Facebook Pixel is an invaluable tool that lets you track the actions of website visitors and use that data to target specific people on Facebook.
To setup your Pixel, it is necessary to take several steps. These include:
1. Log into your Facebook account
Facebook Pixel is an incredible tool that enables businesses to monitor events on their websites and use that data to create retargeting ads on Facebook. Retargeting ads are an effective way of reaching new customers who may have visited but didn’t purchase anything; for instance, showing an ad with “We know you were interested in this product”, followed by offering discounted coupons or special promotions is one approach to use with this technique.
Start by logging into your Facebook account and navigating to the Ads Manager. Navigating to Pixels tab will show a list of all of your pixels – each is equipped with a green dot representing when its last tracking activity occurred and has an information panel with date/time information about when activity was last tracked as well as description. It is crucial that all pixels work once installed as you may miss out on valuable customer data that could come through!
If you haven’t already done so, create a pixel by clicking on the green dot next to Pixels tab and selecting “Create Pixel.” Give your pixel a name and choose whether it will track standard events (such as add to cart) or custom events (for tracking deeper actions such as scroll depth or button clicks).
Once your pixel has been created, copy and paste its code. Next step? Installing it on every page you want to track events or conversions on. Whether that means using one of Facebook’s partner integrations like WordPress, Wix or Shopify or adding it manually by editing the header template of your website, these steps must be repeated until every event and conversion tracking pixel has been installed.
If you’re using a partner integration, follow their instructions for installing your Pixel on your website. Otherwise, manually installing it can be accomplished by going into Squarespace website Home menu > Marketing, then selecting Facebook Pixel & Ads section in Home menu > Marketing section then manually entering Pixel ID field on Squarespace website Home menu > Marketing area of website Home menu. When installing through Google Tag Manager built-in integration make sure it has been removed from page header to ensure data updates can be communicated directly into Facebook.
2. Create your pixel
Facebook will immediately begin collecting data regarding all actions people take on your website, providing valuable insight that you can use to further optimize ad campaigns and create targeted audiences for future ads. To view this data, log onto your Business Manager account on Facebook.
The Facebook Pixel is a piece of code you place on your website to track visitor activity and conversion rates. This tool notifies you when someone interacts with your content, helping you understand which products and services may appeal to people on social networks like Facebook.
There are three methods available for adding the Facebook Pixel to a Squarespace website: using Pixel & Ads Manager, Partner Integration or manually installing. Select which method best meets your needs.
Implementing the Pixel is straightforward; all it requires is accessing your Home menu, selecting Marketing, then Facebook Pixel & Ads and following on-screen instructions to install one.
Your Pixel will begin collecting data immediately upon being activated and can be viewed within Ads Manager or Business Suite. This data can help with optimizing ads, building targeted audiences and remarketing to potential customers.
To setup the Pixel, first create a custom audience and choose an event which indicates conversion on your website – for example “Add to Wishlist”, Facebook will record that activity and use it to target future ads to people interested in it.
Once your pixel has been created, its code needs to be copied and pasted into your website’s header. Be sure to replace OrderGrandTotal with the total purchase value of each product sold through your store.
Test Your Pixel By Navigating To Ads Manager And Navigating To Pixels Tab You can test your pixel by visiting Ads Manager and Navigating To the Pixels Tab, where a list of installed pixels on your site are listed here, whether installed through Partner Integration or manually code injection – both will display their names along with updates dates for their last modification.
3. Copy the pixel code
Facebook Pixel is a piece of code that monitors website visitors and gathers data about how they engage with your site, using this data to create more effective Facebook ads that will attract potential conversions. Implementing the Pixel is essential if you’re hoping to optimize Facebook ads and maximize return on investment; this guide will explain how to set it up on Squarespace websites.
Start by logging into Ads Manager and visiting the Pixel section. From there, click on “Create a Pixel” and name your pixel before copying and pasting its code into Ads Manager to save. Your Pixel ID can also be found there.
Once you have your pixel code, it is time to implement it on your website. Log into Squarespace and navigate to the Home menu, Settings, Advanced then Code Injection option before copy and pasting in your pixel code in this field and clicking Save in the upper left corner.
If you are unfamiliar with HTML, Pixel Helper can automatically check that your pixel has been installed and tracking correctly. Or alternatively, use Event Debugger on Facebook Pixel’s dashboard to monitor its performance real time.
Prior to running ads with your pixel, it’s crucial that you perform an initial test to make sure that its data collection is reliable. Once satisfied that it works as intended, you can create ads and drive traffic towards your business.
Once you have integrated a pixel with your website, conversion tracking should be set up so you can monitor how well your ads are performing. This will let you identify which ads are converting as well as spending information for each ad.
Squarespace provides several methods for setting up conversion tracking, but the easiest method is by adding the Pixel Tag to your Order Confirmation Page. This will send purchase value information directly to Facebook so that ads can be targeted towards relevant consumers.
4. Add the pixel code to your website
Once your pixel has been created, it’s time to install it onto your website. There are two methods of doing so – through partner integration or manually installing. With partner integrations, simply select one that Facebook recommends and follow their instructions; with manual installations you must paste code directly into the header section of your website’s header area.
There are various methods available to you for setting up and updating a pixel, but we strongly advise using Google Tag Manager as this makes managing and updating it much simpler in the future. For further instructions regarding installation on Facebook help Center click here.
Once complete, your pixel data should appear in Ads Manager for easy analysis and targeting with ads. From here, you can use your pixel to identify new audiences to target with your ads – for instance if someone visits your website and adds an item to their cart but abandons their purchase, your pixel can help track this action so you can retarget these individuals later with relevant offers.
An added benefit of Facebook Pixels is their ability to help you understand your customers more deeply. By collecting information from people through the pixel, this data can help identify what kinds of products or services people are interested in purchasing as well as when. With this knowledge in hand, businesses can tailor content specifically tailored for these audiences at exactly the right moment in time – which ultimately improves business efficiency.
The Facebook Pixel is a social media tool designed to retarget online audiences, track revenue and gain valuable insights into planning and booking habits of target markets. Perfect for hospitality businesses looking to stay competitive online. Easy setup!
Start by logging into your Squarespace account and navigating to Home Menu > Marketing > Facebook Pixel & Ads. Add your pixel ID in the field next to Facebook Pixel; if it was previously added via Page Header Code Injection field you will need to delete this entry before adding integrated Facebook Pixel support.
