If you’re like most Shopify store owners, you probably rely heavily on email marketing to drive traffic and conversions. That’s fine, but there are a few other platforms that can be just as effective for your business. In this article, we’ll take a look at the Drip Email Marketing app and see how it can help your Shopify store reach new customers easily.
What is Drip Email Marketing?
Drip email marketing is a great way to send out emails to your customers on a regular basis without bombarding them with emails all at once. It’s also a great way to measure how effective your email campaigns are and see who responds the best.
There are a few different apps that you can use for drip email marketing on Shopify. We’ve reviewed three of the most popular ones: Mailchimp, SendGrid, and AWeber.
Mailchimp is probably the most popular drip email marketing app on Shopify. It has a free plan and then there are several premium plans that range in price from $5 per month to $50 per month. The main difference between the premium plans is the number of emails that you can send per day, the number of contacts that you can add, and the number of languages that are supported.
SendGrid is another great option for drip email marketing on Shopify. They offer both a free plan and several premium plans with different features. Their main difference from Mailchimp is that they allow you to send more than 1,000 emails per day using their free plan, and they have more contact lists available for purchase (from 50 contacts up to 5,000 contacts).
How To Integrate Shopify with Drip Email Marketing?
If you’re looking to grow your email list with drip email marketing, then you’ll want to check out the Shopify app. The app makes it easy to create and send beautiful emails to your subscribers, without any coding required.
First, you need to set up a Shopify account. Once you have an account, sign in and navigate to Settings > Emails. On this page, you’ll need to enter your shop’s email address and password. Next, click Add New Email Address and enter a description of your new subscriber list.
Now, click Create List and fill out the following information:
– First Name
– Last Name
– Email Address (required)
– Phone Number (optional)
– Confirm Email Address
Finally, click Send Lists and wait for your email lists to be created! Once they are, head over to the App Store and install the Shopify Drip Email Marketing App. Once the app is installed, open it up and click on Accounts in the menu bar.
On this page, you’ll see all of your subscribed email addresses listed under Your Subscriptions. To add a new subscriber address, simply enter their email address into the fields provided and click Save Changes. That’s it! You’re now ready to start sending beautiful emails to your subscribers!
How to Start a Drip Email Marketing Campaign
To start a successful drip email marketing campaign, you first need to build an opt-in list. You can do this by collecting email addresses from your website or blog subscribers, social media followers, and other sources. Once you have a list of potential customers, you can start sending them emails about your products or services.
To optimize your emails for maximum impact, make sure to include:
1. A strong headline that will draw the reader in
2. A clear call to action that leads the reader to take some kind of action
3. A clear description of what the reader can expect if they decide to take action
4. Images and videos that help explain your points more clearly
What are the Advantages of Drip Email Marketing?
Drip email marketing is a great way to increase your email list and grow your business. Here are the advantages of drip email marketing:
1. It’s efficient: With drip email marketing, you can send emails one at a time, which makes it more efficient than bulk emailing.
2. It’s interactive: With drip email marketing, you can create personalized emails that engage your subscribers. This increases the likelihood that they’ll open and click through your email.
3. It’s cost-effective: Drip email marketing is predictable and easy to manage, so it’s cost-effective compared to other forms of email marketing.
4. It’s personal: With drip email marketing, you can create individualized newsletters for your subscribers, which makes them feel special. This increases their loyalty and engagement with your brand.
Tips for Optimizing Your Campaign
To optimize your email campaign, follow these tips:
1. Use relevant images: Including images that are relevant to the topic of your email can help engage recipients and increase open rates.
2. Keep your email header concise: Keeping your header concise will help you organize your thoughts and make it easy for recipients to find the information they’re looking for.
3. Use effective call-to-action buttons: A well-placed CTA can prompt customers to take specific actions like signing up for a mailing list or downloading an app.
4. Include strong subject lines: Subject lines that capture the attention of recipients and include key words can help drive clicks through your email campaign.
5. Optimize your video ads: Using video ads can help you attract a more diverse audience and create a more engaging experience for recipients.
What are the Disadvantages of Drip Email Marketing?
There are a few disadvantages to drip email marketing that should be considered before beginning this type of campaign. The first disadvantage is the time it takes to set up the campaign. This can be time-consuming, and it’s important to ensure the campaign is running smoothly before dedicating more time to it.
The second disadvantage is that drip email campaigns can be less effective than other forms of email marketing, such as push emails. Third, drip email campaigns can be more expensive than other types of campaigns. Finally, some customers may not respond to drip email campaigns as they would to push emails or other types of campaigns.
Conclusion
If you’re looking for an email marketing solution that’s easy to set up and use, Shopify is definitely a good platform to consider. Their drip email marketing app makes it really simple to send out automated emails, which can help you build relationships with your customers and generate more sales. If you’re ready to jump on the Shopify bandwagon, make sure to give their drip email marketing app a try!
