Have you ever sent an email through your Shopify store, only for it to end up in the spam folder of your customers? This can be incredibly frustrating, especially if you’ve spent time crafting a great message. The good news is, there are steps you can take to ensure that your emails are delivered successfully and end up in the right place. In this blog article, we will discuss why Shopify emails go to spam and how you can prevent it from happening again. We’ll also share some tips on improving your email deliverability so that more of your customers get to see what you have to offer. Read on to learn more!
Check Your Email Settings
If your emails from Shopify are going to spam, the first thing you need to do is check your email settings. There are a few things that can cause this problem, so it’s important to rule them out one by one.
First, make sure that the “from” email address associated with your Shopify account is set up correctly. This should be a valid email address that you own and have access to. Next, check the “reply-to” email address in your Shopify account settings. This should also be a valid email address that you own and have access to.
If both of those settings are correct, then the next thing to check is your DNS settings. Make sure that the MX records for your domain are pointing to the right place. You can check this by doing a DNS lookup for your domain using a tool like MXToolbox.
Once you’ve ruled out all of those potential causes, if your emails from Shopify are still going to spam, then you’ll need to contact Shopify support for further assistance.
Use a Different Email Service Provider
If you’re having trouble with Shopify emails going to spam, one possible solution is to use a different email service provider. There are a number of options available, and each has its own pros and cons. Some of the more popular providers include Gmail, Yahoo Mail, and Outlook.
Gmail is a widely used email service that offers a variety of features. One advantage of using Gmail is that it integrates with Google Calendar, making it easy to keep track of events and appointments. Gmail also offers powerful search functionality, so you can easily find old emails. However, one downside of Gmail is that it can be difficult to organize your inbox.
Yahoo Mail is another popular email service with a similar feature set to Gmail. One advantage of Yahoo Mail over Gmail is that it offers more storage space. Yahoo Mail also has an integrated chat function, so you can easily communicate with contacts without leaving your inbox. However, like Gmail, Yahoo Mail can be difficult to organize your inbox.
Outlook is an email service from Microsoft that is popular among business users. Outlook offers features such as a built-in task manager and the ability to integrate with Microsoft Office applications. One downside of Outlook is that it can be challenging to set up on some devices.
Check Your Domain’s Email Reputation
If you’re having trouble with Shopify emails going to spam, one thing you can check is your domain’s email reputation. There are a few ways to do this, but one of the simplest is to use a service like SenderScore.
Just enter your domain name into SenderScore and it will give you a score out of 100. The higher your score, the better your email reputation is. Anything over 70 is considered good, but the closer to 100 you can get, the better.
If your score is below 70, there are a few things you can do to improve it. One is to make sure that your emails are properly authenticated with SPF and DKIM. You can find more information on how to do this in Shopify’s docs.
Another thing you can do is to avoid using blacklisted IP addresses or domains when sending emails. You can check if an IP address or domain is blacklisted using a service like MxToolbox. If it is, you’ll need to find another way to send your emails.
Finally, make sure that your emails are relevant and valuable to recipients. If recipients report your emails as spam, it will negatively impact your reputation score. So only send emails that people actually want to receive!
Use a Professional Email Address
Your email address is one of the first things a potential customer sees when they receive an email from you. If your email address looks unprofessional, it can reflect poorly on your business.
A professional email address should be easy to remember and include your business name. For example, if your business is called “widgets Unlimited”, a good professional email address would be info@widgetsunlimited.com.
If you use a personal email address for your business, it can make you seem less credible. A professional email address shows that you’re serious about your business and gives customers the impression that you’re organized and reliable.
In addition, using a professional email address helps to ensure that your emails are not flagged as spam. If your emails are going to spam, it’s likely because your sender reputation is low. This can happen if you use a free email service like Gmail or Yahoo!, which are known for having high levels of spam.
To improve your sender reputation and get out of the spam folder, switch to using a professional email address with a domain name that matches your website. This will show customers that you’re a credible source and help to ensure that your emails reach their inboxes.
Conclusion
Emails are essential for Shopify stores, but when those emails are getting caught in spam filters it can be a huge problem. Fortunately, there are steps you can take to ensure that your emails make it past the spam filter. From setting up SPF and DKIM records to creating engaging subject lines and crafting authentic content, these tips should help improve your delivery rates so that more of your customers receive the emails they signed up for. With these tips in hand, you’ll be ready to get back on track with delivering effective email campaigns to grow your business!
