How Do I Use Metadata in Shopify?

Metadata is one of those terms that can be confusing at first, but once you get a better understanding of it, it can be very helpful in your Shopify store. In this blog post, we will discuss what metadata is, how to use it, and some of the benefits it has.

What is Metadata?

Metadata is simply information about the information. It can be found in any kind of document, from a simple text document to a complex spreadsheet. Metadata helps you keep track of the information in your document, and makes it easier for you to find and use it later.

Shopify makes it easy to add metadata to your documents. Just click the “metadata” button on the toolbar, and fill out the fields next to it. You can add text, images, and links to other documents, and even create custom fields.

Once you’ve added all the information you need, click the “save” button to save your metadata file. You can then use this file to help you find and use your documents more easily.

How to Add Metadata to Your Shopify Store

Adding metadata to your Shopify store is a great way to help you better manage and track your products. By adding specific information about your products, you can better organize your inventory, keep track of any warranties or recalls, and more.

There are a few different ways to add metadata to your store:

1. Using the “Metadata” tab in the Shopify admin panel. This tab contains all of the available metadata fields for your products. You can enter any information you want here, such as the product’s name, description, SKU, and stock status.

2. Using the “Product Data” section of the “Shopify Settings” page for each product. This section contains all of the basic product data (such as name and SKU), but you can also add custom fields here if you want.

3. Uploading product data using Shopify’s built-in import tool. This tool allows you to upload CSV files containing all of the product data for a particular store category or storefront.

What are the Benefits of Adding Metadata to Your Shopify Store?

Adding metadata to your Shopify store can help you improve your SEO and give you more control over how customers find and buy your products. By adding basic information such as product name, description, and SKU, you can give shoppers the precise information they need to make a purchase.

Additionally, by using metadata you can track which products are selling well and identify any trends in your customer base. This data can help you create better products and tailor your marketing strategy accordingly. Finally, adding metadata can make it easier for you to manage your inventory and keep track of stock levels.


Metadata is essential for any eCommerce business, and it’s something that you should be taking advantage of as soon as possible. By understanding how to use metadata in Shopify, you can improve the searchability of your products, enhance your product descriptions, and even make suggestions to customers about what they might want to buy. It’s an important tool that every eCommerce business needs to master, so don’t wait — start using metadata today!