Specifications
Our postcards are made of thick, high-quality matte papers. The front is laminated while the back has a white matte and a small QR code. They are made in the USA by our trusted fulfillment partners. They measure 0.13 inches (0.34mm) thick and weigh 300 grams per square meter. The printing is 4/4 full bleed.
Postcards have a major advantage: they can be customized to fit any niche. This means that they are something your customers won’t find anywhere else. Make sure you take advantage of this by designing unique designs!
Designs
Postcards work best with simple, bold and colorful designs. Although it may seem counterintuitive, more information means that your recipient and customer will need to see more. This could make it more difficult to obtain that first purchase.
Visuals are important. The images that you use for your postcards must support your message, stand out from the rest, and evoke an emotion. Avoid generic looking photos. Make sure your images have a sufficient resolution to print well. The range for this is usually 300 DPI. A small version of your logo can be included in the corner to let anyone who receives your card know where they can buy it.
The key to designing postcards is to ensure that there are market gaps that your postcards can fill. There are many July 4th postcards, but not as many Juneteenth ones. If you do send a July Fourth postcard, think about how your message can be interpreted differently. You can also create postcards about celebrities, sports, movies, memes and politics.
Your designs should appeal to your customers and be in the same style of your other products. Even postcards can be made from some of your most loved designs!
It will be easier to suggest postcards after customers have added similar designs to their cart. Just add a pop-up saying “You may also like” at checkout.
When designing your postcards’ fronts, make sure you include catchy text. Keep it simple, direct, and concise. Your designs might be attractive to customers, but your text may make the sale.
Pricing
Pricing is a simple concept: the more you purchase, the lower the price per postcard. This is a huge selling point for customers who wish to purchase in bulk, whether it’s for holidays or political campaign seasons or special events such as weddings and birthdays.
You can also include your shipping cost in your postcard price to boost your postcards. If your designs are unique, don’t hesitate to raise your prices. A postcard that is unique and not available anywhere else will be a popular item.
This is why postcards are a good choice for rare marketplaces like Etsy or eBay. Make sure you market them around the nostalgia of getting snail-mail, and the sentimentality of receiving and sending hand-picked and written postcards.
Dropshipping: How it Works
Do you believe dropshipping might be right for your ecommerce business? Now is the right time to find out more about dropshipping. This is how dropshipping works.
After your website has been set up and products are listed, customers can visit the site to shop online. Your site will send the order to your dropshipper automatically when a customer purchases a product. Or, you can manually do it.
Dropshipping companies receive the order and package it up. Then they ship it directly to the customer, putting the retailer’s name on it.
The customer will be happy with their purchase and more likely to return if they had a positive experience. This is why you need to choose a dropshipping company that you are happy with. Otherwise, you may have a customer once in a while and not as many customers as you would like.
Drop Shipping: Is it a good business model?
You might be wondering if dropshipping makes sense for your business. It all depends on many factors including those mentioned under the pros/cons and your individual company needs.
A general overview of all other business models is helpful in helping you make a decision. This includes private label manufacturing, affiliate marketing, and so on.
Dropshipping vs. Private Label Manufacturing
If you use a private label manufacturing method, you will be selling products with your brand’s logo on them. Instead of leaving it up to the manufacturer to do everything, you purchase the products in bulk and add your brand name and packaging to them before shipping them to customers.
Private label manufacturing is more hands-on than dropshipping. This allows you to give the customer what they want while also promoting your brand. Although this requires more effort than dropshipping, the potential profit rewards and brand recognition can be greater.
