Is your Amazon product selling a secondary income source to your online shop? Are you an Amazon seller only? If you want to expand your reach and find new customers, an Amazon seller account seems essential. Over 2.4 Million sellers currently sell products on Amazon. Each year, hundreds of thousands of third-party merchants are added.
It doesn’t matter if you are having success on Amazon. You need to constantly reevaluate how you approach your listings to improve them and increase your sales. We want to look at the product that allows you to A/B-test your Amazon listings to see which elements are most popular. This tool is also great for checking traffic and improving the integrity of your product listings.
This Sellzone review will discuss our top features, pricing, interface and other elements. It’s up to you to decide if this machine is the right one for you.
Please note that Sellzone is now the name of Sellerly.
What does it do?
Sellzone (formerly Sellerly), has huge potential for Amazon merchants large and small. Sellzone offers several tools that can help you improve your product listing on Amazon.
- A Keyword Wizard
- Listing Protection
- Traffic Insights
- Split Testing
- Listing Quality Check
- Amazon Product Research
- Amazon PPC Optimizer
These tools have an impact on the visibility, traffic, conversions, and conversions of Amazon listings.
In 2018, the Sellzone Split Testing tool was launched. It was free to its users. It now offers features such as listing protection, keyword research, reverse ASIN analysis, internal and external traffic analytics, product research, quality control for your listings, and listing protection.
All of these are explained in detail in the Features section.
The Features
Sellzone provides many tools in one dashboard.
These tools include:
- Keyword Wizard is a way to increase your Amazon SEO. It pulls top keywords and searches for terms that are low in competition, but high in volume. Similar to the Semrush Keyword Magic Tool, it focuses more upon your Amazon listings. It also uses a database with over 200 million keywords making it one the most comprehensive keyword research databases available. Learn more.
- Listing Protection This monitors all your Amazon listings and sends you an email if there is a problem.
- Traffic Insights The Amazon traffic insights tool allows you to compare and scale the effectiveness of your marketing strategies. The ASIN (Amazon Standard ID Number) is used to handle the process.
- Split testing – This system allows you to run tests on all Amazon listings, and determine which words, photos, or other elements are most effective for increasing conversions.
- Listing quality check – This is an overarching tool that Amazon sellers use to inspect their listings and identify any content errors and inconsistencies. It also provides suggestions for optimizing the listing. This section gives a listing quality score ranging from 1-10.
- Amazon Product Research tool – This tool helps you find the best products to sell on Amazon. It provides up-to-date data about demand and an FBA calculator that will show you profits and fees for each sale. Smart filters allow it to identify products with the greatest profit potential.
- Amazon’s PPC Optimizer Tool This tool automates and optimizes all Amazon advertising campaigns. This tool streamlines your current PPC campaigns, and adjusts ad campaigns when you make a sale. This tool helps you avoid competition, attracts more customers, and quickly finds more keywords that could work for your campaigns.
Feature Analysis: Keyword Wizard
The Keyword Wizard by Sellzone allows you to increase the visibility of your products on Amazon. This is especially useful for those who are interested in dominating specific product categories. The Keyword Wizard is inspired by the Semrush Keyword Magic feature. It offers options for filtering and viewing keyword volume, matching phrase, and exporting keywords lists. The main difference between the Sellzone Keyword Wizard & the Semrush one is that it targets Amazon sellers. This means the results will show volume and competition for Amazon products and not what you would normally see for Google or other search engines.
What is the secret to it?
- Enter a seed keyword
To receive suggestions on keywords that match your search term, and other terms that will help you increase your Amazon reach, type the keyword. - Look for keywords that are most popular
These results include frequently searched-for products and keywords. - Find easy opportunities
Keyword Wizard not only finds popular keywords but also the keywords with less competition. You won’t be aiming at keywords that have limited potential. Keywords that aren’t crowded with competitors are the best. - Strategize with the results
Volume backed by Semrush can help you determine which keyword suggestions and recommendations should be included in your advertising, product pages or overall marketing plan.
