To compete with other Amazon sellers, find hot keywords, and optimize their product selections, sellers need all the analytical help they can get. We highly recommend reverse ASIN (Amazon Standard Identification Number) tools to improve keyword research efficiency. Overall, the top reverse ASIN tools have capabilities that allow you to pursue profitable keywords. They scan what competitors are doing in their stores and how well they use these unique Amazon identification codes.
In their most basic form, Reverse ASIN technologies evaluate internal traffic routes and combine that data to enhance sales for your own business. They also access data not available on Amazon Seller Central, providing you with an advantage over other sellers who don’t use reverse ASIN tools.
We’ve combed through the plethora of alternatives available to you today and whittled the list down to the top reverse ASIN tools. Thanks to our process, each reverse ASIN solution has a simple user interface, fine-tuned promotional features, and sophisticated external traffic metrics that you won’t find anywhere else. We also wanted to make sure that the top tools have robust scanning capabilities so that users can monitor competitors and learn about their own best practices. You’ll never be behind your competition this way, and you’ll have the chance to develop an advantage in the long run.
Please continue reading to learn more about the top reverse ASIN tools, as determined by our thorough research and testing.
The Best Reverse ASIN Tools
We’ll go through the basics of each tool, discuss cost, and explain which tools have the best capabilities for developing your Amazon business with precise Amazon keyword tracking and analysis in this guide. Keep in mind that most of the programmes listed below are part of online software packages, so we’ll point out which feature is mainly focused on reverse ASIN research.
Sellzone (Amazon Traffic Insights Tool)
Sellzone’s Amazon Traffic Insights Tool includes several Amazon selling features, including:
- Wizard of Keywords
- Tool for Listing Protection
- Product Research Tool on Amazon
- Optimizer for Pay-Per-Click
- Checking the Quality of the Listing
- Split-testing software
Sellzone offers an entirely free plan that includes product research, unlimited split testing, and Amazon listing inspections. Users can then upgrade to the $50 per month growth plan, which gives them access to all capabilities, including in-depth reverse ASIN reports from other traffic sources and Amazon.
By the number of evaluated traffic channels, the reverse ASIN tool is truly the most advanced solution on the market. Sellers can use the Amazon Traffic Insights Tool to uncover the most profitable keywords and traffic sources, as well as new client niches where other sellers have had success. You may use Traffic Insights to generate reports for as many Amazon products as you wish. All included total reach, reach by channel, Amazon organic traffic, Google organic traffic, referring domains (backlinks), and Google Shopping Ads. It’s great for seasoned and new sellers looking to gain an advantage over the competition.
Here’s what you can expect from the Amazon Traffic Insights Tool in terms of its main features:
- Rapid reports on any ASIN, including information on external and internal traffic channels, audience growth, sales potential, and more.
- Insights into the competition’s promotional efforts, whether through referrals, Amazon and Google organic traffic, or ads.
- Unique features include a traffic estimation metre that shows actual traffic volume by channels and even keywords, as well as an examination of Amazon SERP characteristics (such as “Editorial Recommendations,” “Sponsored,” “Best Seller,” “Amazon Choice,” and so on) for each phrase. Advanced filtering is also available in the report.
- Keyword data for advertising based on the number of conversions for each ad.
- Timelines help you comprehend how far a product has spread over time. This enables you to spot trends and determine which products are declining. You can also get historical data on the search volumes and other metrics for the keywords.
- Multiple ASINs can be compared, and their performance analyzed using comparison features.
- This information gives further trust because the toolkit is powered by Semrush (a significant marketing analytics platform), known for its extensive keyword and backlink databases and data accuracy.
And that’s only one reverse ASIN lookup and traffic analysis tool. Remember to use Sellzone’s Listing Protection tool, including information on listing suppression, keyword tracking, buy boxes, and pricing. The Split Testing tool is also helpful because you can test everything from photos to title prices to descriptions. A Listing Quality Check is also available, which includes auditing features and actionable advice on how to increase your conversion rates and overall exposure on Amazon. When you combine all of this with the Amazon Product Research tool, Keyword Wizard, and PPC Optimizer, you’ve got yourself a complete selling optimizer for any Amazon business.
Helium (Cerebro)
Cerebro is part of a Helium Amazon optimization suite that includes tools for:
- Product Development
- Researching Keywords
- Optimization of Listings
- Operations
- Analytics
- Marketing
- Finance
Cerebro is part of Helium’s Product Research area, which is free to use as long as you don’t use it more than twice a day. Following that, the price ranges from $39 to $399 every month, depending on the features you require and the number of times you need to use it per day.
Cerebro is a keyword research tool and a superb reverse ASIN solution for leveraging insights and analytics to increase your product’s visibility on Amazon. Cerebro is one of our favourites because it features a Product Rank algorithm that shows how many sales you need to get a product on the first page of Amazon search results.
Aside from that, Cerebro allows you to take advantage of what your competitors sell and how they drive traffic, all of which can help you improve the effectiveness of your listings. You can also use various automatic and manual techniques to increase product awareness, determine which keywords will work for each item, and improve product listings. The reverse ASIN search is combined with a Product ID lookup to allow users to navigate between products and get keyword ranks for each one.
Furthermore, Cerebro calculates an internal IQ score to help you decide which things to sell. Essentially, it calculates a search volume ratio for a keyword compared to competing products. The goal is to locate things with little competition but high search volume and everything is rolled into one score to make it easy to comprehend. Cerebro is a promising solution for any Amazon seller, whether you’re a seasoned veteran, a marketing firm, or someone who is just starting started.
