Do you want to be a social media influencer but are unsure where to start? Perhaps you are already a social media star and want to find new ways to grow your influence. You might also be looking for influencer marketing tools to help your company hire influencers.
You’re in the right place, regardless of your preference! We’re going to explore the vast world of influencer marketing platforms. Let’s get started! #influencer #worlddomination
What is Influencer Marketing?
People have made a fortune from online advertising and eCommerce since the advent of social media and the internet. In fact, the “head-honchos” of digital marketing have been established as influencers since 2006.
This idea is simple but genius:Pay celebrities and influencers to encourage consumers to purchase your product or service.
The most important KPI in marketing is the return on investment (ROI). When done right, influencer marketing can produce as high as 11 times the ROI as traditional marketing methods.
All that being said, which influencer marketing platforms are the best?
Social media is first on the list
Social Media Platforms
Social media marketing can be overwhelming at first glance. There are so many platforms available.
They aren’t as frightening as they appear, but they can be scary.
Facebook, Instagram TikTok and Snapchat have all taken the world by storm. They connect A-list stars with their adoring fans around the globe. Social media has opened up new possibilities, adventures, and influence to the world, it’s obvious.
For our purposes, however, the most important platforms for influencer marketing include:
- Youtube
- TikTok
- Snapchat
Let’s now take a closer look to our first social media platform, Instagram.
Instagram is the Best Influencer Marketing Platform
Anyone who wants to share a part of their life or business can use Instagram. Instagram connects people with brands, whether you use it for personal or business purposes.
You can promote your brand via Instagram through sharing stories, reels and lives with your followers. You may be aware that influencers can have a huge impact on Instagram. They can promote a brand, a movement or a product. It’s a great platform to increase brand awareness. In fact, 89% say that Instagram is the best channel for influencer marketing.
Instagram started testing Facebook’s Brands Collabs Manager in 2019 with a small group of influencers. This tool allows selected content creators to find partnerships, deals and share campaign data. This platform is a great place for influencers to gain more exposure, and also a good place for business owners who are looking for profitable partnerships.
Pros
Instagrammers Love to Shop
Consider that 70% shopping enthusiasts use Instagram to search for products. Adding Instagram influencers into your marketing budget will help attract some of this group. Not least because 37% Instagram users interacts with influencers.
Expand Your Reach
Instagram is well-known for its global reach. It boasts over one billion users every month. There are so many people who could follow you, so why not use them to promote your brand?
It can be inexpensive and efficient
Cost is not a set formula. Influencers get paid based on their reach. This is determined by how many followers they have and/or subscribers. In general, Influencers can be divided into five categories.
- Nano-influencers: 1000-10,000 followers
- Micro-influencers: 10,000 – 50,000 followers
- Influencers of mid-tier: Between 50,000 and 500,000.
- Macro-influencers: 500k-1,000,000 followers
- Mega-influencers: 1,000,000+ Followers
Costs can vary widely and aren’t fixed in stone. According to recent research, a mid-tier influencer would make $500 per Instagram post if they had around 100,000 followers. Nano-influencers will earn anywhere from $10 to $100 per post.
Cons
Bad Business = The Wrong Influencers
Every business has some risk. Hiring the right Instagram influencer can make or break your company.
Example: When Kim Kardashian, a mega-influencer, promoted an anti-morning sick drug on Instagram but failed to disclose the potential side effects, FDA pressured her to delete the post.
Next, there was Chriselle Lim who was hired to promote Volvo’s cars. Her followers were not happy with the advertisement because it wasn’t authentic to their style.
These are just some of the many instances where companies have spent large sums to acquire such influential people, only to see their efforts fail.
Who is Instagram’s Best?
Instagram is the perfect platform for influencers and those looking to hire them. Instagram thrives on engagement. It’s a platform that promotes and encourages visual content, especially for its younger audience. The majority of Instagram users under 30 are between 18 and 24, with 31.2% being 25 to 34 years old. If this is your demographic and you believe Instagram would be a good fit for your business, then it’s worth looking into!
Facebook is the most popular social media platform. Facebook is the best platform to connect with family and friends. It’s easy to see why 83% marketers include Facebook into their marketing strategy. With over 2.38 billion users per month and 65 million small-business owners using Facebook Pages for promotion, it’s not surprising 83% of marketers .
