Are you looking to start a successful online business? Look no further than the beard apron industry! Beard aprons are the latest must-have grooming accessory for men. And with more and more men growing beards, there’s never been a better time to enter this market.
In this blog post, we’ll guide you through everything you need to know about building a successful beard apron store on Shopify. From setting up your store to marketing your products, we’ve got you covered. So let’s dive in and get started!
What is a beard apron?
A beard apron is a grooming accessory designed to make shaving or trimming your facial hair less messy. It’s essentially a cloth that wraps around your neck and attaches to the mirror, creating a barrier between you and your sink. The apron catches all the stray hairs, saving you from having to clean them up afterward.
Beard aprons come in different sizes and designs, but most of them are made from lightweight nylon or polyester with a waterproofing material on the backside. This makes it easy for users to wash off any hair clippings after use.
The benefits of using a beard apron are numerous. It saves time since there’s no need for extensive cleaning up after shaving, making it ideal for busy individuals who don’t have much time in their daily routines. Additionally, it eliminates arguments about cleaning between cohabiting partners as it keeps everything tidy.
Beard aprons are an essential accessory for anyone who wants quick and hassle-free grooming sessions without leaving behind unwanted messes that nobody enjoys cleaning up!
Why sell beard aprons on Shopify?
Selling beard aprons on Shopify can be a profitable and rewarding business venture. First of all, the popularity of facial hair among men has grown significantly in recent years, leading to an increase in demand for products that cater to male grooming needs.
With its user-friendly platform and extensive customization options, Shopify provides an ideal platform for selling beard aprons online. The platform allows you to create your own unique brand identity, showcase your products effectively through high-quality images and videos, and offer multiple payment options.
Furthermore, as Shopify is designed for e-commerce businesses specifically, it offers various features that make managing inventory levels, fulfilling orders and tracking customer data much easier. You can also integrate additional marketing tools such as email campaigns or social media ads with ease.
By leveraging SEO strategies like keyword research and optimizing product descriptions with relevant keywords on Shopify’s built-in interface – you can achieve higher visibility on search engines like Google which would lead to more potential customers discovering your store.
How to set up your Shopify store
Setting up your Shopify store is the first step in building a successful beard apron business. Here are some tips to help you get started:
First, choose a theme that reflects the style and tone of your brand. You can customize your theme and add images and information about your products.
Next, create collections for your different types of beard aprons. This will make it easier for customers to navigate through your store.
When setting up payment options, consider offering multiple methods such as credit card, PayPal or Amazon Pay to accommodate different preferences.
It’s important to set up shipping rates based on weight or location. You can also offer free shipping for orders over a certain amount to entice customers.
Add clear descriptions and high-quality photos of each product so customers know what they’re buying. Make sure you include sizing information if applicable.
Test out the checkout process yourself before launching your store to ensure everything runs smoothly for potential customers.
What kind of products to sell
When it comes to selling beard aprons on Shopify, there are several product options that you can offer to your customers. The key is to provide a variety of products that cater to different preferences and needs.
One option is the classic beard apron with suction cups. This type of apron is designed with suction cups that attach to a mirror, allowing users to catch their beard clippings easily. Another option is the travel-friendly beard bib, which folds into a compact pouch for easy storage and portability.
You can also offer customized or personalized beard aprons with slogans or designs that resonate with your target audience. For example, offering aprons with funny sayings or images related to hobbies such as fishing, gaming or sports could be appealing.
In addition, consider bundling your products together in value packs such as including a brush and oil along with an apron for added convenience and savings for customers.
Remember: keep in mind what sets your brand apart from others in the market when selecting products by analyzing competitors’ websites while aiming at providing unique value propositions through quality products!
How to market your beard apron business
Marketing your beard apron business is crucial to building a successful store. Here are some effective strategies for promoting and growing your brand.
Firstly, consider social media platforms such as Instagram and Facebook to showcase your products. Post high-quality photos of your beard aprons on models or customers, along with creative captions that highlight the benefits of using them.
Another idea is to collaborate with influencers in the men’s grooming niche. Reach out to popular YouTubers or bloggers who focus on beards and offer them free samples of your product in exchange for an honest review or feature.
Email marketing can also be a powerful tool for reaching potential customers. Build an email list by offering exclusive discounts, promotions, or helpful content related to grooming tips.
Hosting giveaways on social media can help increase engagement and attract new followers. Encourage participants to share their entries with friends, which will help spread awareness about your brand.
Attending events such as trade shows or local markets can give you the opportunity to showcase your products in person and network with other businesses in the industry.
Conclusion
Building a successful beard apron store on Shopify requires careful planning, creativity and dedication. By following the steps outlined in this article, you can set up your store, select the right products to sell and market your business effectively.
Remember that success doesn’t happen overnight. It takes time to build a customer base and establish your brand. But with patience and persistence, you can turn your passion for beard grooming into a profitable online business.
So go ahead and start building your own beard apron store today! With Shopify as your platform of choice, there’s no limit to what you can achieve. Good luck!
