You’ve probably seen articles praising the benefits of the keto diet in a recent health or fitness magazine. It’s all around! This could be the reason you started to think about dropshipping keto products.
These topics are a great topic for your entrepreneurial instincts. The demand for keto-inspired foods has been recognized by many brands, who have launched a variety of products. There are many new keto products on the market that can be sold online by people like you.
You can start selling keto products right from your home. Stay with us, and we’ll show you how to get started.
What is Keto?
A ketogenic diet, also known as the keto diet, is a diet that reduces the amount of carbohydrates and increases the fat.
This will result in a natural increase in energy production. This will cause the body to burn fats for energy instead of carbs, which can lead to weight loss. This is known as ketosis.
A keto diet is a combination of 60-75% fat, 15-30% proteins, and 5-10% carbs to achieve ketosis. Most keto diets favor a 75/20/5 ratio. This means 75% calories are from fat, 20% protein, and 5% carbohydrates.
There are many other types of keto, which may differ from the ones listed above. A cyclical ketogenic (CKD), which involves eating higher carbs, may include 5 ketogenic days and 2 high carb days. The targeted ketogenic diet allows you to add carbs during workouts.
Although names and macronutrient amounts may change, the basic idea of any keto plan is low carb/high-fat. There are several studies which show that this type of diet can help people lose weight and improve health. This is why keto continues its popularity.
The Growing Keto Industry
Keto product sales have soared and brands are paying attention. In fact, the number of global product launches featuring a keto claim increased 239% year-over-year in 2019.
This once niche diet has evolved to become a popular healthy lifestyle trend. In 2018, the word “Keto” was the most ‘Googled’ food-related topic in the world.
The Kerry Insights graph below plots the search interest of several diet trends over time; Keto, Atkins, Paleo, and Whole 30. You can clearly see that keto is the most popular diet.
One study that looked at the expected market growth of the Keto Diet and estimated it could grow from US $9.6 billion in 2018 to US $15.6 billion by 2027. Dropshipping keto products is a possibility for e-commerce entrepreneurs.
Take Advantage of the Keto Trend
Although none of us can predict the future, there are several trends that point to potential sales opportunities.
First, keto bars and snack products are on the rise. Americans love to snack! Most foods that we think of as snack food are high in carbs (chips and cookies, for example). These are just a few examples.
Consumer demand for low-carb snacks has increased as keto diets become more popular. Brands have responded by launching new products to fill the gap.
Just check out some of the average monthly Google search data from keyword planner for keto snack terms:
- 100K-1M Keto snacks
- Low Carb snacks: 10K-100K
- Snacks for Keto: 10K-100K
- Keto bars: 10K – 100K
Keto-friendly food products include daily and grass-fed meats. Keto-eaters need a lot of protein and fat. However, they also want to eat the best of both. This is why grass-fed products are so popular.
They are also looking for healthy fats, and protein from easy sources. Dropshipping keto products that can be used in shakes or added to smoothies is a great way to sell these items online. \
How to Start Dropshipping Keto Products
You need four pillars to start an online business in keto: a retail model, an ecommerce website, a wholesale supplier of keto products, and a marketing plan.
Each of the four steps will be explained to you. We’ll then share our top keto products that you can add your dropshipping shop to.
Dropshipping: Why choose it?
The first step for an entrepreneur in e-commerce is to choose a fulfillment method. Dropshipping is a great retail option. Dropshipping is the best way to sell keto products.
You can start selling online if you think about it.
- Start-up costs are low
- There’s no need to store inventory or manage products.
- Shipping and handling are no longer a problem
Dropshipping keto products will mean that you don’t need to store or handle any inventory. Your supplier will keep all your keto products for you and then pack, package, and ship the orders to your customers. It’s really that simple.
Some keto food products must be refrigerated and frozen. Dropshipping allows your supplier to handle all logistical issues, including any refrigeration requirements.
Basically, you get to focus your time and energy on what you do best, marketing to attract the right niche customers to your website. The rest will be taken care of by your dropshipping supplier.
Dropshipping is our preferred method of selling keto products online.
Create Your Online Store
First, choose an ecommerce platform. There are many options, but it is often a good idea to choose a platform with a proven track record that provides a user-friendly interface.
You’ll be able to launch your online store quickly by choosing an established player in the ecommerce space. Shopify, WooCommerce and Amazon are all worth looking at.
After you have decided which platform to use, it is time to research and create your online store. Before you can dropship keto products, there are some tasks that you need to do:
- Find out more about online keto competitions.
- Create your unique selling proposition (USP) and brand.
- Learn the legal requirements for starting an online business.
- Sign up for a web hosting service and payment gateway.
- Select the keto products you want to sell, and then import them into your shop.
- Promote and market your online store.
- To measure your sales performance, track data.
The following guides will provide more information about how to optimize and set up your e-commerce site. These articles will break down each step and offer tips and tricks to help you get the job done.
Find a Wholesale Keto Product Supplier
Your e-commerce platform has been chosen and you have started to build your website. Before you can import keto products to your online store, it is important to find the right dropshipping supplier.
You want to find a wholesale supplier who has made a significant investment in keto products, and is well-versed in the industry. It is a plus if you can find a supplier who specializes in natural and organic products.
There are many ways to find a distributor of keto wholesale food, but these are the most popular and best.
Find Your eCommerce Platform
You can try a Google search for the eCommerce platform that you are using. To find suppliers who will integrate with your online shop, you might search “Shopify dropshipping provider” or “WooCommerce Dropshipping Supplier”
Also, make sure to verify that the supplier(s), you are looking for, offer wholesale keto food products.
Supplier Directories
An online directory of suppliers is also available. These directories provide up-to-date lists of suppliers as well as information about the products they offer. These directories are some of the most popular:
You should also consider the following when selecting a supplier of keto food dropshipping:
- Choose a US domestic supplier.
