If you want your Shopify store to appear in Google search results, you need to add structured data. Structured data is a code that you can add to your website to help search engines understand your content. There are many benefits of adding structured data to your Shopify store. For one, it can help improve your click-through rate from SERPs.
Additionally, it can also help with your rich snippets. Rich snippets are the extra pieces of information that appear under your listing in SERPs, such as reviews, prices, and product descriptions. In this blog post, we will show you how to add structured data to your Shopify store. We will also provide some tips on what types of structured data to add and how to optimize it for better search visibility.
What is structured data?
Structured data is a standardized format for providing information about a page and classifying the page content. This allows search engines to better understand the content on the page and provide richer search results.
Adding structured data to your Shopify store can help your products appear in rich search results, which can lead to increased traffic and sales. Structured data is easy to add to your Shopify theme, and there are many resources available to help you get started.
What are the benefits of adding structured data to Shopify?
Structured data is a great way to improve your Shopify store’s SEO. It can help you rank higher in search engines and get more traffic to your site. Structured data can also help you create rich snippets, which are small pieces of information that appear in search results. This can make your listings more clickable and improve your click-through rate.
In addition to improving your SEO, structured data can also help you create a better user experience for your customers. By adding structured data to your Shopify store, you can provide more information about your products and services, which can make it easier for customers to find what they’re looking for. You can also use structured data to display customer reviews and ratings, which can help build trust and confidence in your brand.
How to add structured data to Shopify (tutorial)
Structured data is a type of code that helps search engines better understand the content on your website. By adding structured data to your Shopify store, you can help improve your SEO and earn higher click-through rates from SERP features like rich snippets.
In this tutorial, we’ll cover how to add structured data to Shopify using the JSON-LD format. We’ll also provide some tips on what types of information to include in your structured data. By the end of this article, you should have a good understanding of how to add structured data to your Shopify store.
Let’s get started!
Alternatives to adding structured data to Shopify
There are many reasons why someone might want to add structured data to their Shopify store. Maybe they want to improve their SEO, or they want to make their store more visible in Google search results. Whatever the reason, there are a few different ways to add structured data to Shopify.
One way is to use the built-in Structured Data fields in theShopify admin. These fields let you add JSON-LD code to your products, pages, and blog posts. To use these fields, simply go to the page or product you want to edit and scroll down to the “Structured Data” section. From here, you can add your JSON-LD code.
Another way to add structured data to Shopify is by using a third-party app. There are a few different apps available, but one of the most popular is Schema by Boost Commerce. This app lets you create and manage all of your structured data from one place, and it even includes built-in templates for common types of data like products, reviews, and events.
Finally, if you’re comfortable working with code, you can always add your own structured data directly to your theme’s code. This is a more advanced approach, and it’s not recommended for beginners. But if you’re familiar with coding and Liquid templates, it’s a perfectly viable option.
Conclusion
Adding structured data to your Shopify store is a great way to improve your SEO and help Google understand your products and services. By following the tips in this article, you can easily add structured data to your Shopify store without any coding knowledge. If you’re not sure where to start, we recommend using one of the many Shopify apps that can help you with adding structured data. Once you’ve added structured data to your store, be sure to test it using Google’s Structured Data Testing Tool to ensure that everything is working correctly.