Facebook offers its own platform, called Brand Collabs Manager. This is where influencers can register and create a profile. Businesses interested in hiring influencers may also browse profiles to find the right person for them.
Pros
Reach new demographics
We’ve said it before, but when we speak about influencer marketing, Facebook’s child-platform Instagram is more relevant to young audiences. Facebook is still a great platform to reach new audiences due to its billions registered users. It’s even more beneficial if you are targeting an older demographic, as 49.2% Facebook users are between 25 and 44.
Building Community
Facebook groups are great for creating an online community and fostering a sense of belonging. Because it is easier for influencers engage directly with their target audience’s questions, discussions, and posts.
Facebook Live
Facebook has a live video function, similar to Instagram. You can live stream an event for viewers via their smartphones, TVs or computers. Comments, shares, and likes are all ways to engage. Facebook Live is a great tool for influencers if they wish to test a product live.
Cons
Organic Reach is Less
Facebook’s algorithm makes engagement and organic views difficult. At the end 2020, for example, the average reach for an organic posting was 5.2%. However, the engagement rate was only 0.25%.
Who is Facebook best for?
Facebook is great for any business and all influencers, especially those who are targeting demographics between 25-44 years old.
YouTube
YouTube quickly became a popular platform for uploading videos for entertainment, education and product reviews. A staggering one billion hours worth of YouTube video content is viewed each day, with 500+ hours of content being uploaded every minute.
YouTube allows users to view, comment, like, and share videos. They can also subscribe to their favorite YouTube channels. YouTube is ideal for those who offer more detailed content, as it supports longer-form videos.
Pros:
You Can Post Longform Content
YouTube allows influencers to post longer videos, as we’ve mentioned. YouTube allows influencers to post longer videos. This makes it easier for them to review products in depth, tell stories, and provide viewers with more insight into their lives. YouTube’s algorithm favors videos over 10 minutes to keep viewers on the platform and make it easier for them to see ads.
Only a few other platforms offer the same platform for influencers to upload long-form video content. For example, TikTok videos began as 15-second clips. Then, it became 30 seconds. At the time of writing, it was now 3 minutes.
It excels at video
YouTube is still the most popular video content platform with over 2 billion users in 2020. This is a good thing, as video marketing is growing rapidly. In fact, 64% customers are more likely than others to purchase a product after watching a video.
YouTube offers a variety of video features that can be used to enhance your videos, such as the ability to embed links and add captions and subtitles, or showcase a thumbnail. Every video has its own comment section, which encourages viewer engagement.
Monetization
YouTube offers its own monetization program to pay influential users. If a video has many viewers, it can be used to generate advertising income.
Sponsorship deals can also be charged by influencers. As we mentioned in the Instagram section, the amount they charge for sponsorship deals is often dependent on their reach.
It takes longer to create content
High-ranking Youtube videos are generally longer and have a higher quality video content. This means that creating content competitive with other social media platforms can take longer.
More skills are needed
YouTube videos require a variety of skills, including the ability to use proper lighting, sound, and editing.
Who is YouTube’s Best?
YouTube is a platform that requires creativity and skill to stand out. YouTube is an entertainment channel first and foremost. It’s not a lifestyle platform like Instagram. YouTube is a great platform for influencers and businesses who want to tell stories and invest in the content they create.
TikTok
TikTok allows users to share short videos of 15 seconds. TikTok is a popular video-sharing app that provides entertainment and fun clips.
Out of more than 130 millions active TikTok user, half of TikTok users is under 34 and 41% are 16-24. Many users visit the app up to eight times per day.
Conclusion? The conclusion?
TikTok’s challenges and trends are well-known. TikTok’s ‘Tell Me Without Telling Me’ challenge challenges users to tell each other something, but not actually use the words. TikTok users can also post embarrassing Zoom meeting mishaps.
These are only two popular trends. But you get the idea!
TikTok has also been adopted by celebrities such as Reese Witherspoon and Gordon Ramsay, Will Smith and Selena Gomez.
Pros
Attract a young audience with huge spending power
As many as younger, female audience who are looking for entertaining, shareable content that is quick and easy to consume. TikTok is not suitable for brands looking to reach mature audiences or to strike a more serious tone.
