Implementing remarketing tracking on your Shopify ecommerce store is a straightforward process that will allow you to reach more customers and increase sales. Learn how to implement the remarketing tag via Google Analytics and implement various match types such as broad, modified broad phrase or exact match.
When creating a search campaign, first select the list you would like to target (for instance, shoppers who searched “leather handbag”) before selecting keywords and creating your ad.
How to Set Up Remarketing in Google Ads
Google Ads campaigns are essential to the success of any Shopify store, yet it can be challenging to tell whether or not your advertisements are actually working. Shopify’s analytics make it simple for you to monitor how many clicks and sales your ads generate.
To begin your remarketing efforts, first link your Ads and Analytics accounts together. Next, create a remarketing campaign in Ads that you can configure all the standard Display campaign settings (sales target, campaign type selection, location/language options and setting your bid/budget).
Remarketing requires creating a specific target audience. Once that target has been created, use that audience to develop an appealing message to attract ideal customers – for instance if advertising watches, perhaps highlight their unique features and designs that stand out against competition and encourage viewers to click your ad.
Enhanced Ecommerce tracking in Google Ads enables you to automatically create audiences based on user behavior on your website, which are then used in personalized remarketing campaigns to drive more traffic and sales to your Shopify store. To begin this process, go to Ads Manager > Tools>Audience Manager (top right).
Click the blue “+” button to create a new audience, enter its name, select its data source – in our example customer lists from Shopify stores) and a maximum viewing duration to determine how long your ads will remain viewable by audiences.
Once complete, click Create Audience to save your new audience. Now that your target audience is complete, it’s time to create an ad using either AdWords’ standard builder or our free display ads template – plus remembering to add its cookie ID into the Shopify store’s remarketing tag to ensure an optimal remarketing campaign!
How to Set Up Adwords Remarketing in Shopify
Remarketing ads are an effective way of reaching shoppers who have previously visited your website and driving traffic back to it – ultimately turning more visitors into customers!
But without dynamic remarketing, your Google Ads campaign might not be getting its full potential. Dynamic remarketing enables you to tailor advertisements specifically to each user based on what products they viewed or added to their cart; plus it reduces cost per conversion more efficiently than standard remarketing ads.
Dynamic Remarketing in Shopify is easy. First, ensure the Google Analytics remarketing tag is enabled along with eCommerce settings (product ID, page type and total value). Second, link your Google Ads and Shopify accounts together by linking through either the GA-GA connector tag. Thirdly, create dynamic remarketing lists within Google Ads campaigns – this should take no more than 10 minutes per campaign to implement!
If you’re running a shopping campaign, Google Shopping Remarketing lists can help show relevant products on their display network. While Google Shopping can be an effective source of traffic to e-commerce stores, its setup requires careful consideration and knowledge of its nuances.
Start by opening your Google Ads account and clicking “create a campaign.” Choose to remarket to people who have previously visited your website, set goals for the campaign to help measure its effectiveness, select search, display or shopping campaigns as your type, name your campaign and create ad groups/ads accordingly. Dynamic Remarketing allows you to target specific products/pages at specific customers — this option may be especially effective if your sales volumes are high!
How to Create a Remarketing List in Google Ads
Created a Remarketing List in Google Ads allows you to display targeted ads directly to those who have visited your website, with customized remarketing lists based on specific pages, events or user behaviors – such as someone adding an item but then abandoning the cart – for instance using Remarketing can encourage them to come back and complete purchasing – while you could also target Ads at users who have purchased from you store thus increasing brand recognition and increasing sales.
To create a remarketing list in Google Ads, first log into your Google Analytics account and navigate to “Tools & Settings” (the wrench icon). Next, click “Remarketing” tab, followed by Audience Manager. Use the blue “+” button to create a new audience based on “Website traffic” data source – giving your audience its name! Select criteria or characteristics which define your audience – you could also let Google recommend an audience based on visitor behavior or interests!
Once you have created a remarketing list, you can use it to launch a Google Ads campaign. Either upload directly into Google Ads or utilize Shopify’s Audience Manager synchronize them both programs together. After setting up the campaign you can experiment with various ads and audience targeting settings in order to optimize results.
Shopify has also begun working to integrate its analytics tools with Google Ads, providing you with a centralized way of tracking the performance of your advertising campaigns in one dashboard. For example, conversion reports in Shopify now enable you to see exactly how many sales were made from a particular ad; making it simpler than ever to assess return on ad investments (ROI) and identify which campaigns are performing the best.
Google Ads also offers more advanced remarketing features, including email list remarketing – which allows you to upload a list of email addresses and serve relevant ads directly to them – and Custom Combinations, a feature that enables you to build custom audiences by combining multiple Google Ads audiences into one custom audience.
How to Create a Remarketing List in Shopify
Running a Shopify store makes it simple to capture custom audiences automatically using Google Ads; however, further customizing lists or using other platforms like Facebook can prove more complex. Luckily, there are workarounds you can try in order to automate Google remarketing lists in Shopify.
A hosted file solution provides a straightforward approach. By creating a file that Google Merchant Centre reads daily, your products will remain live. This solution is ideal for smaller stores looking to avoid manually updating hundreds or thousands of products every time they run a Google Shopping campaign. There are numerous apps that provide this service – simply search the Shopify App Store to discover options.
Google Tag Manager can also be a useful way to generate Google Ads remarketing lists that integrate seamlessly with Shopify data, though this method may be less efficient and take more effort and maintenance to maintain than a dedicated remarketing pixel.
To begin, Google Tag Manager needs to be set up on your Shopify store. After doing this, you can generate remarketing lists targeting specific types of visitors – for instance, those who visit your homepage or product pages as well as those who add items to their cart or complete an order. Furthermore, dynamic remarketing pixels allow you to track which products your customers are most interested in.
As Shopify uses last-click attribution, marketers who wish to optimize their ad spend must understand how remarketing works in order to craft data-driven marketing strategies. For example, if you sell sports apparel, targeting ads only to customers who viewed your Nike shoes can ensure relevant ads for potential customers and increase conversion rate. Another key point about Shopify remarketing is last click attribution which gives 100% credit to whoever clicked your ad for any conversion that results from it – an issue for marketers trying to maximize returns on ad spend optimization efforts.
