A Guide to Integrate Bazaarvoice in Your Shopify Store

Are you looking for a way to increase your Shopify store’s sales and improve customer engagement? Look no further than Bazaarvoice! This powerful tool allows you to collect and display user-generated content, such as reviews and ratings, on your product pages.

By integrating Bazaarvoice into your Shopify store, you can not only boost your SEO ranking but also build trust with potential customers. In this guide, we’ll walk you through how to integrate Bazaarvoice into your Shopify store, the benefits of using it, and some tips on how to use it effectively to increase sales. Let’s dive in!

What is Bazaarvoice?

Bazaarvoice is a leading software-as-a-service (SaaS) company that provides brands with solutions to collect, curate, and display user-generated content. The platform enables businesses to gather ratings and reviews from customers across various channels such as social media, email campaigns, websites and mobile apps.

The value of Bazaarvoice lies in the authenticity of the user-generated content it collects. This kind of content provides your customers with an honest representation of your product or service that they can trust.

Bazaarvoice’s technology not only offers you invaluable insights into customer feedback but also helps you enhance SEO ranking by providing fresh content on product pages. When integrated with Shopify stores, this tool allows merchants to provide their customers with a seamless shopping experience while giving them access to unbiased opinions about products.

In summary, Bazaarvoice makes it possible for businesses to connect more effectively with their audience by providing authentic customer feedback through its innovative software solution.

How to Integrate Bazaarvoice into Your Shopify Store

Integrating Bazaarvoice into your Shopify store is a relatively simple process that can be done in just a few steps. The first step is to create an account on the Bazaarvoice website and select the appropriate plan for your business needs.

Once you have created an account, you will need to install the Bazaarvoice app from the Shopify App Store. After installation, enter your API key from Bazaarvoice into the app settings and then configure any additional settings such as product reviews or questions and answers.

Next, you will need to add some code snippets provided by Bazaarvoice onto your Shopify store’s theme files. This can be done either manually or using a third-party app like Script Editor.

After completing all necessary configurations, it’s time to test everything out by creating a test review or question on one of your products to ensure that everything is working correctly.

By following these steps carefully, integrating Bazaarvoice into your Shopify store can lead to increased customer engagement and sales opportunities through user-generated content.

The Benefits of Using Bazaarvoice

Using Bazaarvoice in your Shopify store can bring a plethora of benefits to your business. First and foremost, it provides an enhanced customer experience by allowing them to leave reviews and ratings on your products. This feedback not only helps other potential customers make informed purchasing decisions but also gives you valuable insights into what is working well and what needs improvement.

Moreover, Bazaarvoice offers powerful analytics that allow you to track customer engagement metrics such as click-through rates, conversion rates, and revenue generated from user-generated content. With this data at your fingertips, you can optimize your marketing strategies for better performance.

Another benefit of using Bazaarvoice is its ability to improve SEO rankings. User-generated content such as product reviews and Q&A sections provide fresh and relevant content for search engines like Google to crawl, increasing the chances of showing up higher in search results.

Integrating Bazaarvoice with your Shopify store ensures brand authenticity by verifying the legitimacy of user-generated content through a strict moderation process. This builds trust among potential customers who are more likely to purchase from a credible source they can trust.

In summary, incorporating Bazaarvoice into your Shopify store brings numerous advantages including improved customer experience, valuable insights through analytics tracking, better SEO rankings and ensuring brand authenticity through verified user-generated content moderation processes.

How to Use Bazaarvoice to Increase Sales

Bazaarvoice is a powerful tool that can help you increase sales in your Shopify store. Here are some ways to use Bazaarvoice effectively:

1. Collect and display product reviews: By collecting and displaying genuine customer reviews, you can provide social proof of your product’s quality, build trust with potential customers, and ultimately increase sales.

2. Use ratings and review widgets on product pages: Adding rating and review widgets to individual product pages makes it easy for customers to see what others have said about the item they’re interested in purchasing.

3. Respond to customer reviews: Responding promptly to both positive and negative customer reviews shows that you care about their experience with your brand, which can lead to increased loyalty and more repeat business.

4. Use user-generated content (UGC) for marketing campaigns: UGC like photos or videos submitted by real customers can be used in advertising campaigns or on social media channels as authentic testimonials of your products’ value.

By leveraging the power of Bazaarvoice in these ways, you’ll be able to generate more interest from potential buyers who are researching products online before making a purchase decision.

Case Study: How one Shopify store increased sales by using Bazaarvoice

One Shopify store that experienced a significant increase in sales after using Bazaarvoice is the outdoor gear and apparel retailer, Moosejaw. With the help of Bazaarvoice Ratings & Reviews and Questions & Answers features, Moosejaw saw an 18% increase in conversions.

Before integrating Bazaarvoice into their online store, Moosejaw struggled to build trust with customers due to their wide range of product offerings. However, once they began collecting user-generated content through Bazaarvoice’s platform, they gained valuable insights about customer needs and preferences.

Moosejaw was also able to use this content to improve their product descriptions and provide more detailed information for potential buyers. By showcasing real-life experiences from previous customers through reviews and Q&A sections on each product page, Moosejaw was able to establish themselves as a trustworthy authority in their niche market.

Furthermore, by incorporating SEO-friendly keywords from customer reviews into their website copy, Moosejaw improved its search engine rankings which led to increased traffic on its site resulting in higher sales numbers.

Integrating Bazaarvoice into Moosejar’s Shopify store helped them build credibility with shoppers while simultaneously boosting conversions rates by providing unique insight into what motivates consumers when making purchases online.


Integrating Bazaarvoice into your Shopify store can have a significant impact on your business. By leveraging user-generated content such as product reviews and Q&A, you are providing valuable information to potential customers while also increasing the likelihood of conversions.

Bazaarvoice is easy to integrate with its seamless integration process and offers various benefits such as improved search engine visibility, increased customer trust and loyalty, and higher sales conversion rates.

Don’t just take our word for it – look at the case study we provided where one Shopify store saw a 1061% increase in conversion rate after implementing Bazaarvoice.

If you want to improve your ecommerce business’s success through authentic customer feedback, then integrating Bazaarvoice into your Shopify store is an excellent choice. Give it a try today!