Who is TikTok best for?
TikTok works best for lifestyle-focused brands or influencers who are energetic, young, innovative, fun, and passionate. TikTok allows you to improve your brand’s perception rather than focusing solely on sales and conversions.
Snapchat
Snapchat is often overlooked in comparison to other influencer marketing platforms such as Instagram and TikTok. Snapchat’s 293,000,000 daily users is a strong contender for influencer marketing strategies.
FOMO (fear of missing out) is the platform’s underlying concept. Users, celebrities, influencers and other celebrities can upload images and videos that are only available for a limited time before disappearing. Once a user has seen the content once, they cannot view it again.
Pros
Snapchat can be used to reward VIP customers
Snapchat’s ability to disappear makes it an ideal platform for influencers looking to reward loyal customers with unique content.
A Moment in the Lives of…
Snapchat’s one-on-one authenticity and authenticity can be a benefit to authentic brands and influencers. It is great for:
- Shooting behind-the-scenes-style content
- Lifestyle updates
- Stories and little memories
…and any other information that will help you build a deeper and more personal connection to your audience.
Cons
Organic Growth is practically impossible
To see an influencer’s content, you must be active on Snapchat and follow them or befriend them. Most people won’t do this unless they have seen them elsewhere. Because it is nearly impossible to grow organically, Snapchat is not a primary platform for influencers. Simply put, to make waves on Snapchat you must have an established audience.
Nothing lasts
Snapchat is great for FOMO and sneak peeks into the life of influencers, but it’s not available for long. Snapchat is not the best fit for brands that want to create evergreen or permanent content.
Which is Snapchat’s Best Use?
Snapchat is the best platform for influencers who already have loyal followers and want to interact with them more personally.
For marketers, Snapchat could be a great choice if they are looking to reach teens. 34% US teens prefer Snapchat over other platforms, including TikTok, Instagram, and TikTok. A 2020 study showed that Snapchat was used by only 11% marketers as a video platform.
Influencer Marketing Platforms
We’ve seen that influencers can have a presence on all the above social media platforms. How do you find sponsors willing to pay you to promote products or create content? How can businesses reach influencers looking to collaborate?
These are the areas where influencer marketing platforms can be worth their weight.
These are social networking sites where influencers and businesses can connect to each other to discuss sponsorships or other deals. Some platforms allow influencers to browse available opportunities and pitch their own ideas. Other networks offer companies access to directories that are full of influencers.
Let’s now discuss the top influencer marketing platforms that are available today.
Hashtagpaid.com
#paid is the leading influencer marketing software. It allows you to hire influencers from one location and launch influencer campaigns.
The platform’s Handraise feature will match you with the right creator for your needs using #paid. #paid works with Facebook, Instagram and YouTube and is a quick and efficient marketing tool for companies looking to grow their business.
Pros
You’ll be happy to know that influencers must pre-qualify prior to being accepted into the pool. Only those with a strong following will be selected. The influencers compete by pitching ideas and campaign concepts to businesses.
You can also benefit from a relationship with #paid if you are an influencer. This platform will do most of the legwork for you when it comes to finding new collaboration opportunities. This platform will match you up with brands that want you to represent their campaigns.
#paid comes with a central messaging system that allows clients to communicate with creators in a clear and efficient manner. Previews are available to clients so they can double-check that everything is correct before the campaign goes live.
Cons
There are a limited number of influencers available, so it is possible to pick someone who isn’t right for you.
Who is the #paid Best?
#paid works best for influencers who have a following of over 5,000 and a high engagement rate (at minimum 2%). This is crucial for the sign up process. Applicants who don’t meet this criteria will not be accepted.
Businesses looking to quickly hire creators or influencers that are relevant to their brand and who want a one-stop shop method to do so have a lot to gain from #paid.
Upfluence
Upfluence, an all-in one influencer database platform, is it. It offers campaign management and influencer search software as well as campaign creation all from the comfort of the cloud.
It’s easy to use the platform:
- Campaigns that use influencer discovery
- Manage influencer relationships well
- Automated campaigns can be streamlined
- Manage influencer payments
- Monitor ROI and Sales
- Integrate your existing marketing strategy.
