As a Shopify merchant, you know the importance of marketing to the right audience. But what if you could take your marketing efforts one step further by targeting users who are similar to your best customers? Enter lookalike audiences. Lookalike audiences are a powerful tool that can help you reach new customers who are likely to be interested in what you have to offer. In this post, we’ll show you how to create lookalike audiences on Shopify so you can start driving more sales and growing your business.
Lookalike audiences on Shopify
If you’re looking to reach new audiences on Shopify, one great way to do so is by creating lookalike audiences. Lookalike audiences are created when you take your current customer list and find people who have similar characteristics. This is a great way to reach new potential customers who are likely to be interested in what you have to offer.
There are a few steps you’ll need to take in order to create lookalike audiences on Shopify:
1. Export your current customer list from Shopify. You can do this by going to Customers > All customers and then selecting Export.
2. Create a Facebook Ads account and set up a new campaign. When setting up your campaign, be sure to select the “Engagement” objective and choose “People who engaged with your Page” as your audience type.
3. Upload your customer list as a Custom Audience. To do this, go to the Assets tab and select Custom Audiences > Create Custom Audience > Customer List. Then upload your customer list CSV file.
4. Select your target country and choose how large of an audience you want to create (1-10%). Facebook will then create a lookalike audience for you based on the characteristics of your current customers.
How to create a lookalike audience on Shopify
Assuming you have a Shopify account, the first step is to log in and go to your Shopify admin. From there, navigate to “Online Store” and then “Preferences.”
Look for the “Facebook Pixel” section and check the box next to “Enable automatic audience creation with Facebook Pixel.” This will automatically create a lookalike audience for you based on customers who have already visited your store.
If you want more control over your lookalike audience, you can also create one manually. To do this, navigate to “Audiences” in your Facebook Ads Manager.
Click “Create Audience” and select “Lookalike Audience.” From there, you can choose the source audience (we recommend using customers from your shop) and how large of an audience you want to create. Facebook will then generate a lookalike audience for you based on the criteria you selected.
What is a seed audience?
A seed audience is a group of people who share similar characteristics with your target audience. By creating a lookalike audience from a seed audience, you can reach new people who are likely to be interested in your products or services.
There are a few different ways to create a seed audience:
1. Use an existing customer list: If you have a list of customers, you can upload it to Facebook and create a lookalike audience from that list.
2. Use website traffic data: You can use the pixel data from your website to create a seed audience on Facebook. This is especially useful if you don’t have an existing customer list.
3. Use engagement data: If you have engagement data from past campaigns (for example, email opens, video views, etc.), you can use that to create a seed audience on Facebook.
Once you’ve created your seed audience, you can create a lookalike audience from that seed audience. A lookalike audience is a group of people who share similar characteristics with the people in your seed audience. Lookalike audiences can be very effective because they allow you to reach new people who are likely to be interested in your products or services.
Why use lookalike audiences?
There are several reasons why you might want to use lookalike audiences when advertising on Shopify. First, if you have a small or niche audience, targeting a lookalike audience can help you reach more potential customers who are similar to your existing ones. Second, using lookalike audiences can help you target specific demographics that you might not be able to reach with other methods. Finally, lookalike audiences can be a cost-effective way to reach new customers and grow your business.
How to interpret your results
Assuming you’ve followed the steps from the previous section, you should now have a list of potential lookalike audiences. But how do you interpret your results and decide which one to target?
There are a few key things to look for:
1. Audience size: This is the number of people in your target audience. The larger the audience, the more potential customers you’ll be able to reach.
2. Similarity score: This is a measure of how closely your target audience resembles your existing customers. A higher similarity score means a more accurate match.
3. Location: Make sure to consider the location of your target audience when interpreting your results. If most of your customers are in the United States, it makes sense to target a lookalike audience in that country as well.
Once you’ve considered all of these factors, you should have a good idea of which lookalike audience to target. The next step is to create your campaign and start reaching out to potential new customers!
Conclusion
Creating lookalike audiences on Shopify is a great way to find new potential customers who are similar to your current ones. By targeting these new audiences, you can increase your chances of making a sale and growing your business. Plus, it’s easy to set up and only takes a few minutes to get started. So what are you waiting for? Give it a try today!
