Is your Shopify store not ranking as high as you’d like in search engines? You’re not alone. This is a common problem for Shopify store owners, but the good news is that it’s usually fixable. In this blog post, we will explore some of the most common SEO problems in Shopify stores and how to fix them. From poor site structure to duplicate content, we will cover all the bases so that you can get your store ranking higher in no time.
What are some common SEO problems in Shopify stores?
One of the most common SEO problems in Shopify stores is duplicate content. This can be caused by a number of factors, such as products that are listed in multiple collections or pages that are accessible through multiple URL paths. Duplicate content can also be caused by having the same content on both the www and non-www versions of your site, or by having http and https versions of your site.
Another common SEO problem in Shopify stores is poor site structure. This can be caused by a number of factors, such as using too many subdirectories, using excessively long URLs, or using insufficiently descriptive file names. A poorly structured website can make it difficult for search engines to index your pages and may result in lower search engine rankings.
Finally, another common SEO problem in Shopify stores is lack of keyword optimization. This means that your pages are not being optimized for the keywords that you want to rank for in search engines. As a result, your pages may not appear in the search results for those keywords, or they may appear lower down in the results than you would like. There are a number of ways to optimize your pages for keywords, including adding keyword-rich titles and descriptions, adding keyword-rich alt text to images, and adding keyword-rich anchor text to links.
How to fix SEO problems in a Shopify store?
If you’re running a Shopify store, there’s a good chance you’re not getting the most out of your SEO. In this article, we’ll show you how to fix common SEO problems in a Shopify store so you can start driving more traffic and sales.
One of the most common SEO problems we see in Shopify stores is duplicate content. This happens when the same content is accessible at multiple URLs. This confuses search engines and can split your ranking authority between the pages.
To fix this, use the rel=”canonical” tag on all your pages. This tells search engines which URL is the master copy of that page’s content. You can add the rel=”canonical” tag to your pages using Shopify’s built-in SEO settings.
Another common issue is thin or duplicated product descriptions. Many Shopify themes come with generic product descriptions that are used across all products. This hurts your SEO because it makes it difficult for search engines to understand what your products are about.
To fix this, take the time to write unique, keyword-rich descriptions for each of your products. We also recommend including high-quality images and videos to help improve your chances of ranking in Google Images and other search results.
Conclusion
Despite being one of the most popular ecommerce platforms, Shopify stores can still run into SEO problems. But don’t worry — with a little bit of effort, you can fix any SEO issues your store might have. By following the tips in this article, you can improve your store’s ranking in search engines, drive more traffic to your site, and ultimately boost sales. So what are you waiting for? Get started today and see the results for yourself!
