How Many Products Should I Have On Shopify?

Setting up a shop on Shopify can seem like a daunting task at first. After all, there are so many products and options to choose from! How do you know which ones are right for your business? In this article, we will walk you through the basics of setting up a shop on Shopify and help you decide which products to include. By the end, you should have a better idea of what is necessary for your business and be in a better position to make wise decisions about product selection.

What Are The Benefits of Using Shopify?

There are many benefits to using Shopify, the most notable of which is its ease of use. Anyone can set up a shop without any prior experience, and there is no need to purchase expensive software or plugins. Additionally, Shopify makes it easy to create custom websites and applications, making it a great choice for businesses of all sizes.

Shopify also has a wide range of features that can help businesses grow. It allows you to easily connect your shop with social media platforms like Facebook and Twitter, as well as market your products online through Facebook ads and Google AdWords. In addition, Shopify offers services like order processing and shipping that can help you increase sales and grow your business.

How Many Products Should I Have On Shopify?

When starting a new eCommerce business, it’s important to have a well-thought out plan. One of the most important aspects of your plan is how many products you should have on Shopify.

There’s no one definitive answer to this question, as it depends on a number of factors, including your business goals and the type of product you sell. However, there are some general guidelines that can help you figure out what number of products is right for you.

First, consider how many products you think your customers will want to buy per month. This number will vary depending on the size and popularity of your niche market, but generally speaking, you should aim to have at least 20-30 products in your store.

If you’re unsure how many products your customers will want to buy per month, you can use Shopify’s “Product Counting Tool” to analyze your sales data. This tool allows you to see which items are selling well and which ones aren’t. Once you know which items generating the most revenue for your business, focus on promoting and selling more of them.

Next, consider what type of product(s) you’re selling. If most of your sales come from one or two specific types of products, then it might be wise to focus all of your energy on those items instead of trying to promote and sell more generic products. 

The Different Types of Products You Can Sell On Shopify

There are a variety of products you can sell on Shopify, and it ultimately depends on what you’re looking to accomplish. If you’re just starting out and want to sell items that you create yourself, then maybe only a few products are necessary. However, if you have more ambitions and want to be able to sell products from other retailers as well, then it might be worth considering adding more products to your Shopify store.

Here are the different types of products that can be sold on Shopify:

1) E-Commerce Products – These are the most common type of product on Shopify, and they allow customers to buy items online directly from your store. This is the most popular way to sell products because it’s easy for customers to find what they’re looking for, and there are a variety of selling options available (such as in-app purchases and live chat support).

2) Physical Products – If you want to sell physical products instead of e-commerce versions, then this is the perfect option for you. You can create listings for items such as books, clothing, tools, or anything else that can be shipped to customers. This can be an effective way to reach new customers who might not visit your e-commerce store otherwise.

3) Services – If you have skills or services that others could benefit from, then selling these services as standalone products could be an excellent option. You could offer consulting services, workshop lessons, or anything else that could be of use to other people.

4) Bundles – If you have a range of products that are related in some way, then bundling them together and selling them as a package could be an effective way to reach new customers. This could include things like e-books, course materials, software tools, or even physical products and services combined.

How to Increase Product Sales on Shopify

If you’re wondering how to increase your product sales on Shopify, here are a few tips:

1. Consider Your Target Market

Before you start selling products, it’s important to know who your target market is. This will help you decide which products to sell and which marketing strategies to use.

2. Choose the Right Product Categories

There are a lot of different product categories out there, so it’s important to choose the right ones for your business. Some common categories include apparel, home goods, and books.

3. Create Quality Products That Customers Will Love

One of the most important things you can do when selling products on Shopify is make sure that they’re of high quality. This means creating products that meet or exceed customer expectations.


There’s no one-size-fits-all answer when it comes to how many products you should have on Shopify, as the number of products and services you offer will vary depending on your business. However, having a range of products and services available is always a good idea, as it allows you to appeal to a wider audience and increase your chances of success. As long as you’re not overcrowding your Shopify store with too many products, adding a few more shouldn’t cause any major problems. If you have any questions about how many products to add to your store, don’t hesitate to reach out to us!