You’ve now found the right products to sell. You are ready to launch your e-commerce shop and have enough money to advertise.
Perhaps you think your work is complete and are ready to relax and make sales. Perhaps you think your work is finished and are ready to relax and make sales. It’s a terrible thing to break your heart, but…
Building an e-commerce shop, finding winning products and spending some money on Facebook ads are a good place to start. It’s only a beginning.
It is the most difficult task, and one that many aspiring entrepreneurs have difficulty with, to generate profitable sales through your e-commerce shop.
It is not a guarantee that you will have a lot of visitors to your website. It is important to determine if they are converting.
Profitable sales and conversion are the key to success. Are you converting your traffic to profit? What is the average customer worth? Advertising is worth the effort?
This is where the Ecommerce Sales Funnel can help.
A e-commerce funnel can help you increase your store’s conversion rate and generate consistent sales on autopilot.
There are many other benefits as well.
This post will help you to create an e-commerce sales channel and give you best practices to maximize your sales.
Let’s get started.
Dropshipping and sales funnel is it the same?
Both have something in common. The dropshipping sales funnel still has four stages. Dropshipping is different because customers will only spend less time getting to the next stage. Dropshippers should aim to stimulate impulse buying. Your customers should love your products immediately after they see them, and then purchase them immediately.
Imagine them being distracted by other things. They will soon forget you and allow other stores to take their place. They may buy products from competitors. It is important to speed up the purchasing process. Let’s continue to the next section to learn more about how to increase your dropshipping sales funnel and boost your sales!
What is an eCommerce Dropshipping Sales Funnel?
A sales funnel for e-commerce is a structure that describes the steps prospects need to go through in order to become customers.
It features pre-designed stages and a working autopilot.
Most businesses have a sales funnel. A broken funnel is not good. You don’t probably know what it is, or how to track its effectiveness.
These sales funnels are not designed. These click funnels are just random techniques to draw leads.
You don’t control it in the end and there aren’t any metrics to track.
The best sales funnels work because they are designed with the end in view. You can monitor them and they are well-planned.
Are You Looking for an Ecommerce Sales Funnel to Increase Your Profits?
Absolutely. A sales funnel is essential for any e-commerce store or dropshipping business to generate qualified leads and to make consistent sales.
A sales funnel can be used for any type of business, not just e-commerce. SaaS, knowledge-based companies, affiliate marketing, agencies, and other types of businesses can also use sales funnels. You can also use sales funnels.
However, this post is about sales funnels for dropshipping and e-commerce.
A sales funnel can make a huge difference to your online business, even if you don’t know what you sell.
Your prospects will follow the sales funnel from finding your product all the way to becoming customers.
The best part is that the sales funnel provides an organized buying experience. A sales funnel provides a way to serve your prospects and customers the right content at the right moment.
It can also help you spot potential flaws in your marketing strategy.
You can identify areas where customers are leaving and how to get more.
These benefits are not enough to convince you. What about the irresistible benefit that increasing your revenue can bring?
There is no one who will argue for more money.
You must now be curious about how it all works.
The Stages of a Sales Funnel: How It Works
A sales funnel is similar to liquid funnels. It has stages. A typical funnel is one that you pour liquid through. It’s narrow at the top, and wide at the bottom.
A sales funnel handles a lot of prospects at the top, converting them into customers.
There will be less people at the bottom than there are at the top, unless you’re a wizard.
This is to be expected. Your customers are those prospects who make it to the bottom of your funnel. Customers convert into sales. Sales is the lifeblood for every business.
A typical sales funnel has three stages: the top, middle, and bottom.
Top of the Funnel (Awareness).
The top of the funnel, also known as the “top of the funnel”, is the first stage in the sales funnel. Its purpose is to create awareness for your brand or prospect’s problems.
Everything you do to get traffic to your sales page is what defines the top of your funnel.
The funnel contains everything you do to increase awareness about your brand and product.
It covers content marketing, Facebook advertising and Youtube ads.
The awareness stage, in other words is the first contact with prospects or the beginning of a conversation.
Your prospects may not be interested in your products and services at this point. There is another possibility that they don’t know they have problems.
It is your job to educate them.
Middle of the Funnel (Consideration/Evaluation)
The middle of your funnel is where prospects begin to evaluate and consider possible solutions.
This is the time when your customers look for the best product for their needs.
If your prospects have already decided on a product, then the question is, which e-commerce site has the best deal?
Your prospects will begin to consider the best product and best offer in the second stage.
Which is more affordable? Which has the highest quality? How does their customer rating compare? What is their return and refund policy?
Prospects weigh up the benefits and features of offers. They also consider shipping costs and speed. Customer Service is another consideration. Return and refund policies are also important.
Bottom of the Funnel (Decision Stage and Action Stage).
This is where prospects make a decision. You can decide to buy or not.
Their relationship with your brand and product from the top to the bottom plays a major role in their decisions.
You can see the results of your efforts at the decision stage.
You can influence them to buy by offering them attractive offers such as discounts, free shipping and no-risk returns.