Start by going to the Amazon Keyword Wizard Page from your Sellzone dashboard.
Enter a keyword that is related to your product or to a product that you are interested in selling.
In this example, “blood pressure cuff” will be used as the keyword.
To see the search results for the keyword, click on the Search button.
Now, the Keyword Wizard presents its findings, including the number of keywords that are related, their total volume, and a list ranked according to Amazon’s search volume. Filtering can also be done based on how many competitors are using that keyword.
If we look at the keywords, there is a lot of information. While the “blood pressure cuff” keyword has a volume around 69k, its competitor count is more than 1,300. It’s easy to see which keyword should be targeted when compared with “blood pressure cuffs home use”. Simply adding “for home usage” to the end of your keyword will result in a higher search volume and half-the competition.
Other keywords that have low competition and high volume are “blood pressure monitor wrist bracelet cuff”, “manual blood pressure watch cuff” and “blood pressure check manual cuff cuff manual”. However, it is important to avoid choosing keywords that have high volume and potential for competition but not related to your product. Although “stethoscope and Blood Pressure Cuff Sets” has a high volume and low competition, does it actually include a stethoscope? If so, it’s likely that customers will return the product and become disgruntled.
To narrow down your search further, click on the various search buttons after you have completed your initial search. You can use the Sellzone Keyword Wizard to create a broad match, a phrase match, an exact match, or a related match. Because they are more specific about whether the keyword must appear, each of these options will produce different results. Broad Match searches offer variations of the keyword depending on what you originally typed. This is the best way to obtain the broadest coverage possible for your search.
The Phrase Match button generates suggestions that include the exact keyword or phrase within the suggested keywords. These can be applied in any order within the results. Exact Match searches reveal variations of keywords you have typed. However, the search results must include exactly the phrase or keyword that you entered and in the exact order.
The Related search function also presents related keyword options that are based on the original keyword. This allows you to discover new keywords and phrases that may not have been considered before. It is also useful for finding different ordered phrases with higher volumes and lower competition.
Let’s suppose, for instance, that we often use the term “red lipstick” in our Amazon product listings. This is great. However, the Related tab indicates that we may improve the listing by including alternative keyword mentions. For example, “montezuma red lipstick” has a high search volume but remarkably low competition. A fascinating case is the misspelling “Rubix cube”. This has a higher search volume than “Rubik’s cube”.
A Export button is also available in the Keyword Wizard. You can choose specific keywords from the suggested list, save them to your computer, then sort and analyze them in another software such as Excel.
Clicking the Competitors filter is the easiest way to locate low-competition keywords. This will bring up the keywords with the highest or lowest competition.
If you don’t want to target keywords with little meaning, it’s possible to send keywords of lower volume to the top.
Let’s do one more search so you have a better understanding of how the Keyword Wizard works and what to look out for.
We typed “mens yoga pants” into the search box. This keyword will be up against some stiff competition.
It’s true. But, there is something that helps us sellers make the right decisions.
The first two results were far more popular than the others. Despite having lower volumes, the third and forth recommendations are much more difficult to compete for. This data shows that it’s better to choose a keyword such as “mens yoga pants” than “yoga pants men”, or the simplest modification, “men yoga pants”.
The Search Terms button will reveal a list of common terms from keywords you highlight in the list. This is also known as “backend keyword” for Amazon listings. We recommend choosing all keywords from this list. However, it is possible to select a few keywords to reveal search terms.
After you have checked your keywords, click on the Search Terms button. This will display the most common search terms. You can then use this list to work with them. For example, you may want to exclude brand names or irrelevant keywords. The Sellzone search term feature automatically selects single letters, plurals, and numbers and only selects keywords that are within 249 symbols. This is according to Amazon Guidelines.
You can see that several search terms are logged in the Frequent Search Terms Box. These search terms are useful for identifying keywords that Amazon users use frequently as an alternative to or in addition to the keywords in their suggestion list. It’s another way to identify keywords that you can optimize for in your Amazon listings.
