You need to find out why your seller account was suspended. It could be due to a dropshipping policy violator. Account suspensions can also be hidden reasons (a customer complained about non-Amazon packaging). You should investigate the source of the suspension if you are not authenticated. Amazon will send you an email to let you know if your account suspension has been caused by a performance issue, or a violation of the Amazon Selling Policy and Agreements.
Determine! Identify the reason why your seller account was suspended.
Examine Dropshipping Policy Violation
Amazon Seller Central will analyze your customer metrics and identify those that are not meeting Amazon’s performance goals. You should examine your inventory and selling methods to find the items that are not in line with the policies. Amazon will give you guidelines to follow and then ask you to disregard any violations. They want to make sure you are familiar with the policies before they look at your listings more closely.
All Amazon sellers should strive to maintain a level customer service that meets these seller performance targets.
Order defect rate: < 1%
Pre-fulfillment cancel rate: < 2.5%
Late shipment rate: 4 %
Negative feedback less than 5%
Plan of Action for Dropshipping Policy Violation
Your strategy should include details to address the issues highlighted by Amazon in its suspension notice. Your chances of getting your Amazon selling privileges back are increased if you provide a detailed Plan of Action.
What should it include?
- More details about the root cause behind account suspension
- More detail about the actions taken to fix the suspension problem
- More detail about the steps taken to prevent future problems
What is not to include?
- Customers are not to be blamed
- Include no commentary or extraneous information.
- Do not click the “Appeal” button to send an immediate reply.
- Do not waste your time commenting on Amazon processes.
- Do not get carried away with writing the longest letter you’ve ever written.
Attach attachments
Include all documentation required by the seller performance team in your email. Your chances of having your account restored are increased if you include the appropriate documentation.
Send Amazon an email with the following:
Amazon Seller Performance will receive your Amazon Plan of Action and your reinstatement request. Once you’re done with the Plan of Action preparations, click the “appeal” button in the “Performance notification” to send an appeal. Copy the appeal into the blank column, add attachments, and then click on Submit’. Another way of sending an appeal is to send your appeal email to ‘seller-performance@amazon.com’.
Our team will be happy to meet with you to discuss your requirements for creating an Amazon Plan of Action.
