Ecommerce will account for 17% U.S. retail sales in 2022. Ecommerce is growing rapidly, and it’s becoming increasingly difficult to distinguish your website from others.
A unique website is essential to attract your ideal audience.
Shopify’s website is a powerful tool for attracting large audiences and can even serve as your marketing pitch from start to finish.
You need to understand what makes Shopify websites stand out from the rest. We’ve put together a list with 16 of the most popular Shopify stores for you to use as inspiration.
This list has a lot of creative ideas for anyone who is new to ecommerce or looking to redesign their website to be ahead of the rest.
UgMonk
Jeff Sheldon started the “About” section of his UgMonk website by asking a simple question: Why was it so hard to find unique, high-quality items with a modern aesthetic? His Shopify website is clean and simple. It features UgMonk’s clothes, work items, and prints in the modern aesthetic style that he created while creating his unique products.
Pipcorn
If you think of popcorn, the first thing that pops into your mind isn’t “is it healthy?” Pipcorn understands this and has a simple slogan on their homepage: “Most tender. crunchy. delicious popcorn… and it won’t destroy your teeth as the ‘generic’ stuff.” The best websites understand their target audience’s main concerns, in this instance, the taste and texture of the popcorn kernels in the teeth. They then sell the solutions to them upfront.
You’ll see that Pipcorn’s products can also be non-GMO, vegan and gluten-free if you go to their “About Us” page. This could easily have been included in their slogan but they decided to ignore it and focus on the bigger issue: Does it taste good.
Taylor Stitch
Because of the many creative options available when hovering over a product, Taylor Stitch’s website is a favorite of mine. A jacket flips to reveal a photo of a model riding a motorcycle with the jacket.
Taylor Stitch’s website also does something really cool: It almost immediately draws more attention to the message than the products. The homepage features “Three Simple Ingredients” written across the majority of the images. Taylor Stitch makes high-quality clothing. Taylor Stitch also creates clothing made with 100% recycled materials.
Their website is full of environmental initiatives, which I bet will make it easy for buyers to notice.
Happiness Abscissa
Many websites that I have listed on this list are clean and straight. Happiness Abscissa stands out. The layout features bright abstract images and products hanging at different angles.
The logo of the company, which is a crooked Ha, draws attention to the viewer. They then use Ha in a sentence, without delimiting the word, stimulating their curiosity. The viewer gets the impression they don’t take themselves too seriously. This gives them a fun and cheerful experience.
BURGA
BURGA is a retailer of fashionable accessories such as phone cases, leather goods and drinkware. Their online store has a unique User Experience (UX). If you visit it on your smartphone, it will automatically detect the model and filter out the cases that are most suitable for you.
Skinny Teatox
When I visited this website, I was tempted to buy the Teatox product (in my defense, it was a flash sale that I didn’t want to miss). Your biggest concern is addressed immediately on the Skinny Teatox website (“Is it natural?”). Yes. It will work. Yes. “) and uses pastel colors with cute icons of bikinis, mugs and hats to convey a refreshing vibe.
Skinny Teatox, as I have seen with other Shopify websites places its products on their homepage with an easy “buy Now” call-to action. It makes sense for a simple company (“All Natural Detox Weight Loss Tea”) to be listed beside the company name in search engines.
HELM Boots
Our boots give men confidence, from the ground up. They can take risks they have never attempted before. Immediately, HELM motivates viewers through emotion: Although I may just be a man looking for boots, I would like to feel confident and brave while doing so. The homepage is designed to convert viewers at different stages of the buyer journey and to soothe doubts.
BioLite
I may be a sucker of the small details but BioLite’s product images are enough to convince me to buy. They look 3D, illuminated, and some even look like they have been wet from the rain. ).
BioLite’s main selling point is its humanitarian impact. The products provide affordable energy access to areas in India and Africa. Therefore, the slogan “Gear that Brings Energy Everywhere” is the first thing you see on their homepage. This will appeal to their target audience. A clever twist to the navigation bar is the addition of cartoon illustrations in black and white that show each product.