Click on the Copy Words button and copy them all to your clipboard. Then, move them to Amazon’s backend keyword list.
Feature Analysis – Listing Protection
The Listing protection tool helps sellers to identify and respond to traffic loss or listing changes. This tool tracks your keywords, buy boxes and listings suppression.
What does it mean?
- Add a listing
You will need to enter the URL of the product page or ASIN in order to track a product. - Add keywords and Seller’s name to trackable elements
To track Buy Boxes, enter the keywords that your product ranks for in Amazon’s search engine and the name of the seller. Other parts of your listing can be tracked, such as the description, title and image. - Notifications can be set up
You have the option to receive notifications by SMS or email.
You can visualize the Listing Protection feature by first going to the Sellzone dashboard, and then clicking on the Listing Protection button. Secure Your Business is the button located within this box.
To receive notifications about these listings, click on the Add listing button.
To begin the analysis, they will need the ASIN or listing URL. These details should be pasted into the empty field.
Click the Add button to launch the Listing Protection Tool and place the product in the below list.
Not all listings may be in the database. The tool stores and tracks as many listings as you have allowed it to.
The Listing Protection module can be added to as many products as you wish. You can select which notifications you would like from the Settings tab.
To configure these notifications, click the Settings button
There are two options for notification: SMS Notifications and Email. These send an email to your phone or mobile when there is an important event on a listing.
It may also notify you of changes in Amazon search results or whether your Buy Box has been optimized. Information about product prices, suppressed listings and other details will be provided.
The Sellzone Listing Protection tool has a button called Track Your Listing Issues. This allows you to select which parts of your listing to be tracked.
To view the complete list of parameters that can be tracked, click on the Track Your Listing Issues link. Then you can choose which areas of the listing to be monitored with alerts.
The Listing Protection tool allows you to check out the activities of your competitors or to make sure that your listings are not being abused.
Track keywords, pricing, and product descriptions, for example. You’ll be the first to know if Amazon changes the price or alters the description.
Tracking an Amazon listing can increase your company’s visibility for products on Amazon. It is a great tool to monitor price changes and compare the prices of your competitors.
Traffic Insights
The Amazon traffic insights tool allows you to compare and analyze the traffic channels of Amazon listings and adjust your marketing strategy accordingly. This tool helps you scale up your business by understanding the source of your external and internal traffic.
You may not be aware that your competitor gets significant traffic from other sources than Amazon. For example, one of their competitors might get a lot of traffic from blogs linking to their products. Perhaps it is time to reach out to these blogs.
Websites that link to your product listings might also be displayed. This will allow you to keep reaching out to them and ensure they continue to provide you with coverage.
What does it mean?
- Add listings
To compare and evaluate traffic channels, enter the URLs or ASINs for up to three listings. - Take a look at the reports
The Overview report provides a comprehensive overview of the reach of a listing. It shows how many customers can find the product via all channels.
- Amazon Organic– Organic traffic generated by Amazon using specific keywords. This report also monitors the performance of competitors.
- Google Organic Traffic from Google’s search results.
Referrals Traffic that comes via links from other websites.
Ads Listing Ads appear for product-related Google searches. However, unlike text-based ads they display more information such as images, reviews and prices.
Display Ads – The visual banner ads you see on a wide variety of advertising-supported websites of the Google Display Network.
It works by asking for the URL and ASIN of any product you’d like to purchase, either from your store or one that is owned by a competitor.
In the empty field, enter the URL or ASIN. From the drop-down menu, you can choose whether it is a Listing or ASIN.
Click the Analyze button and you will be able to pull in insights such as Amazon and Google organic search, referrals, traffic from shopping ads, and traffic.
After inserting a product ASIN/URL, the following modules can be accessed from the analysis: Overview, total reach for the product, Reach by Channels, Traffic trends per channel.
There are many graphs that allow you to see the referring domains over time. These include Amazon organic traffic, referrals and shopping ad keywords. Display ads can also be viewed.
