Today’s WooCommerce store owners may use email marketing solutions to nurture potential prospects over time. While marketing technology has advanced over time, email remains the most effective way to communicate with clients long-term.
You may engage with your target audience, give updates about their purchases, and even send more relevant messages based on each customer’s behavior on your store with the proper email marketing tools. As a result, your marketing approach can increase customer lifetime value and foster greater client loyalty when used appropriately.
Fortunately, several plugins and integrated technologies are available for WooCommerce site owners who want to link their store with their email marketing strategy. Here’s a rundown of some of the best WooCommerce email marketing plugins.
Sendinblue
Sendinblue is one of the most well-known email marketing solutions on the market, and it’s built to operate with a variety of website platforms, including WooCommerce. The WooCommerce Sendinblue plugin is available for free download and installation on your website (though you need an account with Sendinblue to send emails).
The native integration synchronizes your customer data with Sendinblue and combines all of your messages into a single inbox. In addition, by integrating WooCommerce transaction data into the Sendinblue environment, you can further categorize your contacts depending on their purchase habits.
It’s also a breeze to integrate Sendinblue with WooCommerce. First, log into your WooCommerce admin account to install the plugin and go to the Extensions section. Then, you can effortlessly develop and send appealing newsletters with improved email deliverability and customization aspects.
Pricing
The Sendinblue WooCommerce plugin is free to download, but you need a Sendinblue account to send emails. Beginners can use the free version, while paid packages start at $35 per month for the lite version of the email marketing service or $65 per month for the premium solution, including landing pages, Facebook advertisements, and numerous users.
Pros:
- Unlimited email support is excellent.
- WooCommerce integration is simple.
- Easily synchronize all of your contacts and product information.
- Create easy-to-read newsletters with drag-and-drop functionality.
- Send transactional and marketing SMS to your customers.
- There were also signup forms.
- Facebook ads are also accessible.
Cons:
- Isn’t it the best scalable email tool for ecommerce?
- It may take some time to get used to.
Who is it most suitable for?
Sendinblue provides a simple and convenient way to combine Sendinblue and your WooCommerce sales data. You can effortlessly synchronize customer data, then use the combination to segment your audience, send transactional emails, and provide omnichannel marketing across chat, SMS, Facebook, and email.
Omnisend
Omnisend is a clean and convenient email marketing platform designed to make it simple for business owners to create precisely developed campaigns for their clients. Companies may send SMS and email messages using the Omnisend platform, which integrates various channels for better advertising options.
The Omnisend drag-and-drop email designer makes it simple to change your content when used within your WooCommerce store due to native integration.
For example, you can sync your product catalog with your email environment to include item information in your mailings and campaigns. There’s even direct access to your WordPress contact database and extensive reporting.
The Omnisend WooCommerce integration is simple to use. It comes with a great selection of popups and landing pages if you want to increase the number of email addresses you collect for your marketing campaigns.
Pricing
Omnisend’s WooCommerce connection is included in one of the company’s price plans. If you only need basic functionality and access to up to 250 contacts, a free version is available. Email marketing starts at $59 per month for 500 contacts, while standard email solutions start at $16 per month for 500 contacts.
Pros:
- WordPress with WooCommerce native integration
- Excellent analysis and reporting
- Designer using a simple drag-and-drop interface
- A wide variety of popups and landing pages are available.
- Emails with suggested products and abandoned carts
- For beginners, there is a free version accessible.
- SMS marketing is also supported.
Cons:
- It’s quite easy to overspend.
- A limited number of complimentary copies are available.
Who is it most suitable for?
Omnisend is a great option if you’re looking for a simple omnichannel solution for WooCommerce marketing. In today’s market, extensive segmentation and customer analytics make it simple to verify you’re providing your customers with the individualized experiences they desire.
MailPoet
MailPoet is another great email marketing solution with its own native WordPress and WooCommerce integration. The integration allows you to directly manage your complete email marketing plan from your WooCommerce dashboard, making it easy to track customer journeys, segment marketing campaigns, and increase conversion rates. To help you get started, there’s even a free plan for businesses with up to 1,000 users.