Jungle Scout (Keyword Scout/Inspector)
Jungle Scout’s Keyword Scout/Inspector is available in a bundle with various other Jungle Scout goods. In addition, the brand offers a $49 monthly beginning subscription that increases to $129 per month if you wish to track 1,000 ASINs.
Your Jungle Scout subscription includes the following features in addition to the Keyword Scout:
- An add-on for your browser
- Tracking software for products
- Rank monitor
- Seeker of opportunities
- Builder of listings
- Examine the automation.
- Database of products
- Database of Suppliers
- Analyses of sales
- Academy
- Manager of inventory
- Alerts
- Promotions
- Trends in each category
The Keyword Scout/Inspector, on the other hand, is a valuable tool for strategizing about your present and future Amazon products, as well as determining the highest-potential keywords based on their current performance.
It investigates the techniques adopted by your competitors and provides advice on how to improve your listings to outperform them. In addition, you may reverse search several ASINs to determine which keywords Amazon consumers use to find products in those categories.
You may use filters to find high-volume keywords, as well as low-competition keyword lists. As products sell online, Keyword Scout/Inspector provides keyword ranking data and organic and sponsored information. We also like that you can check historical search volume; this essentially means that all merchants have access to monthly and yearly records to evaluate if any of these products have a lot of future potentials. This is also an excellent technique for determining whether a product is seasonal.
Keyword Scout/Inspector appears to be a good tool for people, agencies, and emerging Amazon sellers to learn more about their competition by gathering competitive intelligence, exploring keyword strategies within ASIN groups, and refining your plan during the process (and the keywords being used by the competition).
Viral Launch (Competitor Intelligence)
Viral Launch’s Competitor Intelligence is available alongside a variety of other Viral Launch offerings, including:
- Product Research
- Intelligence on the market
- Researching Keywords
- Analyzer of Listings
- Manager of Keywords
- Builder of Listings
- PPC Kinetic
- Split-testing is a method of determining
- Launches
Viral Launch is available for $69 per month. However, the genuine Competitor Intelligence capability is only available if you upgrade to the $99 per month package. For $199 per month, you can get a package that includes advertisements.
By providing one of the most excellent reverses ASIN tools, the Competitor Intelligence tool digs deep into your competitors. You can enter one or more ASINs to track everything from indexation to keyword ranks to pricing. This is displayed over time so that you can keep track of things like search volume, reviews, sales, and sponsored ad rankings. It’s also feasible to take top-performing keywords that are still somewhat uncompetitive.
Competitor Intelligence combines several filters and analysis criteria to uncover terms your competitors have overlooked. As a result, you’ll always be one step ahead of the competition, especially since you’ll be notified anytime an ASIN undergoes a significant change, such as a price, review, or keyword ranking shift.
You can’t go wrong with Viral Launch’s Competitor Intelligence tool, which focuses on keyword search volumes, keyword discovery, and product analysis.
SellerApp (Reverse ASIN Tool)
On the SellerApp website, the Reverse ASIN Tool is available as a completely free search bar. It’s restricted to a few searches, but creating an account gives you more options. Enter in any ASIN and select the Amazon site you want to visit (based on country).
Amazon sellers have access to a comprehensive suite of SellerApp products, which start at $0 per month and go up to $99 per month. You may track two products for free and perform keyword research, listing optimization, and product research. Professionals who wish to use essential exports, advertising automation, every function from the keyword tracker, and more should start with the $49 per month Pro-Lite package. The SellerApp edition, like most of the finest reverse ASIN tools, comes with various more tools for:
- Product Development
- Product Concepts
- PPC Evaluation
- Researching Keywords
- The standard of the listing
- Tracking keywords
- Profit Enhancement
- Business Updates
The main reason merchants utilize SellerApp is to find possibilities in competitors’ keywords. You get hundreds of keyword recommendations, all of which are from your competitors. As a result, whether you’re a first-time seller or a seasoned pro, you won’t need your data to get started. SellerApp also emphasizes low-competition, high-volume keywords, so you’ll find keywords for products that aren’t as popular as others. There’s less of a motive to try to outsmart the competition with high-competition terms.
Finally, SellerApp generates a significant amount of data for shortlisting profitable keywords. You’ll find CPC rates, search volume, and keyword kinds, as well as filters to arrange keyword lists, all of which help you gain a better understanding of the industry and make more sales.
SellerApp makes sense from a seller’s perspective if you’re starting started. But, because you can never have too much information about the competitors, we like it for more advanced operations.
Should You Use One of the Best Reverse ASIN Tools?
These reverse ASIN solutions, which range from Sellzone to SellerApp, allow you to dig into the Amazon competition and emerge ahead in the future. The reverse ASIN tools on this list are best used with their premium plans, but you can try them out for free with free trials or free plans. The good news is that once you start making money from the outcomes, the paid plans are covered. The concept is that the more you utilize them, the more money you should make.
Starting with the Sellzone and working your way down the list is a good idea.
Each of the best reverse ASIN programmes has its interface, which may work better for some people than others. You may also need to select one of them based on price. We still recommend starting with the Sellzone because its free plan is the most powerful if that’s the case. Not to mention, the premium package is still reasonably priced and has excellent reverse ASIN features. Aside from that, SellerApp and Cerebro also provide free trials to feel how their tools work.
