Are you looking for a new way to sell your Shopify products? Have you considered using Pinterest as a marketing tool? With over 250 million active users, Pinterest is quickly becoming one of the most popular social media platforms for businesses to promote their products.
Not only does it allow you to showcase your items in a visually appealing way, but it also has tools that can help increase traffic and sales. In this blog post, we will guide you through the steps on how to sell your Shopify products on Pinterest and reap all its benefits!
How to use Pinterest for marketing
Pinterest is a visual search engine that allows users to save and share images, or “pins”, on virtual boards. It’s not just a platform for sharing DIY projects and recipes anymore – it has become an essential tool for businesses to market their products.
To use Pinterest effectively, you need to start by creating a business account. This will give you access to analytics tools that allow you to track your performance and see what pins are driving the most engagement.
Once you have set up your account, it’s time to create boards related to your business niche. These could be product-specific boards or more general themes related to your industry. Make sure each board has an engaging title and description with relevant keywords.
When creating pins, ensure they are visually appealing and high-quality. Include detailed descriptions with keywords so they can appear in search results when potential customers are looking for similar items.
Using Rich Pins is another way of marketing on Pinterest as they provide additional information about the product such as pricing, availability, and where it can be purchased from directly within the pin itself.
Engage with other users by commenting on their pins or following them – this helps increase visibility of your own pins too!
The benefits of selling on Pinterest
Selling on Pinterest can be a game-changer for your business. With over 400 million active users, this platform is a goldmine for businesses looking to expand their reach and increase sales.
One of the biggest benefits of selling on Pinterest is that it allows you to showcase your products in a visually appealing way. Pinterest is all about visuals, so if you have eye-catching images of your products, they are more likely to get noticed by potential customers.
Another benefit of selling on Pinterest is that it’s incredibly easy to set up shop. You can create boards for different product categories and add pins with product descriptions and prices. This makes it simple for customers to browse and purchase products directly from your boards.
Pinterest also offers great opportunities for organic reach through its search engine optimization (SEO) capabilities. By using relevant keywords and hashtags in your pin descriptions, you’ll make it easier for potential customers to find your products when they search the platform.
Unlike other social media platforms, Pins have a longer lifespan which means that they continue to generate traffic long after being uploaded.
There are many benefits of selling on Pinterest including visual appeal, ease of use, SEO capabilities and prolonged exposure time among others!
Setting up a Shopify account
Setting up a Shopify account is the first step in selling your products on Pinterest. It’s quick and easy to do, so don’t worry if you’re not tech-savvy.
Firstly, head over to Shopify’s website and click on “Get started.” You’ll be prompted to create an account by filling out some basic information such as your email address, password, and store name.
Once you’ve created an account, it’s time to set up your online store. Shopify provides a variety of customizable templates that allow you to choose the layout that works best for your brand.
Next, add the products you want to sell by clicking on “Products” in the left-hand sidebar menu followed by “Add product.” This will take you through a simple process where you can input important details such as titles, descriptions and prices.
Connect your Shopify account with Pinterest. This can easily be done within your Shopify dashboard under “Sales Channels”. By connecting these two platforms together it allows customers browsing Pinterest boards or pins related to their interests – which could be similar or even identical with yours – lead directly back into purchasing from one’s own eCommerce site!
Creating pins to sell products
Creating pins is the core of Pinterest marketing. It’s important to create visually appealing and high-quality pins that showcase your products in the best possible light. The first step is to ensure that you have a clear understanding of your target audience and what they’re looking for on Pinterest. This will help you determine which visuals and messaging will resonate with them.
When creating pins, it’s essential to keep in mind the sizing requirements of the platform. Pins should be vertical, with an aspect ratio of 2:3 or 1:2.8 and a minimum size of 600 x 900 pixels. Use high-quality images or videos that accurately represent your product.
It’s also important to include relevant information about your product in the pin description, such as its features, benefits, and pricing information. Be sure to use keywords strategically throughout the description so that users can easily find your products when searching for specific items.
To increase engagement on your pins, consider adding call-to-action (CTA) buttons such as “Shop Now” or “Learn More.” These buttons encourage users to take action after viewing your pin.
Creating compelling pins takes time and effort but can pay off immensely in terms of increased sales and brand awareness on Pinterest.
Using hashtags and keywords
Using hashtags and keywords on Pinterest is crucial for reaching potential customers. Hashtags allow users to categorize their pins and make them searchable, while keywords help in the discovery of your content through search engines.
When choosing hashtags, it’s important to use relevant ones that accurately describe your product or business. You can also create branded hashtags that are unique to your brand and encourage others to use them when sharing related content.
Keywords should be strategically placed in pin descriptions and titles. Use long-tail keywords that are specific to your products or services, as they tend to have less competition than generic ones.
It’s also essential not to overuse hashtags or cram too many keywords into a single description. This practice can come across as spammy and may hurt the visibility of your pins.
Regularly monitor the performance of your hashtags and adjust accordingly based on engagement levels. Using effective hashtags and keywords can significantly improve visibility and drive traffic back to your Shopify store.
Measuring success on Pinterest
Measuring success on Pinterest is an important step in determining the effectiveness of your marketing strategy. There are several metrics you can use to track your progress, such as engagement rate, traffic referrals and sales conversions.
One way to measure engagement rate is by tracking the number of repins, comments and likes your pins receive. This indicates how well your content resonates with your target audience.
Another metric to consider is traffic referrals, which measures the number of visitors that come from Pinterest to your Shopify store. You can use Google Analytics or other web analytics tools to track this data.
Measuring sales conversions is essential for determining whether or not Pinterest is driving revenue for your business. By monitoring how many purchases are made through clicks on links within pins, you can gauge the impact of Pinterest on your bottom line.
It’s important to regularly review these metrics and adjust your strategy accordingly for optimal results. With consistent effort and attention to detail, selling Shopify products on Pinterest can become a highly effective tool for reaching new customers and increasing sales.
Conclusion
Pinterest is a powerful tool for businesses looking to expand their reach and increase sales. By setting up a Shopify account and creating pins that showcase your products, you can tap into the millions of users on Pinterest who are actively searching for new ideas and inspiration.
Remember to use keywords and hashtags strategically, as this will help your pins appear in search results and attract more potential customers. And don’t forget to measure your success by tracking engagement metrics like clicks, saves, and shares.
With these steps in mind, you can start selling your Shopify products on Pinterest today – and watch as your business grows with each pin. Happy selling!