The Google Organic tab displays trends in Google search for this product, and lists keywords that bring it up in the Google results. These metrics are shown in the Google organic report:
- Reach: Number of potential customers who have searched for the listed keyword.
- Position: This is the position of a keyword in organic search results.
- Difference: The difference between the month before and the current month’s product rankings for a keyword listed.
- Traffic: The amount of organic traffic that was brought to the product by a keyword.
- Other: Google Geo, Google Geo competition, device traffic, and landing page.
Referrals Report provides a detailed look at where your traffic is coming from. It allows you to see the domains of your visitors and determine if they are increasing or decreasing from third-party websites. Sellzone summarizes these data well and tells you whether the reach or referral domains are increasing or decreasing in recent months.
Clicking on the referring domain will display a complete listing of backlinks from that domain. It also includes useful information like target pages, authority scores and anchors.
Shopping Ads Reports shows changes in keywords that trigger an advertisement of the analyzed products to appear in search results. The Display Ads tab shows modifications in the number domains publishing display ads related to the product.
Sellzone also offers an Amazon Organic Report that complements other analytics and reports. This report details keywords that drive organic traffic for your Amazon listing. However, it does not include internal traffic from Amazon. While we often think of organic traffic coming from Google, it is important for Amazon sellers to know what’s happening with listing and competitors on Amazon’s search bar.
This report has been added to Amazon Traffic Insights, making it the most advanced reverse ASIN tool. It also beats out all other competitors in terms of the number of traffic channels analyzed.
The Amazon Organic Report is presented in a graph. The Summary section provides quick information such as overall reach, traffic and keyword potential for each product.
These metrics are included in the report:
- Traffic This is both organic traffic and total customers who visit your product page.
- Keywords– This tells you the keywords that each product is ranked from.
- Top competitors This shows you which competitors to be concerned about most when you are purchasing a product. This page includes snapshots of the Amazon results page and a list containing competitors.
- Positional Changes – See product rankings and see how they have changed over time. This data combines data from every product page to identify trends in keywords and highlight the advantages and disadvantages of choosing certain keywords.
- Amazon SERP features This report identifies any search priorities that are unique to specific keywords. You might find that one keyword places your product in the Highly-rated section while another gets you into the Editor’s Choice.
- Get the precise keyword volume – Sellzone’s keyword volumes are the most accurate because it uses both Semrush as well as proprietary analysis tools to give you the most current information about your keyword volumes.
Sellzone allows you to compare products in the Traffic Intelligs section. This gives you the opportunity to compare your product listing to your competitor’s top performing listing, and to find ways to expand your brand’s reach beyond Amazon’s. Simply click on the Add Competitor link and add another URL or ASIN.
Multiple products can be stacked together.
You can then view statistics and graphs for both products. One example is the total Reach trend. Two podcasting microphones are being compared, which could simulate the situation in which you have one of your Amazon products compared to another similar product that has had success.
You can see that one podcasting microphone performs better than another. We also tested pH monitors to see which one was better. Click on each tab to learn more about the metrics, or visit the other tools available from Sellzone (especially Listing Quality Check) for ways you can improve your listing and increase traffic.
Sellzone allows you to compare multiple products side-by-side. The comparison is then completed for all tabs (Amazon Organic, Google Organic and Referrals), as well as Shopping Ads.
Amazon Organic tab allows you to compare multiple products simultaneously. The tool also gives you visual representations of metrics such as total reach. The total reach chart is broken down into separate lines if you compare multiple items. In our example, the Echo Dot (4th generation) has a consistent higher total reach than the 3rd and 2nd Gen models. This section allows you to filter by month or year and access other analytics such as traffic, keywords, position changes and more.
Sellzone is a serious statistician. The tool has a lot of useful information and visual charts that show how a product performs. It’s also great that an analysis doesn’t need to be done by the seller of a product. Sellzone offers many ways to spy on other sellers or copy successful tactics.
