning your pixels. However, according to us, website clicks works best. It is much efficient and powerful way to season your pixel from the beginning.
It will provide fast data to you for seasoning your pixel. It may also provide feedback from potential customers on your Dropshipping store. You will know about things that needed to be fixed or added to your store. You can get a couple of sales through this way.
When you adopt conversions, you should be performing very well in terms of your store and your products but if you get a fresh pixel, we suggest you to use website clicks and traffic ads to provide your pixel initial intelligence.
In case you have already been running ads, you can skip this part and you should not be worried about all this because you already have a seasoned pixel.
It is very important to run PPE ads or engagement ads for every single product in your store. We will tell you why you should do this. The first reason is to provide Social Proof. You must run it every time you test a new product. In case you already have a decent product, you should not start with engagement ads for social proof of the post, as a decent winning product will get good engagement through a conversions ad. However, if you are testing a new product you must start with an engagement ad. You can spend $5 for one day in your engagement ads and then switch them over to the conversions ads.
If you run it through a post on your actual business page, the benefit that you will get is that the engagement stays attached to the conversion ads. That’s the reason why this method is so efficient for Social Proof. Facebook optimizes ads and sends them out to people who will engage more with your ads. It will basically build massive social proof for your website.
It may also give insight into your product. At the time you are testing your products, you will not know how much engagements your products have but you have an engagement costs for your new product. For example, if you have one cent or say thirty cents, one cent is a good sign and you must not go off it.
There are some products that have amazing engagements like the cost of one cent for engagement. When you switch them over to conversions, they don’t perform that well. However, this can hold true many times. So, you can actually get insight including lots of comments (especially positive ones), that is definitely a good sign. It is amazing if you are able to get sales with engagement ads because it is not optimized for sales. Many people in the Dropshipping community have a misconception that it is better to use engagement ads for sales. The truth is that engagement ad is not meant to provide sales to you but if you get some sales through it then your conversion ads should be very powerful.
It will not give you enough sales but will provide an insight into your products. Apart from that, it provides pixel data for ads. You may have noticed very strong ads running on Facebook or maybe weak on Instagram or vice versa. This happens because Facebook optimizes your ads for an audience that will actually buy your products.
When you run the engagement ads, you might already have a lot of engagement with Facebook and a little engagement with Instagram. This will provide an idea to the initial intelligence whether to run higher on Facebook or on Instagram when you switch them over to conversion ads. You can split test this multiple time to check if this is true or not.
If you have a very strong engagement period with Facebook then it runs relatively very strong with Facebook with conversion ads and provides some initial pixel data that saves your time. It may not be a huge deal but a bonus reason to run an engagement ad. However, for every time you test a new product, you must run engagement ads. We highly suggest you to do this as it’s a cheaper way to get massive Social Proof. Spending $5 a day is enough.
Conversions Ads/Website Conversions:
These ads are meant to get you sales. Facebook optimizes conversions ads and sends them out in front of the users who will probably buy your products. These users have a history of purchase behavior or users who will like your products or your store. If your pixel is aware of the data, it will push your ad to the audience that is likely to buy your products. Engagement ads will be sent out to people who will probably be engaged with traffic or people who will just click on your store website. These pixels are smart enough to know how to push the ads to get maximum sales.
There is an argument about running conversion ads for Initiate Checkout, Purchase, Add to Cart or view content. In case you have look like audience, you must use all four. However, Purchase is most efficient for a regular automatic bid. The purchase is very powerful because your pixel and Facebook knows who to send out your ads. In case you run it for Add to Cart, Facebook will optimize it to give you add to carts and not sales. This is the reason why we suggest you stick with purchases for conversion ads. You must stick with purchase. Don’t try to outperform Facebook, as Facebook itself wants you to make money so that you can spend more money on its platform. Facebook is well aware of its action. All you need to do is to trust it and stick with purchases.
You should focus on look like audience and retarget apps for conversion ads. There are lots of ways in which you can use look like the audience and retargeting apps to grow your traffic but that’s not our focus here.
Conversion ads are basically meant for purchase and must run them in order to get massive purchases from your store. However, we suggest you run engagement ads and website traffic or website clicks with any new pixel.
In case you have any questions regarding traffic ads, engagement ads or conversions ads for Shopify Dropshipping, you can leave comments down in the comment section. We are here to serve you with great value for your business.
Content Source: Thanks to Braden Wuerch