If you have a Shopify store, you’re likely always looking for ways to improve your conversion rate. After all, a higher conversion rate means more sales and more customers. One way to improve your conversion rate is to set up conversion tracking in Google Analytics. This will allow you to see which traffic sources are sending you the most valuable traffic that converts into sales. In this blog post, we’ll show you how to set up conversion tracking in Google Analytics for your Shopify store.
What is Google Analytics?
Google Analytics is a free web analytics service that tracks and reports website traffic. It can be used to track sales and conversions, as well as other important data points such as time on site, pageviews, and bounce rate.
With Google Analytics, you can see how your website is performing in terms of conversion rate and average order value. You can also use it to track which channels are driving the most traffic and conversions. This information can be used to fine-tune your marketing efforts and make sure that you are getting the most bang for your buck.
Setting up Google Analytics on your Shopify store is a fairly simple process. Once you have created a Google Analytics account, you will need to add a few lines of code to your store’s theme.liquid file. This code will allow Google Analytics to track data from your store, such as sales and conversion data.
Once the code has been added to your theme, you will need to create a new goal in Google Analytics. This goal will be used to track conversions from your Shopify store. To do this, go to the Admin section of Google Analytics and click on “Goals”. From there, you will be able to create a new goal and select “Shopify” as the goal type.
How to Set Up Shopify Google Analytics Conversion Tracking
Assuming you have a Shopify account and are logged in, follow these instructions to set up conversion tracking for your store:
1. From your Shopify admin, go to Online Store > Preferences.
2. Under Google Analytics, enter your Google Analytics tracking ID in the Tracking ID field.
3. Check the Enable eCommerce tracking box. Doing so enables Shopify to send data about your shop’s orders and products to Google Analytics. It also allows you track conversion data in Google Analytics reports.
4. Save your changes.
Now that you’ve added your Google Analytics tracking ID to Shopify and checked the Enable eCommerce tracking box, Shopify will start sending order data to Google Analytics automatically. You can view this data by logging into your Google Analytics account and going to Conversions > Ecommerce > Overview.
Benefits of Shopify Google Analytics Conversion Tracking
There are many benefits to installing Shopify Google Analytics Conversion Tracking on your online store. By tracking conversions, you can see which products and pages are driving the most sales and adjust your marketing strategy accordingly. You can also use conversion data to create custom audiences in Google Ads for more targeted marketing. In addition, tracking conversions can help you optimize your website for better conversion rates.
How to Use Shopify Google Analytics Conversion Tracking
Assuming you have a Shopify store and are using Google Analytics (GA) to track your traffic, you can use GA’s conversion tracking feature to track the sales generated from your store. Setting up conversion tracking is a two-step process: first, you need to create a GA tracking code and add it to your store; second, you need to create a conversion goal in GA and link it to your Shopify account.
Creating a GA Tracking Code:
1. Go to the Admin section of GA
2. Select the appropriate Account and Property
3. In the left-hand navigation panel, click on Tracking Info > Tracking Code
4. Copy the Tracking ID displayed at the top of the page (it will look something like UA-XXXXXXXX-X)
5. Go to your Shopify admin panel and navigate to Online Store > Preferences
6. Scroll down to the Google Analytics section and paste your Tracking ID into the text field
7. Save your changes
Conclusion
Setting up Shopify Google Analytics conversion tracking is a great way to measure the effectiveness of your online marketing campaigns and website. By tracking conversions, you can see which campaigns are performing well and adjust your strategy accordingly. The process is relatively simple and only takes a few minutes to set up. With Shopify Google Analytics conversion tracking in place, you’ll be able to make better informed decisions about your marketing efforts and ensure that your website is driving the results you want.