Upfluence gives companies all the information they need to find the right person for the job or a team of people!
Upfluence requires that influencers who want to be on the database must go through a screening process. This will ensure that they are legitimate, have high engagement and have a wide reach. Companies can then trust the people they hire.
Pros
Upfluence is a holistic platform for influencer marketing that gives businesses real-time information about specific influencers. This is its main advantage. This helps brands make the best collaboration decisions possible for their business. The platform’s user-friendly interface is easy to use and makes it quick and simple to navigate.
Influencers have the opportunity to work with major brands like Amazon, Universal Farfetch and Asics. They also receive secure and easy payment through the platform.
Cons
At the time of writing, there are no prices on Upfluence’s website. To receive quotations, interested parties will need to contact Upfluence. Upfluence’s database is smaller than most other platforms. This means that there is a greater chance of you not finding the perfect match.
Who is Upfluence most suitable for?
Upfluence offers four pricing plans. Although prices aren’t visible, they are targeted at growing or small businesses. Upfluence isn’t limited to a specific niche. Its website informs clients that Upfluence has many influencers from all walks of the globe, including nano content creators with only a few hundred followers and celebrities who have millions of fans.
Pixlee
Pixlee can be used as a content management tool and an influencer marketing platform. It allows brands to gather and curate content from their customers, such as product reviews or mentions.
Pixlee allows brands to reach out to influencers and request permission for them to share their content on the brand’s pages. This allows you to create a content strategy that is based on user engagement and social proof.
Pixlee allows brands to identify and manage social influencers, and potentially brand advocates, using their social listening tools. Once they have identified potential collaboration opportunities, brands can engage these influencers in 1:1 conversations to plan and negotiate compensation.
Pixlee allows you to visualize the ROI generated by your influencers, content across your social media channels, and from one central dashboard. This allows you to keep track of what is driving impressions and conversions.
Pixlee allows influencers to sign up and become certified influencers. This will allow them to be matched with interesting brands. Pixlee for Creators is a part of the platform that acts as a communication channel between clients and influencers. Brands and influencers can use this section to share contracts, approve content, update campaign status, and much more.
You can create an influencer account by signing up via Facebook. Influencers are strongly encouraged to also link their Instagram accounts. After viewing the influencer’s profile, brands will receive an email invitation inviting them to join their campaign.
Pros
Pixlee has a major advantage in that it simplifies the curation process for user-generated content. Pixlee makes it easy for brands and influencers to connect with people who love your products.
It’s easy for influencers to sign up through Facebook. The platform is extremely intuitive. Users love the chat feature that allows them to communicate with businesses they have retained.
Pixlee is a powerful platform for influencer discovery that allows brands to discover influencers based upon a variety of factors.
Cons
Pixlee does not provide a clear pricing structure. You will need to contact us for a quote. Pricing is determined by several factors that can vary from one company to the next.
Who is Pixlee best for?
Pixlee’s website says that it is ideal for innovative brands that have active customers and want to add more social proof to their content.
Pixlee is the best platform for influencers to reach brands using Pixlee that match their profile. Pixlee lists brands such as Fairmont Hotels and Resorts and Kimpton Hotels and Restaurants.
NeoReach
NeoReach is proud to create top-quality influencer campaigns for Fortune 500 companies and enterprises. NeoReach offers full-service influencer marketing services, which include everything from sourcing influencers and reporting on their performance.
This approach allows brands to step aside from the marketing process and let NeoReach manage their influencer marketing strategy.
What if you wanted to have more control over your campaigns? The platform allows you to search for the ideal influencer by using 40 filters. These include keywords, social media platforms, profile performance, profile performance, and many more. You can also search for influencers based on audience demographic.
To help you plan and execute campaigns efficiently, the entire collaboration process with your influencer(s), is fully automated. This includes managing contracts, reviewing posts and tracking payments history.
Pros
NeoReach offers a complete influencer marketing solution that includes sourcing, contract negotiation and campaign strategy. It also provides detailed reports, creative development and brief creative development. You can also use the powerful search tools to locate the influencers that you are interested in working with as well as the audiences to which they appeal.
NeoReach is a platform for influencers that works with Fortune 500 companies. This gives them the opportunity to work with large names.
