One of the most popular features of Facebook is its pixel. Essentially, a pixel is a small piece of code that allows Facebook to track your activity on the site. This includes things like website visits, likes, shares and more. Facebook has been using this information to build better user profiles and adapt ad campaigns accordingly. Recently, they’ve started using it to personalize catalogs sent out to Shopify merchants. This may not sound too bad at first, but there are some caveats you should know about it.
First and foremost, you should make sure that your Facebook pixel is set up correctly in Shopify. If it isn’t, Facebook will use data from your store even if you have disabled the pixel in your Shopify settings. Secondly, you should be aware of how Facebook uses this information. For example, does Facebook only send out catalogs when someone views an item for the first time? Or does it also send out catalogs when someone adds an item to their shopping cart? Finally, be sure to read the terms and conditions (T&C) associated with Facebook’s Pixel so that you understand what you’re agreeing to.
How to Add the Facebook Pixel to Your Shopify Store
Adding the Facebook Pixel to your Shopify store can help you better track and understand your online sales. When a customer clicks on a product in your shop, the pixel will automatically tag that purchase with their Facebook ID. From there, you can start tracking the data related to that sale, like how often customers interact with the product and where they are located.
Once you have added the Facebook pixel to your shop, here are some tips for using it:
1. Make sure you have an active Facebook account and that you’re logged into your Facebook business page when you go to add the pixel.
2. Click on “Add A Pixel” from the Shopify Admin panel.
3. In the “Add Pixel” form, enter your shop’s URL and click “Add.”
4. You’ll now see a list of all of the products in your shop that have been tagged with Facebook data. Select any products you want to include in your analysis, and then click “Apply.”
5. Once everything has been applied, be sure to review all of the data in your “Analytics” section under “Shop Settings.” You’ll be able to see how many people have clicked on each product, what time of day it was clicked, where it was clicked from, and more!
Facebook Pixel And Catalog Not Paired in Shopify
If you are using Facebook Pixel in your Shopify store, be aware that the catalog and Facebook Pixel are not currently compatible. This means that you will not be able to track your customers’ past purchases or see what they liked on your products page on Facebook. There is a workaround available, but it requires some manual work.
Are there any limitations to using Facebook Pixel in Shopify?
There are no limitations to using Facebook Pixel in Shopify. However, there may be certain integrations that you cannot use because they partner with other platforms such as Instagram or Google Analytics. Additionally, some features of Facebook Pixel, such as Custom Audiences, require an account with Facebook.
Conclusion
If you’re using Facebook Pixel in your Shopify store and have catalog items, you may be experiencing issues where the pixel isn’t correctly counting the number of views and impressions for those items. This problem is due to a bug within Facebook’s pixel that was recently fixed. Until this bug is fixed by Facebook, there’s not much Shopify can do to help with it – unfortunately. If you use catalog items and are seeing low engagement or inaccurate view counts on your Facebook Pixel-enabled products, start troubleshooting by disabling your ads for those products on Facebook (or deleting them entirely) and seeing if that fixes the issue. If it doesn’t, then it might be time to Reach out to Facebook support.
