Dropshipping VS Third Party MarketPlace: What is Best for Your Business?

Reading Time: 7 minutes

Starting an e-commerce company is an exciting yet intimidating challenge. “What is DropShipping?” is among the many concerns that emerge. “How does this relate to the marketplace?” “And “is that sufficient for my new company?”.

As the world of electronic commerce is imbued with what seems to be many complicated concepts and theories that is understandable. But they don’t have to be so tricky: it’s just a matter of having time to grasp them.

We will answer these concerns and explain what dropshipping is and how it varies from a more traditional Marketplace approach.

Complete Marketplace Dropshipping

M2 Marketplace converts the eCommerce into a full marketplace, which provides support for dropshipping. With this expansion of Magento 2, you don’t have to choose: both your inventory and your suppliers will work.


You don’t have to think about managing stock, marking, and shipping with DropShipping. Instead, you simply buy the item from a third party (wholesaler or manufacturer) and have it delivered directly to the consumer when you sell a product on your web.

DropShipping could be the solution if you are a startup or entrepreneur wanting to launch an online shop to sell items without having to manage inventory. For entrepreneurs or small business owners who do not have warehouse space, cannot handle shipment management or distribution of products, dropshipping is an amazing choice.

Lower Risk

DropShipping will save both time and money for launching online companies and is a low-risk alternative to get your foot offs the ground in e-commerce.Dropshipping will take your shoulders off a load and encourage you to concentrate on more important aspects of your organization, such as customer service and selling your new online company.

Crate and Barrel is a perfect example of a profitable store that uses DropShipping and created its own niche market by promoting and distributing items from various sellers to sell “home goods”.

The use of a dropship facility has many perks, but it does not come without its pitfalls. We’ve mentioned a few pros and cons below to see if DropShipping is right for you and your company:


Positive Cash Flow: You don’t pay for it before it’s delivered, so you don’t stock the stuff.

Low Cost of Inventory: DropShipping provides consistency in cash flow; you only pay for what you deliver. You are not related to your inventory because you are “overloaded.”

Low Starting Cost: Opportunity to start selling without having a lot of money and early investment.

Scalability: Try new goods on the market without investing in bulk and worrying whether or not they are going to do well.

Capacity to try new markets: DropShipping has no boundaries and is universal. You will try new goods by making strategic alliances with the correct vendors to see if they are worth importing into your shop.

Retain Customers: As much as you want to keep your customers interested, introduce and broaden your merchandise range and come back and see what new products your store is offering.


Stock shortage: If your provider has a hot commodity that is ordered fast, this might possibly place you in a precarious position that requires you to reimburse unsatisfied buyers.

Oversaturated Markets: You would have to study to identify a niche market because of oversaturated markets.

Customer Care Issues: It is important to ensure that a trustworthy and good quality provider is identified. When working with clients, any mistakes the supplier makes will be your liability.

It’s just the start of an online company to sign up for a DropShip program. It’s not only about the items you can sell, but also the services and equipment that help make it easier to manage your store.

The multi-vendor DropShip extension is your option if you are searching for a way to distribute goods from different suppliers without having to manage inventory.

An integrated DropShipping platform such as Avasam, which helps you to select a product to sell from thousands of choices, should also be considered.

Ecommerce Marketplace

The Ecommerce marketplace will be another perfect way to get your foot in the door in Ecommerce. Some of the most common and well-known electronic commerce markets are Amazon, eBay, and Alibaba.

The Marketplace consists of websites that are heavily trafficked and well-known where companies can set up shop and reach thousands of potential buyers.

Brands themselves are the ones doing the real sale and delivery on e-commerce markets, unlike the dropshipping model.

The Amazon marketplace is one of the world’s most well-known online retail sites and is the United States’ fourth most profitable company.

The e-commerce platform is suitable for organizations who wish to sell a wide variety of goods and have access to a large consumer market.


Trusted Payment: Consumers would have confidence if the Marketplace you are using is well known and has a strong reputation.

Reduced Costs: For you, certain markets such as Amazon struggle with marketing, SEO, and order fulfillment.

International Shipping: Due to high shipping prices, exporting to consumers overseas can be challenging. Marketplaces aim to deliver overseas delivery prices that are competitive.

The Challenges

Not the Customers: The clients of the Marketplace will always be exactly that: clients that belong to the Marketplace. You will have to resume all over again if you do want to depart the Marketplace.

Conclusion: Which one will be better for me?

All this relies on your own personal brand and market priorities. The Marketplace might be the way to go if you are trying to get involved in e-commerce without having to work in marketing and logistics. Dropshipping could be for you if you are searching for more of a niche market and having leverage over your own domain and consumer database.

What is the Difference between Dropship and Marketplace?

“We’re asked all the time at Mirakl: “What’s the difference between dropship and market? There is an enormous amount of misunderstanding over the major differences between dropship and Marketplace since the words are mostly used interchangeably. This article would explain the misunderstanding, briefly describe the gaps between the two models and demonstrate how the models work together and why a marketplace is needed for any retailer (whether utilizing drop shipping or not).

