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Tell us about your business. How did you choose what products to sell?
Our daughter Sophia died in 2014 at the start of 2014. After our loss, I began to write down some thoughts and turned them into a devotional book. This was the only product that we had at the time we opened our shop. The shop eventually expanded to include other faith-based and encouraging items for women. We are focused on products that many people don’t have access to in person. E-commerce allows us to bring these products to a wide audience. Our products are sourced from many local printers and wholesalers. Google is our friend when it comes to sourcing. Business owners have access to so many incredible resources.
How did you get your first sale? What channels generate the most sales and traffic?
We were first to sell through word-of-mouth and social media. Our business has grown tremendously thanks to Instagram. Our followers love sharing our products online. We make it easy! In just one year, our Instagram followers have grown from 2500 to more than 30,000. It’s all about authenticity and believing in your product. Your audience will be more likely to want to experience your product if you share it authentically.
Let us know about your back-end business. What apps and tools do you use for managing your store? What are your methods for shipping and fulfillment?
Shippo is our shipping partner. We can’t praise them enough. Shipping is currently handled in-house. We are a husband-wife team. One outside employee helps us with order fulfillment from our home.
Which are your top tips for new store owners?
You have an idea or a passion for something, you should try it! You can leverage your strengths and make people want to follow you. Social media allows you to interact with customers and get to know them better. You will be better able to serve their needs if you get to know them.