It’s important to ensure that the pages of your store, such as the product pages and checkout, are optimized for sales. This will help prospects make a decision about whether or not to purchase.
Customers’ journeys may be shorter than others. Some could take longer. It takes persistence, just like in real life, to convince prospects to purchase from you.
Each customer’s journey is different. It all depends on the customer. A sales funnel is a way to make sure that they are successful. It personalizes each prospect’s experience.
You can always retarget prospects if they don’t take the desired action at the bottom of your funnel.
You can also target prospects with ads and relevant content to convince them.
The journey may be shorter this time than the first conversation you had with the prospect.
You can also reach a magical stage where your customers begin to bring new prospects into your funnel.
These are usually satisfied repeat customers who will refer others to your store. The best way to get people to your store is through word of mouth.
You are probably now wondering how to set up a sales funnel for your e-commerce store.
How to build your E-commerce sales funnel – Two-Phase method
You’ll be able set one up for your business by understanding the stages of a funnel.
I divided the steps into two phases.
The first stage is about getting your store organized (think sales funnel building blocks). Your website visitors must be converted effectively by your store.
The second phase is about driving traffic to your sales funnel, and measuring your results.
PHASE 1 – Setting Up your Funnel
1. Your Ideal Prospect
It’s similar to other sales and marketing processes. You start by identifying your ideal audience.
What is your target market? Which demographic are they? What are their interests? What is their problem? Understanding your ideal prospect is the first step in creating a strong sales funnel.
Effective ads targeting is difficult without understanding your ideal prospects.
It will be difficult to get tangible results from your advertising budget, or any other marketing strategy that you employ.
Your marketing strategy decisions will be influenced by the prospect you are trying to identify.
If your ideal audience is young women between 25 and 35 years old, you will know where they are: Instagram, Facebook, etc.
These apps have advanced targeting features that allow you to target your ideal audience.
Having the same product doesn’t necessarily mean that you have to target the same prospects.
Target different people. You could target different people than your competitors.
A product does not necessarily have the same target audience. Make wise choices.
2. Re-Engineering your Website
It seems like creating a sales funnel is a difficult problem. It’s not. It is important to start with the end in your mind.
A sales funnel is an amalgamation of pages that work together to improve your conversion rates.
A sales funnel does not mean destroying your existing store and creating a new one. It doesn’t mean you should abandon your existing software and tools.
This has everything to do reworking your store for a higher conversion rate. This is a rare truth.
Perhaps you were looking for advice on which ecommerce sales funnel builder is best. Funnel builders is powerful software designed for creating sales funnels.
You can create a sales funnel using any e-commerce platform (Shopify, WooCommerce etc.).
There are no fancy tools or software that you need.
These are the most important things to remember:
Simple navigation
This is an important characteristic of a sales channel. Prospects can easily navigate through a sales funnel to find the next step.
You have likely fallen for a broken sales funnel if you’ve ever landed on a page without knowing where to find the product or information you need.
You already have a sales funnel. The problem is that it’s broken.
It’s broken because it isn’t organized. Fixing your navigation is an essential step in building your sales funnel.
Hyper-Targeted Landing Page
Reworking your landing pages is the next step.
Our goal is to create connected landing pages, as we have said before.
Here’s an example of how most dropshipping landing pages look:
A variety of products displayed
This is a problem because it doesn’t motivate your customers to purchase. It doesn’t target their problem or their needs.
These are the pages that you should use for Hyper-Targeted Landing Pages
This will show prospects the problem and the actions they need to fix it.
But, one landing page is not a good strategy. There are many landing pages you need.
Companies with more than 30 landing page receive 7 times the leads of those who have fewer.
If you have multiple products you can use this feature to create multiple landing pages for each product.
You can however set up multiple offers if your store is a single product or niche (including dropshipping).
You can track the effectiveness of each offer and landing page and appeal to different prospects.
Clear Call to Action (CTA) Another characteristic of a sales funnel that works is its clear CTAs. A sales funnel is designed to perform the job of a virtual salesperson.
It must guide prospects through different stages (think pages) in order to convert them into customers.
A call to action tells prospects what they should do next. Click here to add to cart, buy, subscribe, and confirm purchase.
Although you may believe that people know what to do next it is your job as a salesperson to make it clear.
You could lose a prospect every second they spend trying to figure this out for themselves.
Automation
This is the final step to get your store in order. Automating is the key to making a sales funnel work.
An email automation tool is essential, starting from the beginning. Some e-commerce platforms offer integrated email automation.
These are the essential automation features that dropshipping store needs:
- Cart abandonment
- Automated email series
- Transactional emails
- Lead magnet
PHASE 2: Feeding the Funnel
Your sales funnel framework has been created. The funnel is now complete. Now you must drive traffic to the funnel.
You want to attract prospects to your sales funnel while the funnel does its job.
Next, you need to determine your promotion strategies based on your target audience. What are your plans to drive traffic to your sales funnels?
Are they Facebook ads? Are Instagram ads effective? Organic traffic? Let’s get into it.
3. To generate traffic, use paid ads
Paid ads can be a great way to get results if you have a large budget. Paid ads can help you get quick results.