Simply put, with dropshipping:

  • One group sells a product, and the good is distributed on behalf of the vendor by another party (usually a retailer or wholesaler).
  • The buyer orders the item from the seller or wholesaler, but all the stickers on the packaging and return shipping labels have the logos and contact details of the retailer.
  • The package came directly from the vendor from whom they ordered from the POV client.

With a marketplace:

  • One group sells a good, and another party offers the good on its own behalf (could be anybody – maker, wholesaler, another manufacturer, a mom-and-pop vendor, etc.).
  • With all the logos on the packaging and return shipping labels having the branding of the 3rd party vendor, the consumer gets the items.
  • The package came from the 3rd party vendor from the client POV, even though the customer made the order at another location (e.g., Amazon).

Traditionally, dropshipping has helped retailers to sell products that are large and bulky (think: appliances) that do not suit the distribution capability of the store. It was more of an approach to the supply chain than a merchandising approach.

Many of the uncertainty surrounding dropship and the Marketplace derive from the frame of reference discrepancies. For starters, some marketplace sellers (those on markets such as Amazon who are 3rd party sellers) can actually use dropshipping as their fulfillment process. You can assume in the picture below that the vendor, Agoodbuy4u2, will deal with a wholesaler to lower the oils on his behalf.

It is better to take a retailer’s POV to explore the actual distinctions between the Marketplace and dropship. A store allows reputable 3rd party partners with a website to offer goods directly alongside its own. In order to connect buyers and sellers, the retailer effectively uses its platform. The 3rd party vendor is required to ship the goods after the sale is made and provide any appropriate customer support. When the buyer buys the goods, the retailer is responsible for the marking on the box and the contact details on the return slip.

All of this sounds similar to dropship, but some main variations exist:

Accounting. The maximum top-line income of the products sold will be expressed by a retailer using drop ship but will still report all the costs of the goods sold (COGS), which cuts into profitability. There would be zero COGS for a retailer using a platform, representing just the fee it takes as profits on the sale.

Resource commitment. A merchant using drop ship would need to devote considerable capital through drop ship to goods sourced and fulfilled. It will need to know how to price and market the item, how to service it, and it will certainly need to make some form of a contribution to sales value. A slower mechanism for the onboarding of new manufacturers is the by-product of the level of engagement. On the other hand, with the competition, the retailer can make zero investment in money and simply carry on a profitable sales fee. Sellers in the industry will be on board to deal goods in a matter of hours.

Branding. Marking. Both brandings will be the retailer’s in a drop-ship model, while marketplace vendors have their own branding.

As a result, with a smaller range of core goods, dropshipping seems to make sense, whereas the marketplace model is the one that can scale far and wide and fast.

Dropshipping gives definition to:

Key things that must have the name of the manufacturer and are not easy to shop and ship Items for which by agreeing to dropshipping, sourcing departments can negotiate deeper discounts

The Marketplace makes sense in terms of:

  • Complementary categories
  • Depth in core products
  • Long-tail items
  • Product tests (e.g., new categories)
  • Products with shortage

It is a vital component of growth opportunities for retailers, considering the pace and size of the marketplace model. Held stock and a limited range of drop-ship items are not adequate to capture the maximum sales potential in the modern age.

Let’s look at the case of a familiar store that does not actually have a marketplace in order to bring this into context: Target. Although the fad is hot, Target needs to increase its line of fidget spinners because Amazon has it comfortably beat on variety (Target has five versus Amazon’s 135K+), and on price (Target’s lowest price for a fidget spinner is $14.99 versus Amazon’s $1.50).

It has three choices if Goal really wanted to catch income from this fad:

  • Carry more fidget spinners into the warehouse of users.
  • Partner with dropshippers to sell more spinners for fidgets.
  • Increase the selection of fidget spinners by allowing 3rd party retailers to deliver their fidget spinner inventory.

It takes time for retailers to put anything into their own inventory, arrange bulk orders from vendors, acquire product experience, come up with a price and merchandising plan, and work the product into the logistics supply chain. Since time to market is important for such a fad object, owning inventory is not a perfect solution.

It still has to do all the work minus the supply chain piece if Goal were to add fidget spinners through dropshippers. That tends to add up to weeks or months, wasting vital time.

With a marketplace, in a couple of hours, Target will have thousands of vendors selling thousands of fidget spinners, giving their clients the options they expect and generating pricing competition that would guarantee that today’s consumers search for good prices. And, there is no risk; Aim does not have to incur any expenses for upfront sourcing and does not have to keep any inventory. All Aim does make sure that by making this hot commodity that they are searching for available, it pleases its consumers.

The variations between dropship and the industry become clearer, as seen from the retailer’s prism. Both are important structures for the extension of selection and expansion of assortment. However, the marketplace approach is more flexible and more flexible in the end.

Retailers have limited their ability to please consumers in a risk-free manner without a marketplace.

Retailers are sure to reduce revenue without a platform and remain a step behind the competition.

Average rating 4.8 / 5. Vote count: 3125

No votes so far! Be the first to rate this post.