Cons
NeoReach is a marketing company that targets Fortune 500 companies. It’s unsurprising that it’s not an affordable solution for smaller brands.
NeoReach also manages all aspects of the influencer marketing campaign so it focuses less on the individual relationship with influencers.
For whom is NeoReach best?
NeoReach is the best choice for large brands, agencies and enterprises who want an end-to–end solution to achieve substantial results.
NeoReach is a great platform for influencers who are looking to work with bigger brands. These brands are likely to be more interested with influencers who have a large reach.
Fourstarzz
Fourstarzz is a leading platform for influencer marketing for small and medium-sized companies. It costs $59 per month and gives clients access to over 800,000. This includes micro- and niche influencers as well as athletes and celebrities.
Filtering for influencers can be done based on location, language, demographics, engagement, interest and post value. You can then negotiate directly with your influencers. You can also create a list with influencers and use Fourstarzz’s predictive ROI tool to analyze their performance.
Fourstarzz also offers a fully managed agency service that is ideal if you don’t want to plan your campaign.
The Fourstarzz website offers a dedicated area for influencers. It’s completely free to join. Brands can be reached directly by influencers to negotiate pricing and campaign campaigns. Influencers also have access to the Fourstarzz Okanjo Affiliate Marketing section. You will learn how to lead followers to products and earn a percentage of each sale.
Pros
Fourstarzz’s simple pricing model makes influencer marketing accessible to small businesses and unlocks its power. You can create unlimited influencer lists, run unlimited searches and build as many campaigns you like. You can cancel your subscription at any time.
Fourstarzz offers a free sign-up for influencers. You also get access to the affiliate marketing program.
Cons
You cannot get a free trial and your contact information for influencers is not provided unless you sign up to an annual plan. This does however lower the monthly cost at $44.25. Fourstarzz is also lacking in post-campaign analytics. Although it gives you a lot of information upfront about influencers, it doesn’t provide any metrics once you have started to work together.
Fourstarzz is a platform that primarily works with small and medium-sized brands. If you are looking for a larger prize, this may not be the right platform.
Who is Fourstarzz best for?
Fourstarzz is an affordable, high-value solution for small businesses that want to incorporate influencer marketing into their marketing plan. Firms with higher budgets might choose a platform that offers more campaign tracking functionality.
Fourstarzz, when it comes to influencers, is best suited for those who are keen to work alongside startup brands and earn additional income through affiliate marketing.
MightyScout
MightyScout is different from other influencer marketing platforms in that it partners with digital marketing agencies to increase their return on investment. It is focused on Instagram and TikTok influencer tracking, and offers analytics and reporting. The platform allows agencies to do more work for clients and not hire additional staff.
MightyScout allows agencies to use the platform’s profit- and engagement calculator to evaluate their influencer campaigns, rather than focusing solely on finding new influencers.
It works with a variety of agencies, including large clients like Mastercard and L’Oreal, Disney Stores, Walmart, Lancome, Nestle, Mercedes Benz, Nestle and many others.
Pros
MightyScout significantly reduces the time agencies spend tracking and monitoring their influencer programs. This helps to cut down on labor costs. It also has powerful reporting capabilities across Instagram and TikTok that allow agencies to set brand mention and hashtag targets.
This is a great opportunity for influencers looking to work with brands that are household names.
Cons
MightyScout is not able to help you start or run influencer marketing campaigns, or find new influencers. It aims to assist agencies in gaining a better understanding of their ongoing campaigns.
The platform is limited to Instagram and TikTok, and does not support other social media channels.
Who is MightyScout’s Best?
MightyScout is the best choice for digital marketing agencies that focus on influencer marketing. Imagine, for example, that you spend a lot of time tracking and analysing the results of your campaigns. This platform can greatly simplify your workflows.
Tribe Dynamics
Tribe Dynamics, another platform for influencer marketing analytics, is Tribe Dynamics. It is similar to Mightyscout in that it aims to give businesses better insight into their influencer campaigns, so you can get a better grasp on how they are performing. This information will help you optimize your campaigns and determine which influencers are most effective in converting customers.
Tribe Dynamics allows you to create custom feeds that target subsets within your influencer network. This allows you to track the content and impact of influencer initiatives in real time.
