What’s Shopify Dropshipping?
Shopify is an ecommerce platform hosted by Shopify that allows anyone to create an online store. No coding knowledge is required to create a fully functioning store regardless of the business model. You can use it in brick-and mortar stores that have point-of-sale support. Shopify is free to try for 14 days after you sign up. No credit card needed.
Shopify is a great platform to start a dropshipping company. Why? It is user-friendly and supports the most dropship supplier integrations. It makes it easy for you to find the products that you need from high-quality dropship supplier suppliers. That’s not the hard part. You have a lot to do, regardless of whether you launch a dropshipping company on Shopify or another platform.
You must do market research in order to find the right niche for your ecommerce business. This business should be treated the same as a retail shop. You should research market trends, competitors, and product offerings. Don’t trust your instincts. Profitability is what you want.
Profitability requires products with a 40% to 70% margin. However, the higher the margins, the better. After subtracting costs such as marketing and advertising, the margins of products you use can be a barrier to profit. Who wants to lose money in business?
First: Basic Google Search
To find the best players on the market, do a quick Google search. You should look beyond the products offered by these companies and pay particular attention to how they promote them, as well as their social media channels, followings, and other aspects.
Step 2: Determine your online presence and strategy
Next, take a deeper look at their online presence. You can view information about their website using tools such as Alexa or Similar Web. This includes how many people visit their site, top traffic sources and who their competitors are.
Step 3: Social Media Research
To find out how the top brands market themselves, search social media within your niche. You should pay attention to the brand messaging and how the feeds are designed as well as the type of engagement they receive. Do most engagements come from posts that have a common theme?
You can search for these brands in the Facebook Ads Library. What are they advertising? Pay attention to how the ads communicate with customers, and how they are designed.
Fourth: Email Marketing Research
Finally, sign up for the email marketing newsletters of your competitors. This will give you an inside view of their business and keep you informed about what they are doing.
Step 5: Gathering Additional Intel
You can learn more about your competitors by learning as much as you can. It’s not enough to know their website URL. You should also note their reputation (review websites can help with this), product descriptions and pricing. You can take advantage of generic descriptions provided by the manufacturer by noticing that one of your top competitors uses them. You can make your product stand out by writing unique, useful descriptions.
It will be easier to track everything in your spreadsheet when you decide which marketing tactics you will use. You’ll be able to quickly reference the competitors’ email lists when you are ready to create your own.
Many e-commerce innovations and tricks are just a trend and don’t last. The “Buy Now” button is not the main character in this story. Want proof? Evergreen Garden Care is a top-rated English garden care company. They recently reported that they received over 35,000 leads thanks to their “Buy Now” button. This translated into approximately PS400,000.
Many ecommerce shops and online marketplaces have implemented a “Buy Now” button in their strategies and enjoyed the rewards. You’ve come to the right place if you want to know more or to find a guide to adding a “Buy Now” button to Shopify.
What does a “Buy Now” Button mean?
First, let’s clarify what a “Buy Now” button is. The “Buy Now”, which is not the “Buy Now”, button on Shopify, takes you directly to the checkout. It skips unnecessary steps like “Add To Cart” and “Review My Cart”. You will spend less time making a purchase if there are fewer steps. This interaction is profitable both for you and your customers.
The “Buy Now” button functions like a supermarket express-checkout: do you know which checkouts only accept 5 items or less? It works the same way as the “Buy Now” button: it allows customers to quickly and easily make purchases. The bonus? Another bonus?
Why it makes sense to implement a “Buy Now” button
Popular is the “Buy Now” button. Visit websites of reputable brands such as AliExpress and eBay to find out. You can also use “Buy Now” on social media platforms like Twitter, Facebook and Instagram as a hyperlink. It might have been noticed while scrolling.
It is evident that such prominent brands have successfully implemented a “Buy Now” button. It is based on human psychology principles that the “Buy Now!” efficiency is achieved. It works well for the average customer. These principles will be explained in greater detail below.
Impulse
The power of impulse is the first principle. Recent studies show that impulse purchases account for the majority of all purchases.
- Chase claims that 83% millennials have made impulse purchases.
- Gallup found that 40% of Baby Boomers and Gen Xers have made impulse purchases in the past month.