Facebook ads and Google Ads are the best paid advertising options.
Facebook is a popular social network with many users. It also offers advanced tools for targeting your audience through ads.
You have the option to run advertisements for a product, your brand or informational content as an dropshipping store owner.
Here’s an example of a Facebook ad using ScentBird.
These are top-of-the-funnel advertisements that create awareness for the brand.
4. Get Organic Engagement With Content
Another way to increase sales is to go organic without spending money on ads.
This is why you will need to create more traffic to your funnel.
These are viable alternatives to paid ads:
- Search engine optimization: Optimizing product listings
- Engaging in and Creating Content via Social Media Channels
- Writing blog posts
- Youtube video content creation
- Utilizing Influencers
If you don’t have paid advertising for your ecommerce store, these are the five options.
SEO is the best way to get organic traffic. It is important to make sure your product listings rank well in search engines for commercial keywords.
This aside, it is important to rank for non-commercial keywords.
A blog section could be a way to rank for non-commercial keywords. You could also have a channel on youtube where you share informational material about your products as well as the problems they solve.
ScentBird’s SEO alone brings in more than 166K visitors per month to their site.
Another viable option is to build an audience via social media.
This is also where ScentBird excels.
ScentBird boasts over 600K Facebook followers. They also publish new content to their Facebook page which drives traffic to their funnel.
A new brand might dream of 600k followers, but it is possible to jumpstart their followers or likes using paid services.
Here are some tips to help you get a large number of followers and engage.
- Regularly produce more content
- Cross-promote content from other social media channels
- To increase engagement, you can run contests or giveaways
- Create videos more
- Be human and personal
Gary Vaynerchuk says that you are just one piece away from breaking through.
420Doggface208 is a name you will not have heard of unless you live under a rock. He became a social media celebrity after he uploaded a single video of himself skateboarding to a Fleetwood Mac song.
Keep sharing content on social media to build a healthy community.
Your prospects will find you through content. Outsourcing your content to experts is an option if you don’t have time.
You should also use influencers to increase traffic to your sales funnel. Influencers can influence the buying decisions of your prospects.
Finding an influencer to promote the offer can be difficult. Influencers on Instagram are growing. The problem is that many people buy fake engagement.
You must find the right fit for your brand.
There are many different types of influencers. There are many factors that influencers can bring to your brand’s promotion.
You could get it done for free by someone else, just by testing the product. It’s up to you to choose the right product for your business.
You can promote your brand by looking into Instagram influencers as well as YouTubers or other content creators.
ScentBird also does this well. ScentBird offers two types of collaboration with influencers: the Blogger Program and the Affiliate Program.
Bloggers can get a free sample to use on their blogs through the blogger program. Scentbird can afford this offer. They not only get a review but also links to improve their search visibility.
ScentBird was able to partner with other influencers in order to promote their products and earn a commission for each sale.
They have so far had popular Youtubers such as Ashley Elizabeth and Sande promote their brand.
The point is that there is no set price for an influencer campaign. The impact it can have on you store is also unlimited.
5. Tweak and Test
It’s not enough to build and feed your sales funnel.
For optimal conversion, you need to continue testing different methods and tweaking your funnel.
These are some things you can split-test and tweak for the best conversion.
- Description and titles of landing pages
- Layout and format of landing page
- Automated email series
- Lead magnet
- Upsells and Downsells
- Special Offers
Split testing will help you find the best way to generate sales for your e-commerce store.
There is no perfect system. You may find that you have found the best system for you. If you are confident, you can test and adjust to get even better results.
6. Measuring your Results
Analytics is essential to understanding the performance of your marketing activities.
It is just as important as any other step in this checklist to take note of your dropshipping eCommerce metrics. To measure how your sales funnel performs, you need to determine where you stand and where you can improve.
Here are the key KPIs you should be tracking:
- Conversion Rate: This KPI is essential to monitor. The purpose of a sales funnel is to increase the conversion rate for visitors who land in your store.A sales funnel does not increase web traffic to your store. Instead, it processes all information that enters it. Your job is to increase traffic and expand the funnel.
- Average order value (AOV), This is another important metric that you should not overlook. The average amount that your customers spend on your shop should rise, as expected with a sales funnel.This means that the average order value and cart value should rise. This is due to the order bumps and upsells in your store.It is important to determine if the AOV has changed between the beginning and the end of the sales funnel. This will give you an indication of how well your upsells are performing and what order bumps work best.
- What is your bounce rate? The bounce rate should be lower when you have exit-intent popups and attractive offers in sales funnels.It’s not clear if the site is working. Your web visitors will love what you have to offer. A lower bounce rate is a sign that they enjoy it. This means that your landing page is attractive
- Cart Abandonment Your prospects may add items to their cart but end up abandoning the purchase.If you notice an increase in cart abandonment, it is possible that your order page is not optimized.Reduce cart abandonment by making checkout as easy as possible. This includes not asking for unnecessary information, offering free shipping or low shipping costs, and not charging extra fees. This will help you improve your sales funnel system.
