Shopify hosts over a million shops, with a staggering $319 million in total sales from all vendors. Shopify is the perfect host for your ecommerce website, whether you are a start-up retailer or a well-known brand. Shopify is the most popular e-commerce website generator because it is simple to use, offers multiple themes, is fully-hosted and well-priced, and can also be integrated with other platforms such as Amazon and social media.
A landing page on Shopify is a crucial part of setting up your online store. It can be one or more pages, which will help you build a brand and increase sales. A Shopify landing page is an effective, flexible digital marketing strategy.
This post will discuss how creating a Shopify landing page that is conversion-driven and campaign-specific can help you reach your goals.
Shopify’s Landing Page is Critical
Many e-commerce sellers don’t believe landing pages are necessary. Instead, they direct customers to product descriptions pages (PDP).
Monetate research shows that clients who are directed to landing pages convert twice as fast as those who are directed to PDPs. The conversion rate increased proportionally, which resulted in an increase in revenue.
You can be yourself and not follow the crowd
Online shoppers are overwhelmed with choices of providers to choose from. Online retailers are overwhelming, making it difficult for e-commerce websites that sell online to stand out. A Shopify landingpage can help you establish your brand image and give you an opportunity to stand out from your competition.
It is essential that your brand is consistent across all platforms when you establish your online presence. This can be achieved by running ads campaigns on major websites. Make sure that these ads are consistent regardless of the platform. This will help to increase brand awareness by linking these ads to Shopify landing pages. This is a simple way to increase brand awareness. Customers will buy from brands that they trust and brands that they are familiar with.
Multi-Source Traffic Pulling
Shopify allows you to draw traffic from multiple sources. We have already discussed the importance of incorporating different online platforms into your digital marketing strategy. This can be furthered by including links to Shopify’s landing page in emails, social media posts and multi-platform ad campaign campaigns.
It is important to draw traffic from multiple sources. This will increase your reach. Different sources mean more people will see your ad. This should increase the number of views on your Shopify landing pages. You will get more conversions the more you have views. Imagine that you were running an ad campaign on television. Your ad will be seen on more channels, which can lead to more sales. This is the same logic that drives multiplatform digital marketing strategies.
Your website traffic can be used to drive traffic to your Shopify landing page . This offers two benefits. You are tapping into an additional source of traffic. Customers who visit your website are more likely to be interested in your brand, which can make them more likely convert. These leads are therefore already “warm”.
Shopify’s Landing Page Helps You Tell a Congruent Story
Visitors will bounce back if you run an ad campaign for your seasonal blowout sale but only direct them to a generic PDP. Shopify allows you to create landing pages that are tailored to your campaign. This increases the relevancy of your ad campaigns. It is possible to create multiple landing pages for different campaigns, which will help you keep your message consistent.
Concentrate on one product at a time
Shopify’s campaign-specific landing page allows you to show off your products. It is easy to lose one product if you have multiple products. You can create landing pages on Shopify that are specific to each product. This increases sales across the board.
Target your Buyer Persona directly
Shopify allows you to have multiple landing pages. Each campaign will have its own Shopify landing page. This allows you to create a Shopify landing page that is specific to your buyer persona and subsets of them. This is what drives conversion.
Defining Your Buyer Persona For Your Landing Page On Shopify
What is the ideal buyer for you? Your marketing strategy can be influenced by the characteristics of your ideal customer, or your “buyer persona”. Your buyer persona should not be an assumption about who your customer is, but a researched-backed estimate. Include data about your existing customer base.
- Demographics: Geographic location, income bracket, gender, age and gender
- Which traffic source did they come from?
- Identifiers – common personal characteristics
- Behavioural patterns
This data will allow you to determine how your product fits the needs of this person. There may be several subsets of buyers, so you might have more than one persona. If you own an exercise equipment website, you might find that your customers include both the physically fit and beginners who don’t know where to begin their journey.
It is unlikely that you will be able to appeal to these different people with the same ad campaign.
Segmenting your Shopify Landing Page Traffic
Shopify allows you to create personalized shopping experiences for every buyer by creating a landing page. You can create a personalized shopping experience that helps customers convert by showing them the products that are most relevant to their needs. While hesitant buyers might want additional product information, a client at end of the buyer’s journey may only need to be directed on to a sales-oriented landing page.
This can be achieved by using multiple ads, each one with a Shopify landing page for the different products.
Test Your Shopify Landing Page to Improve Your Sales.
Many companies fail to realize the potential for conversions on their landing pages. You have created a Shopify landingpage and are confident it will convert. However, this does not mean that the original landingpage was bad. Even a Shopify landingpage that performs well can be improved.
Testing Landing Page
Optimizing your Shopify landing page is possible by testing it. Testing your landing pages involves analysing how visitors interact with the page
- A/B Split Testing with its Variants and Variants.
Simple is the principle behind A/B Testing. Split testing is when you launch multiple versions of the same landing pages simultaneously. A client will be directed randomly to a variant of Shopify’s landing page if they click on your ad. You can then compare conversion rates after your pages have been in use for a while. This will allow you to optimize every design element of your Shopify landing pages. This is not something you can do with a PDP. - Heat maps You can also use heat maps in addition to split testing. These maps show where Shopify users click on your Shopify landing pages. This will help you see which elements are performing well and what isn’t.
