Search engines’ algorithms are optimized to find websites that best fit the intent of any query, and using effective SEO practices will increase your ranking on results pages and drive organic traffic, leads and sales for your business.
Squarespace provides various form-building tools that enable you to capture data efficiently, including an email marketing feature integrated with Google Analytics e-commerce tracking.
1. Increase Conversions
Squarespace is a robust ecommerce platform that meets a broad array of business needs online. Customers enjoy using it and the mobile-optimized version enables customers to shop from any mobile device without losing the experience or making transactions wherever they may be located.
Squarespace provides an effective suite of data capture tools. Forms can be created and linked directly to an email marketing service like GetResponse or MailChimp for maximum data capture efficiency. Squarespace integrates with many third-party services like shipping services, payment processors, etc – an asset when scaling your business and expanding revenue, but not quite as comprehensively as some of the other ecommerce platforms on this list.
Squarespace provides multiple payment methods, including credit cards. This makes it easy for your customers to select their payment method of choice and reduces cart abandonment. In addition, Squarespace includes numerous security measures to keep customer payments protected.
One thing that sets Squarespace apart from other ecommerce platforms is the ease with which it allows you to create and manage product categories and subcategories. This is an important aspect of SEO because search engines can more readily categorize and rank your products; for instance, clothing store using only an overarching “Shirts” category might miss out on ranking for more specific terms like “Women’s shirts” or “Tanks.”
Upselling and cross-selling can help increase average order value (AOV). Squarespace makes this easier by automatically suggesting related products when someone places an order, leading to additional sales and an increased AOV.
Your website’s navigation and layout can have a tremendous effect on conversions. By making simple adjustments to make the website more accessible to customers and appealing to shoppers by eliminating barriers to purchase, such as making sure product images can be seen clearly on smaller screens, providing social proof evidence or offering an easy filtering system for shoppers.
Search engine optimization (SEO) of every page of your website depends heavily on its URLs. Use of hyphens instead of underscores or spaces can make it easier for search engines to recognize and rank each page, so we strongly suggest including your focus keyword(s) as part of each URL for optimal search engine rankings.
2. Reduce Abandoned Carts
Squarespace provides users with a comprehensive suite of ecommerce features to enable them to craft an enjoyable online shopping experience for their audiences. This includes being able to customize storefronts exactly, maintain tight control of inventory, ensure mobile responsiveness and recover abandoned carts as well as create attractive discounts and promotions.
As well as its robust tools, Squarespace also offers a wide variety of website customization options that enable ecommerce entrepreneurs to craft distinctive, eye-catching websites that reflect their brand’s individuality. Thanks to Squarespace’s block-based system, users can easily add content and personalize layouts on their sites while optimizing them for desktop and mobile use, ultimately increasing conversions while providing a delightful user experience.
Displaying payment security seals on your confirmation page can reassure visitors that their transactions are safe, which in turn increases trust in your site and may encourage increased spending. In addition, offering visitors the ability to store their payment details may make the checkout process faster on future visits.
Product descriptions are another key aspect of optimizing an ecommerce site, and many consumers rely on these descriptions when deciding whether or not to purchase specific products. By including short and concise product descriptions on each page of your ecommerce website, not only will this enhance user experience but it can also aid your search engine optimization (SEO) efforts.
By including social media sharing buttons on your ecommerce website, your visitors will easily share products and content from your store with their followers – potentially increasing exposure for your brand as well as leading to additional sales opportunities.
If you are selling products on your Squarespace ecommerce website, it is essential to monitor and assess key performance indicators (KPIs). Utilizing website analytics features is an efficient way of doing this as they give invaluable insight into audience behavior on your site. Tracking key metrics like average time spent per visit or visits per month will give you valuable insight into how best to optimize conversion rates on your online storefront.
3. Improve Customer Satisfaction
Customers first encountering your company should be met with an intuitive confirmation page that provides key details about their order, alleviating any uncertainty as to whether their purchase has been completed successfully or whether something went amiss with it.
Squarespace now provides an option to help improve customer experiences: customize an order confirmation email after a product purchase on your site has been completed, enabling you to include pertinent details related to physical products (i.e. shipping details for physical products or download instructions for digital goods and services) sold by you.
Note that after placing their order, customers will continue receiving automated emails related to it – such as receipt emails, shipping notification emails and an update that their order is being fulfilled or processed.
Squarespace’s Product Order Form feature makes it simple and user-friendly to design an engaging form that reflects your brand image while fitting seamlessly with the overall aesthetic of your website. By including headings, instructive text, and image integration you can produce an order form that is highly engaging for customers and easily understandable by them.
Product Order Forms provide another advantage by collecting and organizing order data efficiently. With dedicated fields for product variants, special requirements, and payment options, businesses can effectively manage orders while simultaneously minimizing inquiries about order statuses.
Squarespace’s Product Order Form feature allows small businesses that must collect sales tax to set sales tax rules by country, state and zip code – an invaluable tool for ensuring compliance with local regulations and avoiding overpayment or underpayment of sales tax. It saves both time and money.
4. Boost Your SEO
Search engine optimization (SEO) is the key to increasing online commerce sales. SEO’s purpose is to place your website near the top of search results for specific keyword or phrases, making it easier for prospective customers to locate you.
As the first step of SEO optimization, it’s essential that you identify which keywords your consumers are using to search for products like yours online. Once you have an accurate list, begin optimizing your site for these terms by tweaking page titles, meta descriptions, keyword-rich text throughout your website and short URLs without unnecessary characters.
Squarespace makes optimizing your website for SEO simple. Their templates feature clean HTML markup that’s easily indexable by search engines, helping your business achieve top rankings possible. Furthermore, this platform boasts over 1,000 Adobe fonts and 600 Google fonts allowing users to easily create a look that complements both their brand and users alike.
Another consideration should be the increasing trend of people browsing websites from mobile devices, so ensuring your site is responsive and user-friendly on every type of device is becoming more crucial than ever. Squarespace templates have already been optimized for mobile use and offer features designed to speed up loading time while protecting security – including sitewide SSL certificates which are integral in SEO ranking.
As part of your SEO efforts, it’s also crucial to track metrics and measure your performance over time. This will allow you to see if your efforts are paying off and help adjust your strategy as necessary. Some important metrics to keep an eye on include traffic levels, conversion rates and average position on SERPs for specific keywords.
If you are unfamiliar with advanced SEO, hiring a professional to optimize your website for maximum effectiveness may be invaluable. A specialist can assist with optimizing for e-commerce, optimizing all content to include SEO keywords and ensure your site runs efficiently while remaining user-friendly.