Search engine optimization (SEO) audits can be daunting tasks, especially when it comes to doing one for a Shopify store. As the owner of an eCommerce business, you want to make sure that your website is up-to-date and optimized for search engine crawlers. But the truth is that SEO isn’t just about keywords and meta tags—it’s an intricate process that requires knowledge of both technical and on-page elements. In this article, we’ll be discussing how to do an SEO audit for a Shopify store from start to finish. We’ll cover everything from content optimization and keyword research, to site speed and more!
What is an SEO audit?
An SEO audit is a process for assessing whether a website is optimised for search engines. It involves checking the site for technical and on-page SEO issues, as well as assessing the quality of the site’s content.
The goal of an SEO audit is to identify areas where the site can be improved in order to achieve better rankings in search engine results pages (SERPs). This can be done by either fixing existing issues or by implementing new strategies.
SEO audits can be conducted manually or using specialised software. However, it is important to note that no single tool will be able to find all potential issues. As such, manual audits are often necessary in order to get a comprehensive overview of the website’s SEO health.
Why should you do an SEO audit for your Shopify store?
If you want to ensure that your Shopify store is visible to potential customers and search engines, then you need to do an SEO audit. This will help you identify any areas where your site needs improvement in order to rank higher in search engine results pages (SERPs).
An SEO audit for a Shopify store can be performed using free online tools like Google’s PageSpeed Insights and Moz’ Top Features. These tools will analyze your website and provide recommendations on how to improve your site’s performance.
Some of the areas that an SEO audit can cover include site speed, title tags, meta descriptions, header tags, and content optimization. By improving these areas, you can help increase your chances of ranking higher in SERPs. In turn, this can lead to more traffic and sales for your Shopify store.
How to do an SEO audit for your Shopify store?
An SEO audit for your Shopify store can be a great way to improve your traffic and sales. Here are a few tips on how to do an SEO audit:
1. Check your website’s structure and design.
Make sure your website is well-designed and easy to navigate. Use keyword-rich titles and descriptions to help search engines index your pages correctly.
2. Analyze your website’s content.
Identify which pages are getting the most traffic and analyze why. Make sure all of your pages have unique, keyword-rich content that is relevant to your products or services.
3. Evaluate your website’s link popularity.
Check how many other websites are linking to yours. The more links you have, the higher your website will rank in search engine results pages (SERPs).
4. Monitor your website’s search engine rankings.
Track where your website ranks for important keywords over time. If you see a sudden drop in rankings, investigate why and take steps to fix it.
Conclusion
SEO audits are incredibly important for any website and Shopify stores are no exception. With the right knowledge and guidance, you can easily perform an SEO audit on your Shopify store to help ensure that it is optimized correctly for maximum visibility in organic search engine rankings. By focusing on areas such as keyword research, content optimization, link building, and technical setup of the store itself, you can significantly improve your chances of ranking higher in SERPs. Be sure to follow all of these steps when conducting an SEO audit for a Shopify store to get the best results possible!