Pros
Tribe Dynamics provides some of the best influencer marketing analytics available on the market, as well as a wide variety of insights including:
- Management of relationships
- History posting
- Feeds customized
- Monitoring brand mentions
Cons
Prices are only available upon request. The micro plan, however, can be used to manage up to 750 influencers. This is a sign of the scale at which the tool works.
Tribe Dynamics doesn’t offer tools for cultivating new influencer relationships.
Which Tribe Dynamics is Best?
Tribe Dynamics is designed for large data-driven agencies and brands that manage large influencer marketing campaigns involving hundreds of influencers.
Brandbassador
Brandbassador, a marketing platform for influencers and referrals, aims to help marketing departments and brands attract customers who have a brand affinity to their business. It works with different brands and sizes, including B2B businesses.
Brandbassador is a referral platform for startups and enterprises that fosters relationships with brand ambassadors. You can use the platform’s software to create customized referral campaigns and identify customers, employees, influencers and partners. The platform allows you to track and monitor ambassadors, and reward the best with cash, points or credit.
Brandbassador can be integrated with many ecommerce platforms.
Pros
Brandbassador is a fully-branded, white-labeled affiliate marketing platform for brand ambassadors. This platform makes it easy to connect with influencers and create reward programs for referrals. Ambassador allows you to A/B-test your decisions, create custom reports and track conversion rates.
Cons
Brandbassador has a stronger focus on affiliate marketing but is not specifically designed for influencer market.
Who’s Ambassador Best for?
This is best for business owners who wish to pay influencers via affiliate commissions.
Intellifluence
Intellifluence allows us to return to more traditional influencer networks. This site connects you with trusted influencers, who will post their rates in advance so you can know exactly what you’ll be paying.
Each influencer offers specific services such as video reviews on TikTok. They also get a star rating from customers and an indicator of their followers reach. The platform also includes messaging and payment tools.
Clients have the option to create pitches and then send them off to the influencers they choose. The pitches contain a goal for the campaign, the cash reward and the product value offered. Also, a description of the work required.
Intellifluence has over 100,000 users. It is not the biggest influencer marketing platform. Despite its simplicity, it makes it easy to find influencers.
Influencers who are interested in working with intelligence will receive cash or products for reviews. The platform is free to use and you don’t have to pay any fees for signing up. Sign up via the Intellifluence platform. Enter your details and create a profile to allow brands to find you based upon your interests and experience. If a brand contacts you about trying their products, you will be rewarded with cash or the product. Once you have shared your honest review with your friends, they will also reward you.
Pros
Small businesses and brands can budget their influencer marketing campaigns easily by using upfront pricing. Brands can post open offers to qualified influencers, which makes it easier to find them and grow their audience.
Influencers can sign up for free and don’t need to give Intellifluence any earnings.
Cons
Intellifluence works better for one-off posts by influencers than for full campaigns. The platform doesn’t offer analytics tools that can predict or track the ROI of collaborations. This might not be an issue for newbies to influencer marketing but it is a problem for more experienced pros and larger companies.
Who is Intellifluence best for?
Intellifluence works best for small businesses who are just starting to use influencer marketing. Intellifluence can be used to locate affordable influencers and supplement existing campaigns.
It’s ideal from an influencer perspective for anyone who has a social media following and wants to make the most of that following by sharing honest product reviews.
Webfluential
Another platform that empowers businesses is Webfluential. It connects them with influential people and helps them create campaigns that have a high return on investment.
There are many services available for all budgets. Self-service software allows brands to search thousands of influencers. Businesses and influencers are able to collaborate on creating branded content.
Smart contracts can be set up by clients to pay influencers if the client is happy. Influencers may also send out pitches to find work. They also receive a Webfluential professional media kit. They will learn how to create rate cards and host stats. The insights are also available to influencers to track their content’s growth and performance.
Webfluential offers a managed service that will provide expert support for your influencer marketing campaigns, from start to finish.
Pros
Webfluence provides influencers with access to many social channels. This allows them to actively seek out opportunities with brands they love.
This simple and affordable system allows small businesses to quickly reach influencers in their industry and compare rates.