Split Testing
Split Testing is the first product in Sellzone that remains free to users. You can make small changes to your Amazon listing to see if it compares with an older version. Amazon sellers won’t need to guess if customers like a description or picture. To find out, you just need to run an A/B testing.
Amazon MWS accounts are required in order to run A/B testing. This is because they don’t want you to have full access to vendor pages.
All that is required are the Seller ID (or MWS Auth Token), which can be found in your Amazon MWS dashboard.
After you’ve entered the details, you can run a product listing testing to compare one version to another. You can modify the title of your product to see if it attracts more attention.
You can modify elements such as title, price and description. Once you have chosen an element to test, you can simply offer a different version. This update automatically updates your Amazon listing and measures sales changes for a specified time. Tests can be run for anywhere from one to thirty days, with a minimum of seven days to get the best results.
To prepare it for testing, you would choose one parameter from the product page. You might decide to do a split-test for the product title. Sellzone will store the previous product title and request that you enter a new title to compare. You will receive information about whether the new title has improved performance over time.
The test is run for the time you choose (ideally, at least 7 days), and results are returned to determine if the new version is better. If you find the new version is better, you can end testing and continue with the older or new version.
You should consider all aspects of the test, from the title to the photos to the description to pricing.
For example, you might have pricing that is slightly off. This could lead to people thinking it’s a bit too expensive. You could also increase sales by changing the price to $29.99 rather than $30. The.99 makes it look cheaper.
No matter what your plans are or how speculative they may be, you should run every product listing idea through the Sellzone Split Testing module. You won’t just follow your gut instinct and leave it up to chance when you start your online business.
Feature Analysis – Listing Quality Check
The Listing Quality Check is another product offered by Sellzone.
The Amazon Listing Quality Check Tool is an Amazon seller audit tool that verifies listings for incompatibility, compliance with Amazon Guidelines, and errors. It also provides suggestions for optimizing your listing.
What does it mean?
- Add a listing
The URL or ASIN for the product page that you wish to analyze is entered. It may take up to five minutes for the tool to collect data. - The report is available here
Listing Quality Score – The score reflects the quality of a listing. It is based on the number of successful and failed checks.
Amazon Requirements tab These are Amazon requirements that must be fulfilled to avoid possible listing suppression.
Amazon Style Guides tab Additional tips to improve the quality of your listing based on the Amazon Style Guide.
Ideas tab Additional suggestions for improving the quality and usability of your listing based on research and best practices.
Start by clicking the Upgrade Your Listings button within the Listing Quality Check module.
The Listing Quality Check, just like other tools from Sellzone requires a listing URL and ASIN. To activate the tool, paste one or both and click the Check button.
The LQS (Listing Quality Score) is a number that can be assigned out of 10, and it grades the effectiveness and quality of Amazon product listings. Each listing is assigned a score from 10 and a grade such as Good or Poor. They also provide recommendations for improving the score. Users can begin with the Critical issues, then move on to the Recommended or Optional.
These recommendations are shown at the bottom. They also give an idea of how the overall Listing Quality Score is calculated. This includes factors such as Amazon requirements and Sellzone optimization guidelines.
There is no limit on the number of products that you can check.
Sellzone provides information about Amazon Requirements. It also tells you how to follow those requirements. You should limit your title to 200 characters. Sellzone will tell you if your title is too long. A green check mark is placed next to the requirement if it’s perfect.
Other checks include background images, images that are blurry, images with multiple images on the page, images that are too large, images that are too small, images that are too small, images that have no backgrounds, blurry images and product descriptions.
This long list contains many details and suggestions. We recommend that you go through each one, even if there is a warning message. If you meet all Amazon requirements, your sales and results will be improved.
The Listing Quality Check has a few tabs. The Listing Quality Check allows you to view issues with the Amazon Style Guidelines. You can also check Ideas from Sellzone or All Checks to make sure that your product page works correctly. You can also see how your images perform and whether you need to make changes to appeal to more customers.
