8 Shopify Image Optimization Techniques Discussed

Shopify is a popular ecommerce platform that allows you to set up your own website. And like most websites, it needs optimization in order to rank higher in search engine results pages (SERPs). But what exactly does optimization entail? In this post, we’ll go over the basics of image optimization and offer some tips for optimizing your Shopify images. 

What is Shopify Image Optimization?

Shopify is a great platform for starting your own online business, but it can be a little challenging to optimize your images for the best results. You’ll want to make sure that your images are sized correctly and optimized for SEO, so that they load quickly and look good on all devices. Here are some tips specific to Shopify image optimization:

1. Size Your Images Correctly

First and foremost, size your images correctly. Make sure they’re large enough to display properly without being too big or intrusive, but small enough that they won’t take up too much space on your site. For best results, use PNG or JPG files with a resolution of at least 3000 pixels on the longest side.

2. Use Proper Image File Names

Make sure all of your image files have proper file names—including the file type (jpg,png,etc.), the filename extension (.jpg, .png), and the filename itself—to help identify them easily. This will help speed up loading times and improve search engine ranking.

3. Use Alt Tags for Images That Are Used for Different Types of Content

When you use an image in different contexts on your site, be sure to add alt tags with relevant information so browsers can better render them in different situations. This includes things like images used as thumbnails or featured images, as well as larger images used in posts or pages. Alt tags also provide additional information about the image such as its size or file type.

4. Use Image Thumbnails

Adding thumbnail images to your posts and pages can help improve loading times and promote an image-rich experience for your visitors. Thumbnails should be sized at least 350 pixels wide by 200 pixels high, and they should use the same filename and alt tag as the original image.

5. Optimize Images for SEO

Optimizing your images for SEO can help increase traffic and improve your site’s ranking in search engines. To optimize an image, you’ll want to consider things like file size, resolution, alt tags, and other metadata. You can also use tools like Google’s Image Search Tool or Yoast’s SEO for WordPress plugin to help with this process.

How Shopify Image Optimization Works

Shopify offers some great features for image optimization, like built-in compression and optimized file types. But even with all of these optimizations in place, your images might still not look their best. That’s where external image optimization services come in handy.

One of the most popular external image optimization services is Pixlr. They offer a wide range of services, including lossless compression, resolution enhancement, and watermarking. External image optimization can be expensive (though often worth it), but it can help your images look their best online and improve your site’s overall performance.

Benefits of Shopify Image Optimization

Some of the benefits of Shopify image optimization include:

1. Improving Site Speed. Shopify is known for being one of the fastest eCommerce platforms on the market, and optimizing images can help to ensure that your site runs as quickly as possible. Faster loading times mean fewer page visits and less time spent waiting on pages to load, which can lead to more sales.

2. Increased Conversion Rates. Optimizing images can help to increase your conversion rates, as visitors who are able to see your products and items in their full glory are more likely to make a purchase than those who are forced to scroll down or view them minimally. Image quality is also important when it comes to SEO – if your images are high-quality but low in file size, you’ll be better positioned to rank higher in search engine results pages (SERPs).

3. Improved Brand Awareness. Images matter online – they can be powerful ambassadors for your business, and through good image optimization, you can make sure that they stand out from the competition. Good image optimization will also help you build trust with potential customers – making it easier for them to take the next step and buy something from you!

Overall, good image optimization is an essential part of any ecommerce platform – it can help boost conversion rates, improve site speed and brand awareness, and build trust with potential customers. By taking the time to optimize your images, you can ensure that your site looks its best and that potential customers have the best possible experience when browsing your products.

How to Optimize Your Images for Shopify

When it comes to optimizing your images for Shopify, there are a few things to keep in mind. Firstly, always make sure that your images are at least 320px wide by 480px high. Secondly, make sure that your images are compressed using GZip or Deflate compression. Finally, use progressive enhancement techniques to ensure that all browsers can display your images properly.

1) Make sure that your images are at least 320px wide by 480px high. This will ensure that they’ll be displayed properly on all devices and browsers.

2) Compress your images using GZip or Deflate compression. This will reduce the file size and make your images load faster.

3) Use progressive enhancement techniques to ensure that all browsers can display your images correctly. This will improve user experience and prevent errors from occurring.

Tips for Supercharging Your Shopify Images

1. Use the right image sizes

Make sure your images are sized correctly for Shopify. Smaller images will load faster, and can be optimized for mobile devices.

2. Use compression

Compressing photos will save on storage space and improve download speeds.

3. Use transparent PNGs

Using transparent PNGs will allow you to use more of your image on the page without it taking up extra space. This is great for product images or icons.

4. Use lossless compression

When using lossless compression, you’ll be able to reduce the file size even further while still maintaining the quality of your image. This is great if you have a lot of images to optimize!


One of the most important aspects of optimizing your Shopify website for search engine visibility is ensuring that your images are high quality and properly sized. By following these tips, you can make sure your images will load quickly and look good onscreen without consuming a lot of bandwidth. Which optimization tips would you like to see next? Let us know in the comments below!