Can I Change Add To Cart Button Color on Shopify?

As an online merchant, you know that the Add to Cart button is one of the most important features on your Shopify store. It’s what turns window shoppers into paying customers and generates revenue for your business.

But did you know that something as simple as changing the color of this button could have a big impact on your sales? In this article, we’ll show you how to change the Add to Cart button color on Shopify and explore why it’s worth considering in the first place. So let’s dive in!

How to change the add to cart button color on Shopify

Changing the color of your Add to Cart button on Shopify is a simple process that can be done in just a few steps. First, log in to your Shopify account and click on “Online Store” in the left-hand menu. From there, select “Themes” and then click on “Customize.” This will open up the theme editor for your store.

Next, navigate to the section of your store where you want to change the Add to Cart button color. Depending on your theme, this may be located under “Product Pages,” “Buttons,” or something similar.

Once you’ve found the right section, look for an option labeled something like “Button Color” or “Add to Cart Button.” Clicking on this should bring up a color picker tool where you can choose from a range of different colors.

Once you’ve selected your desired color, make sure to save any changes made before exiting out of the theme editor.

It’s worth noting that some themes may have more customization options than others when it comes to changing button colors. If you’re having trouble finding what you need or aren’t happy with how things look after making changes, consider contacting customer support for assistance.

The benefits of changing the add to cart button color

Changing the add to cart button color on your Shopify store may seem like a minor detail, but it can have a significant impact on your sales and customer experience. Here are some benefits of changing the add to cart button color:

Firstly, changing the add to cart button color can help improve the overall design of your online store. Choosing a contrasting or complementary color for the button can make it stand out more and draw attention to it. This makes it easier for customers to find what they need and complete their purchase.

Secondly, using an eye-catching button color can help increase conversions and drive more sales. A visually appealing call-to-action (CTA) encourages users to take action by clicking on it. By choosing an appropriate shade that matches with other elements of your site’s design, you’ll be able to create visual hierarchy while also conveying professionalism.

Testing different colors for your add-to-cart buttons is essential as doing so allows you better understand what resonates with your audience most effectively in terms of motivation triggers when making purchasing decisions.

Customizing even small details like the add to cart button colour could significantly impact user experience which leads towards higher engagement rate & improved conversion rates!

How to choose the right color

Choosing the right color for your add to cart button on Shopify can make a huge difference in its effectiveness. When it comes to choosing colors, there are several things you need to consider.

Firstly, think about your branding and website design – the color of your add to cart button should complement these elements. If your website has a minimalist style with white background, perhaps try using a bold color like red or navy blue as this will stand out more.

Secondly, take into account the psychological impact of colors on consumers. Colors like red and orange can create urgency and encourage impulse buying while green is associated with trustworthiness and ‘add-to-cart’.

Thirdly, test different colors and see which one performs best through A/B testing. Keep in mind that changing the color may not necessarily guarantee an increase in sales but it’s important to experiment with different options until you find what works best for your business.

Choosing the right color involves understanding both visual aesthetics and consumer psychology so that you can create an effective call-to-action that encourages customers to click ‘add-to-cart’.


Changing the color of your add to cart button on Shopify can significantly impact your eCommerce store’s conversion rate. It helps draw attention to the call-to-action and encourages visitors to take action.

Remember that choosing the right color for your add to cart button is crucial. You want it to stand out while still being in line with your brand image and website design.

By following the steps outlined in this article, you can easily change the add to cart button color on Shopify and start seeing results in no time. Don’t be afraid to experiment with different colors until you find what works best for your store.

So go ahead and make those changes! Your customers will thank you for making their shopping experience more user-friendly, enjoyable, and visually appealing.