Failed checks are a common problem for merchants. However, they can often go unnoticed. Or you don’t realize that Amazon loves to see certain items.
Sellzone can solve these problems for you. During our testing, we discovered that the listing had too much text and too much company-specific information. So I would go to my Amazon listing to make the necessary corrections. To ensure that they are resolved, you can run the Sellzone Listing Quality Check once more.
What does the overall Listing Quality Score actually mean?
Sellzone offers five grades that will encourage you to act or help you understand why a listing is properly optimized.
- Perfect: This is a score of 10/10. It means that the listing met all Amazon requirements, used all optimization best practices and adhered to style guidelines.
- Excellent: A score between 9.5-9.9. This indicates that Amazon’s product listing is performing well overall, but there are a few issues you can address to improve the results.
- Decent A score between 8-9.4. There are several problems in the product listing that require optimization.
- Poor This listing has significantly more problems than the average. Optimizing the listing is necessary to achieve reasonable results in future.
- Unsatisfactory: The Amazon product listing does not comply with the best practices and recommendations of Amazon and Sellzone. It is time for a complete overhaul.
No matter what score you have, it is important to look through the tabs for Recommended, Critical and Optional recommendations. Some solutions may be quick, while others require more work. After that, optimizations that are successful get moved to the Successful tab. You can filter the recommendations by their importance as an additional tool. This tool also allows you to compare your listing to the top sellers in the category. For example, “97% of Best Selling Products in Category “Appliances” follows this recommendation.”
Feature Analysis: Amazon Product Research Tool
Sellzone provides the Amazon Product Research tool for free to all users. This is a great way for merchants and sellers to identify products that will sell well on Amazon. It combines an FBA calculator, product demand data and profitable product filters to help identify high-sales and profit-potential products.
What does it mean?
- Get demand information about recommended products
Merchants can see what is hot and which products are in demand. This is a great way to research new product lines. - Check to see if the products are profitable.
It considers factors such as potential Amazon fees for sellers and estimated profit to provide guidance on whether it makes sense to sell the item. The tool also provides monthly predictions for future sales. - With automatically applied filters, get product ideas.
Smart filters can only reveal profitable products. You can also create your own filters to help you with product research. This provides you with a list of product ideas which you can arrange and filter according to certain metrics.
There are many fields that you can fill out in the Amazon Product Research tool depending on your requirements. If you know what product you want to sell, the search field allows for you to enter a keyword. If you don’t have a product idea, you can search by category or subcategory dropdown tools. These can also be combined. The keywords are included in all the results. You can also specify a budget price range. To see a complete list of available options, click on the Find Products link.
Based on your search, listings will appear.
These products can be viewed to help you decide which ones are best to sell on Amazon. You can save them to your Favorites and adjust the search parameters and filters. Also, you can look at information such as fees, profits, ratings, and other details.
You can filter by price, sales per months, sellers, reviews or BSR (Best Selling Rank) using the filter dropdown on the right-hand. These filters allow you to find the most popular and profitable products.
To refine your search further, click on the Advanced Search button.
On the right side, a screen appears. You can narrow your search by using this screen. You might want to see only products that aren’t sold by Amazon. You can also search based on reviews and overall ratings.
If you find the perfect product to sell, make sure to click on Add to Favorites to save it for later.
All your favorite products will end up under the Favorites link to the left. You can export your favorite products, search by keyword or sort the entire product list.
Sellzone also includes a Calculate button that allows you to calculate profits based upon multiple factors such as selling prices, fees, and other variables.
The Calculate button displays FBA Calculator. This is a key feature in the Amazon Product Research tool.
This calculator will give you an idea of your potential net profit after selling selected products. To get the best reading, you will need to enter information such as the price and cost of the product.
To calculate the final profit, click on the Calculate button
Go back to Favorites and click the Export to Excel link to export your favorites.
This will generate an Excel sheet that contains all product information, which can be saved to your computer.