The MailPoet WooCommerce plugin includes GDPR-compliant signup forms that automatically add emails from your target audience to your WooCommerce list. You may also set up automated email marketing campaigns to greet customers or follow up on abandoned carts.
You can adjust your email appearance from within your WooCommerce environment, so you don’t have to travel back and forth between apps when working on advertising campaigns, thanks to the email customizer created for WooCommerce.
Pricing
As previously stated, MailPoet’s free plan is quite liberal, allowing you to send unlimited emails to up to 1,000 subscribers. However, you’ll need a paid account to remove the MailPoet branding and access more detailed email statistics and revenue reporting. For the most basic features, prices start at roughly $13 per month.
Pros:
- Plugin for WordPress and WooCommerce
- Revenue measurement and reporting on a large scale
- Forms should be placed on your checkout page.
- Recommendations generated by the software and abandoned shopping carts
- Customers can be segmented in a variety of ways.
- WooCommerce’s drag-and-drop editor
- Welcome emails and newsletters sent automatically
Cons:
- Options for email templates are limited.
- There are several restrictions on email scheduling.
Who is it most suitable for?
MailPoet is a simple and convenient WooCommerce email marketing solution that includes automation for recommendations, card abandonment, newsletters, etc. You can also utilize the drag-and-drop editor within the WooCommerce ecosystem to create your emails, saving you time.
Constant Contact
Constant Contact is a multi-functional solution for engaging your consumers across numerous channels and is another wonderful option for email marketing automation in WooCommerce. Additionally, you may choose from a wide choice of email marketing templates and integrations with social media platforms like Instagram and Facebook, allowing you to contact customers wherever they are.
Constant Contact may be the WordPress plugin for you if you’re searching for an email marketing platform that can handle everything from product recommendations to marketing calendars. The WooCommerce integration makes it simple to sync contacts, segment your audience for more tailored messaging, and more.
You can even drag and drop things from your product list into email marketing campaigns to give your audience a more engaging experience. There’s also a large selection of useful analytics and reporting tools available thanks to AI technology to assist you in making smarter marketing decisions.
Pricing
A free trial is provided to assist you in getting a feel for Constant Contact’s capabilities and seeing what it has to offer. However, there is no such thing as a free plan that lasts forever. The initially paid packages start at $20, and the price rises as the number of contacts you have increased.
Constant Contact’s basic services include unlimited email sends, signup forms, integrations, apps, and other features. You can even obtain support for up to five users on the basic plan.
Pros:
- There are numerous tools available for simple automation.
- Social media and website integrations
- Forms of registration and landing pages
- Editing by dragging and dropping
- Tools for creating websites with artificial intelligence
Cons:
- Customer service can be a touch slow at times.
- For beginners, there is no free plan that lasts forever.
Who is it most suitable for?
Constant Contact is an excellent email marketing tool if you want to update your WordPress website with automated emails for your consumers. From AI analytics to top automation choices, there are many technologies available to help your online business succeed.
MailerLite
MailerLite, another popular ecommerce marketing solution, integrates with a variety of ecommerce platforms, including WooCommerce. You need to create opt-in forms and landing pages to harvest email addresses; the technology is ideal for building your online store. You’ll also have access to a lot of automation and segmentation.
MailerLite is simple to use and convenient, and it comes with a lot of features for a low price. MailerLite integrates seamlessly with your WordPress dashboard, allowing you to track your ecommerce campaigns and much more. You can also build a more personalized experience for your target audience if you have access to many templates and themes.
One of MailerLite’s best features is access to various popup-creating tools, allowing you to experiment with new methods to engage your clients and include them in your email marketing processes. MailerLite even has instructions and tutorials to show you how to set up WooCommerce integration in your email campaigns.
Pricing
MailerLite offers a terrific free-forever subscription for up to 1000 subscribers, allowing you to send up to 12,000 emails every month without spending a dime. The majority of MailerLite’s paid plans, on the other hand, are very high-value.