- You can find competitive membership prices.
- Verify that the supplier is integrated with your eCommerce platform.
- Find out if there is a minimum order requirement.
- Make sure that they offer customer service.
- Check their inventory to ensure they have the keto products that you are looking for.
GreenDropShip is a reputable supplier that meets all of these criteria. We have a wide range of natural and organic products, including thousands of low-carb and keto items.
Setting up a food and beverage dropshipping store that carries keto products at GreenDropShip is easy. Check out our full online catalog to see the many keto grocery items we offer.
Marketing Strategies for Keto Products
If you want to be successful at dropshipping keto products online, you need to understand all you can about the keto diet and lifestyle. Learn about ketosis and the different keto plans.
Then, once you import products into your online store, be sure to write unique product descriptions sharing this knowledge with your customers. Start with the dropshipping supplier’s description, and then make changes to it to make it more appealing and on-brand.
Your product descriptions should contain emotional language that will entice your ideal customers to purchase. While your marketing efforts are focused on driving traffic and sales to your eCommerce store’s website, your web copy must seal the deal.
When selling any diet product, it is important to remember that you don’t want to make unsubstantiated claims about your health. If you make any health claims, ensure you have a strong reference to support it.
It’s better to stick with general statements, if not. Avoid the use of words such as cure, treat, diagnose and heal. These terms can be misinterpreted by customers and could be construed as medical terms.
Find your Keto Niche
Niche markets are smaller markets with unique needs and preferences that may be underserved. Any market can be taken, such as people who are interested in keto. You can then break it down into smaller niche segments using variables like shared values, lifestyles, location, and so on.
Instead of focusing too much on everyone, or trying to reach every person who may be interested in low-carb eating, it is more sensible to focus your marketing efforts to specific customers who are most likely to want to experience something unique.
You might target women between 25 and 45 who are looking to lose weight. Your target audience could be people who are interested in keto but don’t have the time or desire to cook.
A niche market can give you an edge and make your brand stand out from the rest.
Finding the right niche market can be tricky. Begin by looking at yourself and your hobbies. Then ask questions about your potential customers.
- Who would be my ideal customer?
- What are their needs and pain points?
- Can I solve their problem?
- Do I have the ability to provide them with a unique experience?
Do some research. Then do some research. Semrush and Ahrefs can help you to understand the data behind Google search results. You might be right if the volume of searches for your target niche is high enough.
Once you have identified your niche, laser targeting your web copy and marketing messages can be done to address the specific needs of your target audience.
SEO and Content Marketing
Search engine optimization (SEO) will improve your website’s ranking in search engine results pages for the targeted keywords you have chosen. Small businesses need to implement an SEO strategy to increase their online traffic.
It is important to imagine yourself as your customer. How would they search for your products. What information would they need? Next, tailor your content to their search intent.
To ensure that you rank for key terms within your niche market, you should add the keywords you wish to rank for:
- Meta titles and meta description
- Page URLs
- Product descriptions
- Copy for the Web
Dropshippers need to prioritise SEO and organic growth. Although it is possible to include PPC (pay per click), most entrepreneurs don’t have the budget for that when they start out.
Google’s sponsored links are quite expensive. Targeted social media campaigns will likely give you more bang for your advertising dollar.
It is important to optimize all content for SEO. This means that more people will be able to find your keto products and you can convert them.
When creating content for your website, use a keyword tool such as MOZ, Clearscope, or Ahrefs. All content on the page should be considered – product descriptions, image alt tags, blogs, and so forth.
A blog can be a great way to increase SEO and content marketing for eCommerce stores. Blogging is a great way to build trust and engage customers.
Position yourself as a keto expert to make your brand stand out from the rest. Blog posts let you write longer content which can improve your on-page SEO.
Plus blog posts can support your social media marketing efforts. Every post you create will have a unique URL that can easily be shared on social networks.
Your blog posts can be enhanced with buttons that allow readers to share them across social media. This easy sharing means that your post can go viral if it is particularly compelling or inspirational.
Social Media Marketing
You need to create brand awareness and excitement about your product in order to get traffic right away. Social media is the fastest and most efficient way to achieve this in today’s digital world.
You may not have the resources or time to create campaigns on every social media platform when you are just starting out. That’s perfectly okay. You should focus your marketing efforts on the people who are most likely to be interested in your product or service.
Do some research on your ideal customer to discover where they hang out most often. Next, take the time to create quality content for each platform. Instagram and Facebook are popular platforms for food-related brands.
Look to other brands or bloggers/influencers who are posting about products within your niche for inspiration. You can get ideas from researching other highly-performing content to help you position your brand within the social media space.
Organically building your page and following can be done. To find out which topics, images, hashtags and copy get the most engagement, test different topics. Keep doing what works and keep trying new things!
This information can be used later to identify the ideal target audience for a paid advertising campaign. Social media is a great way to connect with customers. If you want your dropshipping business of keto products to succeed, a laser-focused ad campaign will help you get more customers.
These guides will help you plan and launch your very first paid social media campaign.
Popular Wholesale Keto Products for Dropshipping
It can be hard to stick to the keto diet. To make it easier, consumers turn to packaged foods to help them adhere to the keto diet. However, not all keto products can be described as equal.
To find the best quality keto-friendly foods, it’s essential to check the nutrient label to verify the product has a low total or net carb count. Look out for quality ingredients and products that don’t contain artificial sweeteners.
Your online store can stand out by offering customers premium keto options and explaining why they are so special.
Here’s a list of popular dropshipping keto products, all of which are available from GreenDropship. Be sure to browse our full online brand directory, where you’ll find a great selection of high-quality, wholesale keto foods we think your customers will love.