Feature Analysis: Amazon PPC Optimizer Tool
The Amazon SEO Optimizer Tool automates many processes and optimizes them for more customers.
Some highlights include:
- You have the option to run one campaign on a single product, without needing to subscribe.
- This tool will help you avoid competition between your own advertising campaigns.
- It automatically finds keywords that you can use in your campaigns, and adds them into the ads.
- No lengthy processes required to build your semantic core. All it takes is one click.
- This tool offers effective ways to optimize your Amazon advertising campaigns.
The PPC Optimizer allows you to set up your campaign as an autopilot. It optimizes and streamlines your PPC campaigns as new sales come in. You won’t waste time and money on strategies that don’t work. It is a continuously evolving system that can be improved by being used.
To use the Amazon PPC Optimizer tool, you must link your Amazon Advertising Account. This is done to help you identify products to advertise, improve ad campaigns and track advertising metrics. Sellzone must also be able to access all product data from Amazon. The tool won’t work if it doesn’t.
What does it mean?
All you need to do is go to Sellzone and click on the PPC Optimizer Module. This button is called Run Effective ads.
Each product campaign can be configured by specifying the budget and the start date of the PPC campaign. You can add a product by entering a keyword and adding it to the list.
You can also add negative keywords, which are keywords that you don’t want targeted (often irrelevant keywords or keywords that could end up competing with your ads).
It can create campaigns even without you having to type in keywords. This is done by looking for relevant phrases that might pair well with your products.
The PPC Optimizer Does the Rest
For each product that you add, the PPC Optimizer generates 4 campaigns. Each sale increases the effectiveness of the campaign optimization. To ensure that there is no future competition, the tool also moves past keywords to next-level campaigns or to the negatives lists.
These are the four campaigns generated for each product.
- Auto Campaign: Keywords and ASINs are compiled from a list all products that you sell or advertise on Amazon. These data points are pulled from similar products and keywords on Amazon.
- Broad Campaign This allows you to target your ideal audience using relevant keywords. For a simpler process, it uses keywords from the auto campaign.
- Exact Campaign Every keyword in the broad campaign is moved to the exact campaign. This allows you to focus on the right target audience for each product.
- Product campaign: This uses ASINs from your auto campaign and your inventory lists to place the ads on the pages. It’s basically creating an automated advertising solution.
Review Your Ad Performance
There are many things to track when it comes Amazon advertising campaigns. These include impressions, budget, advertising cost of sales (ACoS), and clicks. Sellzone provides detailed performance reports that will help you evaluate your strategies and build a better plan for the future. Remember that the best ad performance results are obtained after two weeks of running ads. This allows it to gather relevant data.
Limitations
Free users can take advantage of all the features in PPC Optimizer. You are restricted to the advertised items.
Every advertising campaign can be checked for budget, ACoS and impressions. We recommend that the seller wait at least 2 weeks before seeing the best results.
Final note: A free plan user can still use all Sellzone features, but can only advertise for one product. The Sellzone restricts free users to the first product. It is not possible to delete an item and then advertise or launch a new one.
Sellzone Review: Interface
Sellzone’s interface is the best thing about it. It provides one central dashboard from which to choose and test your Amazon product listings.
Each Sellzone feature can be accessed by clicking on the Tools tab from the main dashboard menu. You’ll find links for the Keyword Wizard and Traffic Insights. Listing Quality Check is also available.
It’s that simple. To add any listing, click on the Listing Protection button. You can monitor for listing suppression, product ranks, or Buy Box changes.
Navigate to Traffic Insights to view detailed analytics including Google Organic, Backlinks, and Google Shopping Ads.
For more information on keywords that can help you sell more, continue reading Keyword Wizard. To make the final step in Amazon SEO, improve your workflow by setting up a PPC campaign using the PPC Optimizer tool.
Click on the Listing Quality Check button to get a Listing Quality Score. You will also receive a list with successful checks and recommendations for Amazon Style Guides and best practices.
If you are still not selling on Amazon, or want to find a new product that will make money, the Product Research tool is available for free.
