Are you tired of seeing abandoned carts on your Shopify store? Chances are, you aren’t the only one. Abandoned carts are an all-too-common problem that can cause a lot of damage to your business. In this blog post, we will show you how to send abandoned cart emails using MailChimp. MailChimp is an email marketing service that is well-known and trusted by businesses of all sizes. By using MailChimp, you can easily send abandoned cart emails to your customers, which will help to reduce the number of lost sales and increase customer loyalty.
How to Send Abandoned Cart Emails with MailChimp
If you’re like most eCommerce entrepreneurs, you know that sending abandoned cart emails is an essential part of your marketing strategy. In this article, we’ll show you how to send abandoned cart emails with MailChimp.
First, create a new campaign in MailChimp and enter the following information:
Name: “Abandoned Cart”
Description: This is a campaign for sending abandoned cart emails.
Next, add a list or category called “Abandoned Cart Items” and fill it with the items from your shopping cart that have not been purchased. You can either add these items manually or use our easy drag-and-drop interface. Be sure to include at least one item per row in your list or category! The more items you include, the more subscribers you’ll reach.
The final step is to create your email campaigns. Under “Settings,” scroll down to “Campaigns.” Select “Abandoned Cart.” In the “Template” dropdown menu, select “Default Email Template.” We recommend setting the subject line to something like “Your Shopping Cart Is Empty!” and adding a clickable link to your campaign in the body of the email. Here’s an example:
How to Automatically Send Abandoned Cart Emails on Shopify
When an order is abandoned in Shopify, you may want to automatically send the customer a email to apologize for the inconvenience and let them know that their order has been canceled. MailChimp allows you to easily create and send abandoned cart emails using their automated email service.
How to Use Abandoned Cart Emails to Increase Sales
There’s no doubt that abandoned cart emails can increase sales. In fact, according to one study, abandoned cart emails can account for as much as 33% of a store’s total sales!
But how do you create effective abandoned cart emails? The best way to start is by understanding your customer. What are they looking for when they’re shopping on your site? What are their buying habits? Once you know what to look for, you can start tailoring your email content specifically to those needs.
Conclusion
If you’re like most Shopify merchants, abandoned cart emails are a hugely valuable part of your sales process. However, if you’re using MailChimp to send them, there’s a good chance they aren’t doing the job they were designed to do. In this article, we’ll show you how to send abandoned cart emails with MailChimp that will drive more conversions and increase your sales pipeline overall.
