Most businesses know that Google AdWords is a powerful marketing tool. What they may not know is how to connect Google AdWords to their Shopify account. In this blog post, we will show you how to connect Google AdWords to Shopify in just a few simple steps. We will also provide some tips on how to get the most out of your AdWords campaigns once they are connected to your Shopify store.
What is Google Adwords?
Google Adwords is a tool that allows you to create and manage your own advertising campaign on Google. By using Adwords, you can target potential customers who are searching for terms related to your product or service on Google. When someone clicks on your ad, they are taken to your Shopify store where they can make a purchase.
Adwords is an effective way to market your Shopify store because it allows you to reach a wide audience of potential customers. It is also a flexible tool that you can use to target specific demographics and interests.
How to connect Google Adwords to Shopify
There are two ways to connect Google Adwords to your Shopify account – through the Google Adwords interface, or through the Shopify interface.
If you want to connect through the Google Adwords interface, you’ll need to create a new campaign and select “Shopping” as your campaign type. Then, select “Shopify” as your product data source and follow the prompts to connect your account.
If you want to connect through the Shopify interface, you can do so by going to Settings > Sales Channels > + Add Sales Channel > Search for “Google Shopping”> Install channel. After installing the channel, you’ll be prompted to enter your email address associated with your Google Merchant Center account and give Shopify permission to access your account.
Pros and Cons of using Google Adwords with Shopify
There are a few key things to consider when deciding whether to use Google Adwords with your Shopify store.
The Pros:
-You can get started quickly and easily
-There is no minimum spend required
-You can target customers based on their location, language, and device
-You can track your results and adjust your campaigns accordingly
The Cons:
-Shopify’s commission fees can eat into your advertising budget
-Google Adwords can be expensive if you don’t know what you’re doing
-You need to have a good understanding of how online marketing works in order to be successful with your Shopify store.
How to get started with Google Adwords and Shopify
1. If you don’t have a Shopify account yet, sign up for one here.
2. Once you’re logged in to your Shopify account, go to the “Online Store” tab on the left hand side of your dashboard and click on “Domains.”
3. Find your domain name under the “Shopify Domain” section and click on the “Manage” button.
4. Scroll down to the “Google Adwords Integration” section and click on the “Edit” button.
5. Enter your Google Adwords customer ID in the field provided and click on the “Save” button.
6. That’s it! You’ve successfully connected your Google Adwords account to your Shopify store.
Conclusion
In conclusion, connecting your Google Adwords account to Shopify is a great way to get the most out of your PPC campaigns. By using Shopify’s powerful eCommerce platform, you can track your conversions and ROI in real-time, making it easy to see which keywords and ads are performing well. If you’re not already using Shopify, we highly recommend giving it a try — especially if you’re running PPC campaigns on Google Adwords. Thanks for reading!