Sellzone Review – The Pricing
Merchants can try the Sellzone Split Testing Tool or Product Research Tool for free. For $50, you can purchase a bundle of all the tools or go for the Pro plan which costs $85 and gives you access to extended limits, private onboarding and a personal account manager. has more information about pricing.
Sellzone Split Testing and Product Research tools are worth a look. It’s simple to use, doesn’t cost anything, and gives you the ability to sell new products or test small parts of existing product pages so that they sound and look great for customers.
For $50 per month, you can buy Keyword Wizard, PPC Optimizer and Traffic Insights. These tools come together in one package. The third plan adds more features and has fewer restrictions regarding the number of listings.
Here is a breakdown of the pricing packages for Sellzone:
- Unlimited Listing Split Tests: $0 (Forever) to perform unlimited product research, ASIN External Traffic Overviews, listing checks for Amazon needs, listing checks, listing checks for Amazon requirements and a 100 keyword limit. You can also use three keywords per day for seed keywords, one product to be used in Amazon ads, customer service, and an academy course.
- Growth: $50/month for all features of the Free plan. Unlimited keyword searching, unlimited seed keywords/day, different match types and keyword list exporting. Insights for Amazon and Google organic traffic, keywords and insights. 500 listings for the Listing Protection. Keyword rank alerts. Buy Box Statuses. Hijacker alerts. Listing suppression alerts. Price changes.
- Pro: $85 a month to have everything in the previous plan. You also get a personal account manager and extended limits. Private onboarding is available. There are also 2,000 Listing Protection checks.
You can also choose to pay your fees annually. This will save you up to $200 each year, depending on which plan you have. This is an example of the yearly pricing, which includes upfront payment.
- Free: $0 (as usual)
- Growth: $40 per Month (billed annually).
- Pro: $70 per Month (billed annually).
An annual plan is a great option, as it saves you $10 per monthly on the Growth plan and $15 on the Pro plan.
You can also get a free 7-day trial, which requires you to have a credit card and allows you to look at all the tools. You can move to the Growth plan at $50 per month after the free trial.
Customer Support
Sellzone is a Semrush product. You can expect excellent customer service. Semrush has a direct email address for the Sellzone team via its website. You can also connect through social media sites such as Facebook and Twitter. Sellzone says that you can cancel your account by contacting its customer service team.
Sellzone offers a quick way to reach the support team via WhatsApp or Facebook.
You can simply open the feedback contact form and click the Facebook or WhatsApp icons to the bottom. These must be enabled by Facebook or Whatsapp. However, it is a unique way for users to send questions to the Sellzone team.
Semrush also provides an excellent online knowledgebase that allows you to search your own questions and find out how to use the products. You can then send an email to get a response from a customer service rep.
The online academy Semrush Academy is another source of customer education. You can find a lot of information there to help you learn the Semrush tools, such as Sellzone. You can take exams and download detailed marketing PDFs. Certificates are available for those who have completed certain courses. Sellzone recently presented the course How you sell on Amazon. You can sign up for free.
The Sellzone dashboard has a Send Feedback button. This opens up an email module that allows you to contact Sellzone. Sellzone offers a FAQ page, blog and webinars as well as social media outlets to help you with your selling questions.
Is Sellzone right for your online business?
Every merchant on Amazon should try Sellzone to improve conversions and make better product listings. Sellzone is easy to use, has a low cost, and is powered by Semrush, an award-winning digital marketing tool developer who is known for its accuracy in data.
Start with the Amazon Product Research Tool. Split testing is free and can be quite fun. It’s amazing to see how small changes can make big differences in your Amazon sales. Traffic Insights provides amazing comparisons and advanced analytics about external and internal traffic. Keyword Wizard’s 200+ mln keywords database allows you to do keyword research. PPC Optimizer automates your PPC campaigns based upon the semantic core. Listing Protection helps you monitor your Amazon page and the Quality Check ensures that each product on Amazon has the correct content.
