Dropshippers have the advantage of being free to market your business while your supplier handles fulfillment, inventory management, and delivery. A long-term partnership with a reliable dropshipping supplier will allow you to be more focused on your business and help reach your target market. To do this, you must first understand your target audience and then define their characteristics. You have many options to communicate with them, but it is important to understand how to reach them.
TikTok is one of these platforms. TikTok is one of the most popular social media platforms you can use to promote your brand. It was launched in September 2016 in China, and quickly gained popularity all over the world. It was originally intended to be used for short videos with dancing and lip-syncing. But today, everyone can find content that suits their tastes as TikTok has grown into a fully-fledged video platform. Its popularity can be seen in the number of downloaded videos it received in 2020 (850 million) and its revenue of $1.9 billion USD that year. It was possible for companies to create a profile on TikTok and target their audience using TikTok videos rather than traditional advertising methods. Dropshipping on TikTok is an option that offers great opportunities.
TikTok is a great tool for dropshipping businesses.
TikTok’s audience
Before you make a decision to use an online advertising platform for your business, it is important that you first check if the audience on the platform matches the target audience. It is not a myth that TikTok’s majority of users are between 16- and 25 years old. Although the app’s demographic is biased towards younger generations, 63%, according to statistics, is TikTok’s actual audience below 29. The remaining 27% are older generations. This means that you can find your target audience on the platform, regardless of what product you dropship.
Videos have the power to change lives
85% percent of businesses will use video content in 2020. 92% of marketers claim that video content is an important part of their overall marketing strategy. Companies produce many types of video content, including explainer videos (72%), sales videos (42%), testimonials (48%), and presentations (49%). You need to find your voice and your video style in order to attract your audience. This will allow you to be one of the 80% of video marketers who claim that video advertising has directly increased their sales.
Advertising budget
Dropshipping is a new business venture so you want to ensure that every dollar spent on advertising helps you to generate leads and achieve your advertising goals. TikTok ads, which are still relatively new, allow you to make more money for the same investment than Instagram or Facebook. Jungletopp conducted an experiment and found that while Instagram and Facebook offer more advanced advertising solutions, TikTop ads are more cost-effective and easier to run. They also have higher engagement and more click-throughs.
TikTok for influencer marketing
TikTok, like Instagram, is a great platform to promote dropshipping businesses. It is focused on visual engagement and is just as effective at engaging users visually. This type of visual content allows brands to be creative and collaborate with influencers to run campaigns through product placement. In 2020 , there were more than 3.1 millions TikTok influencers with over 1000 followers. The United States is the country with the highest number of influencers on TikTok. However, India, Turkey and Russia are close behind. You are likely to find an influential person who can promote your dropshipping products at a reasonable price through TikTok.
How much does it cost for dropshipping to be advertised on TikTok
Although you might be impressed by the power of advertising on TikTok for dropshipping, it is important to also consider your budget when considering starting a campaign. The only problem with TikTok dropshipping promotion is the daily minimum spend requirement that the platform places on advertisers. TikTok requires you to have a minimum budget for a campaign. It is 500 USD per day for an ad group, and 50 USD per day for a campaign. Unfortunately, this can make it difficult for smaller businesses and those with limited advertising budgets to pay. TikTok can be a great platform to master if you have the resources.
You need to be familiar with the different types of TikTok ads
TikTok is a platform that allows you to run ads to promote dropshipping businesses. It’s important to know the types of ads available on the platform so you can choose the best one for your brand. You can mix and match the ads below to find the one that works best for you.
Hashtag challenge
The most common ad type for TikTok is the hashtag challenge. This allows creators to create a hashtag-based dance, lip sync, or comedy challenge. You can allow all users to use the original music or video in different ways in their content and take part in the challenge. The package can be purchased daily and includes Brand Takeover or One Day Ads. It costs up to 130,000 USD.