Pop Chart Lab
This website looks just like the trendy vintage prints they sell. You can also browse it in different categories depending upon your browsing preferences.
Pop Chart Lab’s Shopify store features a scroll-down navigation that includes sub-categories such as “NYC”, “Kids”, “Hip Hop”, and “Wine.” A carousel displays some of the top prints. They also offer “wholesale”, “gift guides,” or “scratch off” collections below the carousel for those who have difficulty deciding what they want. Despite the many print products available, the shop appears simple.
Luca, Danni
An ecommerce store that changes with each scroll is addictive. Luca and Danni have created a page that is interactive. As you scroll down, images become larger and smaller, bracelet boxes open within images, and other images follow you. It can be difficult to have so much movement on a page and still keep it coherent. But Luca & Danni manage it. The layout has a very Zen vibe with images of palm trees, cactus, and calls to action with language such as “brighter day: shop soil to heaven” and “find your voice.”
Harris Farm Markets
You can’t miss this family-owned business. It is playful and casual, with colorful fruit drawings and text that look like children’s handwriting. There’s even a cute drawing of a bee with animated wings! Even the calls to action sound casual, as if they are asking “What has nature been up too?” You can almost imagine a family building this site together.
It’s Worth Loving
Sometimes being evasive can pay off. It’s not always a smart idea to hide products from the viewers, but it can be a smart move if the product isn’t clear without knowing the history. So Worth Loving’s website doesn’t allow you to see the t-shirts available for purchase until about a third of its page. You’ve read the slogan, Eryn’s bio, and the full story about how the site started.
This site is all about personal touches. There are handwritten quotes scribbled across images, and normal-looking images of people wearing t-shirts. This site is an excellent example of how to get to know your audience and not follow the rules.
Great George Watches
Although I am not an expert watch shopper, the first time I saw “Made with Swiss parts, 100% square” on Great George Watches’ homepage I was skeptical. I thought perhaps “square” was just a fancy term that I would understand if I had any knowledge of watches. As I scrolled, I read “Think Outside the Circle” and realized that these terms are unique to Great George Watches which are all square-faced.
Great George Watches captures attention by highlighting the uniqueness of their products before they even show the produce. This shop is beautiful. It has black-and-white photos, a call-to action button and a striking red call to action button.
Choose Muse
Choose Muse features a full-display video showing a man wearing headphones and using Choose Muse’s product from the homepage. It starts immediately, rather than offering a play option. This is very eye-catching. In terms of design, simple is usually better. But Choose Muse proves that I am wrong. It creates compelling designs with lots of text and images while maintaining a clean and pleasant viewer.
Brilliant
Brilliant, a science and math website, is very easy to navigate (even for me, an English major). It has big block buttons that allow you to select the math concept that interests you. The shop also shows how to use a call-to action button in a smart way. After you scroll past the necessary information, you will see a large “sign up for FREE” button at the top right.
The site does not have a navigation bar. Instead, it uses the web page as a way to answer any questions that viewers might have.
Holstee
Holstee’s website is designed in tiers according to a user’s initial level. You can see the first text: “We help to you on your journey to live more fully, mindfully.” Click “Join Today” if you are already convinced. You can scroll down to the homepage to read more about Holstee, see testimonials and view publications where Holstee has been featured.
There are several calls to action throughout the page. This site is amazing because it makes you feel more convincing and in-depth the more you scroll. It’s obvious that they use their homepage to pitch their products from start to finish.
Kylie Cosmetics
Kylie Jenner’s Cosmetic brand, one of the most popular 10 accounts on Instagram is one of the largest brands using Shopify today. Her website has a distinct girly-girl feel, featuring a bubble-gum pink backdrop that showcases her gloss and lip products.
Kylie’s website is well-organized for her target audience. The lip kits, which are her most popular products, are displayed first on the homepage. “Top sellers” follows below. The fun and colorful layout of Kylie’s website made it easy for me to browse the many cosmetic products without feeling overwhelmed. Although it might not be for everyone, I think it will appeal to her target audience.
You like the store design? Grab the guide below to learn how user-generated content can help your business attract and retain customers online.