Landing page testing has been briefly discussed. There are many variations. These are the main principles.
Shopify is more mobile friendly by using a landing page
User experience is a key factor in establishing a business online. Clients can easily bounce back to your site and move their business elsewhere. Customers don’t buy just because they browse your website. This is just one way that online shopping differs from traditional retail. Clients who have made the effort of traveling to your store are more likely to purchase than those who only stumbled across an online advertisement.
Shopify’s landing pages are more mobile-friendly than simply directing traffic to your website. This will greatly enhance the shopping experience for mobile shoppers. Mobile-friendly shopping is especially important when you consider the following:
Disable a Landing Page in Shopify
Sections
Sections are parts of your theme that you can customize. Your store’s homepage can be customized by you to add, reorder and remove content. Each theme offers its own sections. These sections allow you to choose the type and order of content you would like on your homepage. These include videos, slideshows and collections.
You can add different content to each section. These content types are what make up each section of your homepage. Each section of a theme can have its own content type that you may add. You can add images, text, or products as examples.
Fixed sections
You cannot move some sections, such as the Header and Footer. However, you can modify their content as you wish.
Theme editor
You can add or reorder sections within your theme using the theme editor. The menu for the theme editor appears at the left-hand side of your browser window.
The theme editor can be divided into two tabs: Sections, and General Settings.
You can view the Sectionstab to see all the content available for your theme. A section is a part of a page. You can modify sections, add new sections or move sections around in the sectionstab.
You can make global changes to your store using the General Settingtab. This includes fonts, background colours, and links to social media accounts.
Theme styles
Each theme can have at least one style. This is a selection of colours and styles that you can use on your store. Click on the Modify Theme Stylebutton under the General Settingtab and select the style you wish to change.
Adding sections in your store
The theme editor menu allows you to add sections to your homepage. These instructions are only applicable to themes that support sections.
- Click on Online Shop and then Themes from your Shopify admin Panel.
- Click on the Customize the theme button to find the theme that you wish to edit.
- Click on Add Section in the sidebar menu.
- Click on Add to select the type of section that you wish to add. These options are specific to a particular theme.
- Modify the content of the section by editing and adding content blocks to the sidebar menu
- After you have completed the process, click on Save
Modify the layout of a webpage by moving sections
The order of sections on your homepage theme can be changed. Click on the section that you wish to move in the sidebar menu. Drag it to the place you want.
Your theme preview will be updated to reflect the new section.
Take sections out of your store
These steps will allow you to remove a section of your store.
- Click on Online Shop and then Themes from your Shopify admin Panel.
- Click on the Customize the theme button to find the theme that you wish to edit.
- Select the section you wish to delete from the sidebar menu.
- Scroll down to the sidebar menu and click to delete Section
Remove content in a section
These steps will allow you to remove content from a section.
- Click on Online Shop and then Themes from your Shopify admin Panel.
- Click on the Customize the theme button to find the theme that you wish to edit.
- Choose the section that contains your content to be removed
- Select the Content section that you wish to delete.
- Click on to delete
Redoing or undoing changes
The Undo option reverses the most recent change. The Redo buttons adds back the change you undid. You can undo any changes you make by clicking the Undo multiple times. The redo and undo buttons are located at the bottom of your theme editor.
Edit Panel for Shopify Landing Page
Shopify is a great ecommerce platform. It also makes it very easy to create any kind of landing page or design that you want.
It’s a great platform for creating landing pages. Shopify offers many options that will allow you to create cool landing pages.
All the action happens in the Online Store, where it all is created. We have a theme already, but it is better to create a landing page template to keep the theme from being overshadowed.
We first press copy new layer. It copied our main theme, where we included our landing pages. Next, we create a new page in which we connect the CSS styles. (CSS are under assets-> landing CSS). This will connect the theme we used and all of the blocks in the landing page.
Let’s look at Product-Section, one of the blocks. The structure of all sections is the same. If you want to know the settings for the current section, they will always be at the beginning. Next, the block with its output settings will follow. The schema is located at the bottom of every block. It records the settings that can be modified in the visual editor.
It is very simple, you just need to know how to put them together. This is clearly explained by the Shopify help centre. It explains where fields are set, what fields can be set, and which attributes are possible to set.
You don’t have to invent anything. The main thing is to fill out everything correctly. We will then have a beautiful panel for editing.
This rule is for example: if the picture is not given, nothing will be displayed. If there are certain sections that do not require a lot of elements it is a good idea to limit the number of blocks. The whole design will then be moved. You can also create a user-friendly customization logic that the client can use to modify the design without causing any damage.
This is what makes such a development so special. It has an editor that validates every action and doesn’t save if there was an error. Shopify’s beauty is its ability to limit the user while also making it difficult for hardcodes. There is an error handler that doesn’t allow you to save any nonsense.
This article shows the most popular layout, with a small selection of settings Shopify offers for development. This feature is standard in Shopify’s development. It’s easy to use and doesn’t require any plug-ins or add-ons.