The Brand Takeover
This type of advertisement allows brands take control of the screen for a few seconds whenever the TikTok app on phones is opened. This type of advertisement costs 53 000 USD per day and only one advertiser can market it on any given day. This means that every user who opens the app that day will see the advertisement.
In-feed videos
These videos will appear on the page for your target audience along with other content. There are two options for in-feed videos. The One Day Max Native Video is the first. It is limited for 15 seconds and can only be shown in feeds for a day. This in-feed video is available at a cost of 25,000 USD and can be viewed 3.6 million times. Brand Premium Video costs the same, but the video will be displayed in a different way. Your video will be included among the 130 first-feed videos that a user is viewing on the app.
Content and effects branded AR effects
Brands also have the option to create AR effects on TikTok. These effects are typically 2D animated effects that can be triggered by hand gestures and movements. This content can be created by TikTok’s own design team and can run up to 45 000 USD.
How does TikTok dropshipping work?
Make your TikTok advertising campaign
You will first need a TikTok account to start your business. This account can be created on the TikTok platform. You can log in to create a campaign according to the goals you have defined. First, you’ll need to decide what kind of action your ad should trigger in viewers. This can be done from a list that includes app downloads, conversion, traffic and catalog sales. Once you have decided on the action you want, you can set the budget and name the campaign. The budget should be the maximum amount that you are willing spend on your campaign. It will run until it reaches this limit.
Create your ad groups
Once you have established the top-line characteristics for your campaign, you can move on to the ad level. Here you can create ad teams and assign different characteristics. You can create metrics for each ad groups, such as the budget allotted to it, the targeted audience, delivery type, and schedule. The ad details must include the profile picture and displayed name. It is strongly recommended that you use your company logo and name for these ads. This will ensure that your campaign is closely linked to your business.
Final steps
You can also create the creative type and upload your creative content during the final steps. There are two options for creative content. Upload one image or one video to be the content of your ad. Once you have uploaded your content you can add a cover to your ad and write a text. This will allow you to engage with your target audience and help you get your message across more effectively. Remember to create a Call to Action so that your target audience understands what you are trying to accomplish with the ad, and what they should do to engage with your brand.
Dropshipping on TikTok is more important than any other social and digital platform. The quality of your creative content is essential. TikTok success depends on your ability to produce high-quality video content. You must also consider the cost of the equipment and the time it will take to produce the video material. Otherwise, your marketing dollars could be wasted.
Analyze and test
Once you have launched your first TikTok campaign it is time for data analysis to determine how effective your ads were. You can only focus on the most important metrics for your business. The Click through rate, CPC , and ROI on Ad Spend (ROAS), are the most common metrics. Once you know the metrics that you want to track, it is possible to create a report for each campaign and ad group. This will allow you to analyze which campaigns performed best. This will allow you to understand which content is most effective for your target audience. It will also make it easier to adjust your TikTok advertising strategy in the future.
These are some useful tips to make your TikToks standout
TikTok for dropshipping is essential in order to succeed and promote your store. You must be able stand out and produce better content than your competition to make TikTok work. This platform can be championed with:
- Use clear, high-resolution videos in which bright and contrasting colors dominate;
- Create content that resonates with your audience. Show your products in action to make your videos engaging.
- Use short captions for your videos that contain the most important information. TikTok can be a fast-paced platform, so long captions may not be read.
- Place your content in the middle of your screen so that all the important details are visible without any distractions.
- Keep your videos vertical, as they perform better on this platform than those that are square.
- Choose the most current music to use in your video
- Keep your ad short and sweet to ensure that it is seen from beginning to end.
- It is important to keep an eye out for trends in order to determine what content is performing well.
To conclude
You will find it easier to run social media campaigns if you have experience with them. TikTok dropshipping is still a new method of advertising, so it can give you the competitive advantage over your competitors. Engaging videos and championing TikTok dropshipping will help you reach your target market across the globe. This will allow you to acquire new revenue streams and grow your business further.
