Table of Contents
Dropshipping is where orders are sent directly from the manufacturer to the customer. Customers might find out information they don’t wish to see, as packages are often shipped with an invoice.
Let’s take, for example, a reseller who receives a order from a customer for light bulbs. Your supplier then ships the order. It will arrive with the original invoice as well as the name of the supplier. The invoice shows that the price was much lower than what you charged your customer. Your customer may decide to place an order directly with your supplier the next time they visit.
How can you solve this problem? Blind shipping is a dropshipping best-practice that protects your supplier’s identity. Continue reading to find out more about blind shipping.
What is blind shipping?
Blind shipping is a type of dropshipping method that ships orders directly from the manufacturer to the customer while keeping the name and identity of your supplier anonymous. The customer will assume that the order came from you.
As with white label services there is no branding and no labeling that identifies your supplier. Blind shipping is possible by prepaying the shipment and requesting to ship blind before shipping. Before the shipment is shipped to its final destination, the bill of lading (BOL), includes the name and contact information for the shipper (your supplier).
Blind shipping is a reason why retailers do it.
Blind shipping is a common supply chain management technique that protects your business (and potential profits or recurring revenue) by keeping your supplier anonymous. This will encourage customers to place orders from you again, and not directly from the source. It also allows you to keep your role as a middleman rather that losing customers to your supplier. Blind shipping reduces the likelihood of your competitors discovering who you are.
Blind shipping has many benefits
When dropshipping orders, there are several benefits of blind shipping that can protect your business and reduce the risk of retail supply chain issues.
Management of supply chains securely
Blind shipping is a way for merchants to keep a steady supply of goods and decreases the chance that customers will buy directly from the supplier. By remaining the middleman, your business can avoid losing customers. Dropshipping is a great way to secure your supply chain, but blind shipping can also help you control product quality and shipping times.
Keep your competitive edge
Blind shipping protects your suppliers’ information from potential competitors. Your supplier could be contacted by your competitor if you have a good relationship and they offer you great prices and/or top-quality products.
Keep your hands off
Dropshipping blind allows you to run your ecommerce store without having to do anything. Dropshipping blind means that you don’t have stock to maintain your inventory. Your supplier will ship the orders for you, while you remain anonymous. Note: Although this is a cost-effective logistics model, many ecommerce businesses choose to store inventory with a third-party logistics (3PL) partner for more control, reduced transit times, and fewer headaches.
What is the difference between dropshipping and blind shipping?
It is not unusual for people to confuse dropshipping and blind shipping. Dropshipping involves shipping orders directly from the manufacturer to their door. Blind shipping is a term that describes the practice of hiding the shipper by removing supplier information from the BOL before the shipment reaches its destination.
Dropshipping is unreliable.
The idea of not having to deal with managing inventory and handing off order fulfillment to your manufacturer might sound appealing, but dropshipping comes with its own set of issues. These are some of the issues:
- Quality control: Because orders are shipped directly from the manufacturer you have no control over the product’s quality. This can cause long-term damage to your customer relationships, especially if the product quality is not consistent after each purchase.
- Order return issues: Some suppliers are unwilling to