The cost of your email marketing service will automatically increase as the number of individuals you need to contact grows.
Pros:
- Fantastic functionality with an easy-to-use interface
- Deliverability rates are excellent.
- Numerous landing page templates may be customized.
- Packages with reasonable prices
- Very simple to use
- Excellent client service
Cons:
- Reporting and tracking aren’t the best.
- There are certain restrictions to managing email lists.
Who is it most suitable for?
MailerLite will provide you with the email marketing capability you require without breaking the bank. It is user-friendly and great for novices. This handy tool is ideal for quickly improving interactions with your target audience.
AutomateWoo
Finally, AutomateWoo is a technology designed exclusively for WooCommerce marketing automation. AutomateWoo is a cutting-edge solution for increasing conversions. It is designed to help businesses convert and keep more consumers using handy automated marketing solutions.
You may choose from various themes to create a variety of emails, ranging from follow-up communications asking for product feedback and suggesting new products to abandoned cart emails. You may also integrate SMS notifications to reach out to your audience no matter where they are.
Wishlist marketing tools, review awards for establishing loyalty, birthday emails, gift card expiry notifications, personalized coupons, and refer-a-friend campaigns are just a few things that AutomateWoo has to offer.
Pricing
AutomateWoo’s single-site membership starts at $99 per year, making it one of today’s most affordable email marketing platforms. The subscription includes all of the services mentioned above and welcome series tools and follow-up communications.
Companies buying automation solutions for various websites used to be able to get bulk pricing from AutomateWoo, but that option is no longer available.
Pros:
- The annual plan that is extremely cost-effective
- A wide range of automation campaigns is available.
- Segmentation and customization are made easy using this tool.
- Cross-channel marketing with SMS messages
- Customer loyalty-building tools
- Excellent client service
Cons:
- Some drawbacks as compared to other popular marketing tools
- There is no free trial or bulk purchase available.
Who is it most suitable for?
AutomateWoo is a wonderful and economical option for searching for a simple and effective email marketing tool for WooCommerce. You may also use the same template for your email campaigns for your website transactional emails, making it simple to keep your online presence consistent.
Mailchimp
Mailchimp is an easy-to-use tool with its built-in CRM and useful features. It’s probably one of the more well-known email marketing solutions. You may discover various ways to engage and convert your customers with the Mailchimp email marketing plugin.
From cart abandonment to ecommerce business updates, you’ll be able to design full automation techniques. In addition, the Mailchimp system includes cross-selling and upselling technology and segmentation to help you get the most out of your email list.
Access to various analytical reports is also included in Mailchimp’s WooCommerce features, so you can observe which email marketing campaigns have the most positive influence on your customers. Overall, you receive a simple and dependable email marketing experience that can grow with your ecommerce business.
Pricing
Mailchimp has a free plan that allows you to connect with up to 2,000 contacts, but you will have to deal with Mailchimp branding. Premium plans start at $9.99 for the “essentials,” with data-driven automation and optimization tools costing at least $14.99. Premium functionality is also available for $299 per month.
Pros:
- Functionality that is simple to use
- CRM solution that is integrated
- Multi-step omnichannel selling trips
- There is a lot of help for newcomers.
- Built-in intelligence and send-time optimization
- Several template choices
Cons:
- Reporting options are somewhat limited.
- Scaling your capabilities might be costly.
Who is it most suitable for?
Mailchimp is a terrific solution if you want an easy-to-use platform to provide deeper insights into your target demographic. Because of the built-in CRM, you can effortlessly keep track of your customer relationships.
Conclusion
There are various ways to integrate email marketing into your WordPress site and WooCommerce store. WordPress isn’t just good for SEO; it’s also good for integrating a variety of other important technologies, such as Google Analytics and HubSpot CRM, Amazon sales and, of course, email marketing.
Many of the products listed above provide free trials, so you may try them out before investing. However, before you start spending money, it’s a good idea to try out a few possibilities to be sure you’ve found the ideal email marketing tool for you.