- Harris Interactive data shows that 80% Americans have made impulse purchases within the past year.
The stats clearly show that impulse is a key component of e-commerce sales. Make it work for you by adding the “Buy Now” button to your website.
Convenience
Try to figure out why customers abandon checkout before you dive into the second principle.
Imagine how huge the losses can be from a complicated website navigation.
In this instance, the beauty of the “Buy Now” button is that it directs the customer straight to the checkout. This convenience factor is also a reason for its popularity.
Attraction
There is another principle to consider besides the convenience and impulse factors. “Buy Now” can be a great CTA. Customers are lazy and “Buy Now” is a great way to get them to buy right away. This is a great way to attract customers for businesses that use different product acquisition strategies, such as Shopify dropshipping or white label or private label eCommerce.
Three ways to apply a “Buy Now” button
Although the Shopify “Buy Now” button was traditionally placed on a product page, or less often a category page, today’s Shopify button can be placed anywhere you wish.
#1 Add a link to your email campaigns that says “Buy Now”.
This button is a popular choice for email campaigns. To promote your products and direct your subscribers to the checkout, it is a smart idea to include a link to your checkout in your email.
#2 Share links through social networks
Social account owners have a huge audience, which makes them the ideal target to stimulate impulse buying decisions. Business owners are now able to leverage social media’s popularity. Social media is a great way to convert any online audience to customers by sharing checkout links.
#3 Include “Buy Now!” links in your messages
We think you’ll also like the idea of using “Buy Now”, as a link within a message. Send a checkout link inside a direct message and customers will be able to buy your product directly from their phones.
The best way to use the button is to just embed it on the website. You have many options to add the button on a website. Shopify recommends the last option as it is easier and more convenient. We’ll show you step-by-step how to manually add a “Buy Now” button to your Shopify store.
How to add a “Buy Now” button in Shopify
There are many ways to add Shopify’s “Buy Now” button, but the best is the Shopify backend panel. This approach has many advantages: It’s easy, free and doesn’t require any coding skills. To get it, however, you’ll need to follow some basic instructions. They look like this.
Steps to add a button
- 1. Go to Shopify’s store admin page. Click the plus icon in “Sales channel” as shown in the image below.
- 2. The pop-up window will appear with several options. Click on the “Buy Button” option. Then, click “Create Buy Button”. Wait for it to load.
You can add the button to one product or to an existing product collection that has multiple stock-keeping units.
Let’s now discuss the topic of button design. Shopify offers many options for customizing the button. You can change the background, text colors, text style, alignment, roundings, and font style. You don’t have to stick with the Shopify standard implementation. Change the appearance of your button to suit your website design.
Once you have decided that the button looks great, it is time to generate the HTML code. Click the “Generate Code” button to copy the generated code to your clipboard.
Next, type “Themes” into the search bar. Hit “Actions” and then select “Edit code”.
The theme that you are using to create your Shopify store is the next step. Search for the product.liquid file or the theme.css. Once you have selected one of the options you will see the window where you can paste your code snippet to the clipboard. After you have completed the code, hit “Save” to see what you actually did. To ensure that the final result matches your expectations, click the “Preview” button.
Congrats! Now, you can click the “Buy Now” button on your Shopify site. It will be appreciated by your customers and you will be rewarded!
Here are some additional tips
We’d like to provide some tips and tricks that will help you make the button work.
Testing is an important part of your life.
Most business owners make the common mistake of adding all products to their store buttons at once. Shopify’s best practices suggest that you should add the “Buy Now” button to featured products only for a few days to track its impact. It is also a good idea to add this button to the top-selling products in your store. Then collect analytics on how often they were clicked. You can then add the button to other products, with any adjustments if necessary.
Design is important.
The HTML code generated is not finished. You can customize the Shopify “Buy Now” button by using your brand colors and fonts. If you are unsure about something related to your button, it’s a good idea for A/B testing.
Last Thoughts
The “Buy Now” button isn’t a magical wand that will automatically increase your sales. It can have a positive effect on overall purchasing process if managed well. It’s easy to add the button and it’s worth a try. Good luck!
Drop us a note if you have any questions regarding Shopify’s “Buy Now” button or your Shopify site as a whole. We would love to hear from your!