IBM’s AI tool Watson is also available to the platform. This can determine if your brand’s tone on Twitter matches that of the influencer you are interested in working with. Clients also have the advantage that only qualified influencers can apply to join. This means that not everyone will pitch for your briefs.
Cons
Site design can be a bit clunky, especially when it comes to the influencer search functionality. Clients must also pay a 10% fee for all content deals in addition to the monthly software subscription cost.
Who is Webfluential best for?
Webfluential is a great tool for any brand looking to find influencers, and get an idea of the price they will pay.
It’s a great place for influencers to find extra work and establish new relationships with brands.
Klear
Klear, another alternative to influencer marketing platforms, combines a communications, analytics and payments function with an influencer search function. Klear allows you to search for influencers by category. You can also filter for location, age and audience demographics. Klear even offers brand mentions. You can choose between certified influencers or newer members.
Sign up as an influencer/creator through the klear website to receive a media kit which helps you show brands why you are a good fit. Here, you can demonstrate your:
- Audience insights
- Previous work
- Metrics like the number of social shares
- The demographic breakdown of your audience and their average age
Pros
Klear’s AI analyzes your brand and suggests better influencer matches. Klear’s reporting capabilities are excellent for monitoring campaign success and Klear allows you to manage all aspects of influencer marketing from one location. As such. This platform is a great way to improve your influencer marketing efforts.
Klear offers monitoring features that enable you to monitor competitors and analyze their performance for mentions or engagement.
Klear seems like a great fit for influencers looking to partner with established and emerging brands. Estee Lauder and Uber are big names.
Cons
Klear does not report on TikTok. This is a major drawback for brands who want to be more focused on this channel. Pricing is also only available upon request.
Who is Klear Best?
Klear is a platform that allows brands of all sizes to discover new influencers and manage campaigns from one platform.
This is a great opportunity for influencers who want to achieve high levels and work with well-known brands.
Heepsy
Heepsy is an influencer search engine. It provides access to more than 11 million profiles of influencers across Instagram, YouTube Tiktok, Twitch, and YouTube. This includes micro-influencers who have more than 1k subscribers on TikTok or Youtube as well as Instagram influencers who have over 5k followers.
Heepsy has advanced search filters that will help you find the right influencers in niche industries. You can search by category, location, contact information, and performance metrics.
This influencer marketplace also provides stats that allow you to compare these influencer profiles, so clients can quickly see the influencer’s profile:
- Authenticity rating
- Engagement rate
- They can speak many languages
…and more. This information will help you speed up your vetting process, it’s obvious.
You can then create your own influencer list before you reach out to start a conversation.
Pros
Heepsy offers a search tool that you can use for free, but only limited results. You can also pay $49 per month for access to all 11 million influencers, and create lists.
It’s a great opportunity for influencers to work with smaller and larger brands like Walmart, RollsRoyce and IKEA.
Cons
Heepsy does not provide any additional assistance beyond helping you to find influencer profiles or calculate cost estimations. However, it is up to you and the influencer to reach out and negotiate actual rates. Heepsy’s most costly pricing plan does not include contact information or advanced data such as audience insights and authenticity audits.
Who is Heepsy best for?
Heepsy is a great tool for companies who want to find the most influential profiles on multiple social media platforms. You will need to feel comfortable managing your influencer relationships and contracts. This is up to you.
Heepsy is most suitable for influencers who have 5,000+ followers on Instagram and YouTube.
Which Influencer Marketing Platform is Best for You?
Traditional advertising strategies no longer have the same impact. Conversions are driven by online word-of mouth marketing, referrals, social proof, and other methods such as social proof. Influencer marketing is the best way for you to succeed in this new paradigm!
Social platforms such as Facebook, Instagram, TikTok, and TikTok are where most of the action takes place. You can increase your income and build relationships with brands by becoming an influencer.
We recommend that clients who are looking to hire influencers use the advanced search tools offered by these platforms. This is the best way to find the right influencers. You can then manage your campaigns and track the performance of branded material.
We hope you found this list helpful in identifying the best opportunities for influencer marketing. We’d love to hear from you in the comments about which platform you prefer for connecting with influencers and brands. Maybe it’s one that we don’t mention like tapinfluence, traackr or famebit. We want to hear all about it, in any case!
