Importance of URL Structure in Shopify SEO

It’s no secret that Shopify has become the go-to platform for eCommerce stores. As the popularity of eCommerce continues to grow, so does the need for more advanced tactics to ensure your store stands out from the rest.

One of those tactics is Shopify SEO, and one of its key components is URL structure. In this blog post, we’ll explore why URL structure is important for Shopify SEO and how you can optimize it to get better results. Read on to learn more!

This is our own Service Offered by the Blog Author.

shopify dropshipping store set up

What is a URL?

A URL is a Uniform Resource Locator, and is basically the address of a webpage on the internet. The structure of a URL can be divided into three parts: the protocol, the domain name, and the path. The protocol defines how information is transmitted between the web server and the web browser; it is typically “http” or “https”.

The domain name identifies the website that you are trying to access; it is typically something like “”. The path identifies the specific page on the website that you are trying to access; it is typically something like “/index.html”.

What is the importance of URL structure in Shopify SEO?

When it comes to Shopify SEO, URL structure is key. A well-structured URL can help search engines understand your site and can improve your click-through rate.

Here are a few tips for structuring your Shopify URLs:

1. Use keywords in your URLs

Including relevant keywords in your URLs can help search engines understand what your pages are about and can also help users decide whether to click through to your site. For example, if you sell women’s clothing, you might include the keyword “women’s clothing” in your URLs.

2. Keep it short and sweet

Long, complicated URLs are hard for users to remember and can be a turnoff for potential customers. Keep your URLs short and sweet so that people are more likely to remember them and visit your site.

3. Use hyphens to separate words

Search engines interpret hyphens as word separators, so using them in your URLs can help search engines better understand your content. For example, if you have a page about women’s shoes, you might use the URL “”.

4. Make sure your URLs are readable
Your URLs should be easy for both humans and machines to read. That means using lowercase letters and avoiding special characters like & and #.

How to optimize your URL structure for Shopify SEO?

One of the most important aspects of Shopify SEO is optimizing your URL structure. Here are some tips on how to do this:

1. Use keyword-rich URLs: Make sure your URLs contain relevant keywords that describe your products or services. This will help search engines index your site more effectively and help users find what they’re looking for.

2. Use readable URLs: Avoid using long, complex URLs full of numbers and symbols. Keep it short and sweet so users can remember it easily.

3. Use hyphens to separate words: This makes your URL more readable and helps search engines index your site more efficiently.

4. Avoid duplicate content: Don’t use the same URL for multiple pages on your site. This confuses search engines and can hurt your ranking.

5. canonicalize if needed: If you have multiple versions of a page (e.g., with or without www), be sure to canonicalize to avoid duplicate content issues


It is clear to see that the URL structure in Shopify SEO plays an important role in helping customers find your products and services while also boosting your overall search engine rankings.

By ensuring you include important keywords related to your product or service, ensure categories are separated into logical pages, use hyphens for separating words and keep URLs as short as possible – these are just a few of the techniques you can use to optimize Shopify SEO with effective URL structures.

Ultimately, good URL structures will help both customers and search engines understand what’s on each page of your site – so it’s worth taking some time out to refine yours.