How Much does Instapage Cost? Pricing and Plans

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To convert prospects into potential sales, it takes more than a great deal. You need to be able to convince your customers that your offer is worthwhile if you want to increase profits and create new opportunities. Landing pages are the answer.

A landing page is an area on your website or in another location that highlights a particular offer or deal. This page is designed to attract attention and increase conversations about what you have currently on offer.

Instapage is a popular choice for enterprise landing pages. Instapage is a drag-and-drop page builder that allows you to create landing pages quickly and easily. It also offers tons of helpful features that can help increase your business’ revenue. Heatmaps and A/B testing can help you increase conversion rates. They also show you where customers spend the most time on your pages.

Instapage is a top contender on our list for the best landing page creator and A/B testing tool. Instapage is an excellent conversion tracking and boosting tool. It can also speed up AMP loading times.

It is important to ask yourself, how much money do you need to invest to get great results with Instapage.

This is our own Service Offered by the Blog Author.

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What is the cost of Instapage?


Understanding the value you receive with Instapage will help you understand why Instapage is worth it. Instapage is more than a standard landing page tool. Although most tools provide basic features such as templates or design tools, Instapage offers a full suite of features.

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Companies can use Instapage to access all the tools they need in order to convert clients. Instapage is a part of your marketing toolkit. It offers a complete landing page editor and designer as well as an analytics system. You can even create custom templates and split-test your pages.

It’s clear that Instapage may be more expensive than other landing page tools.

Instapage is likely to be more affordable than you realize. Instapage gives customers the option of choosing between two pricing options: Enterprise and Business.

If you pay monthly, the Business package will cost $199 per month. If you are looking to reduce costs and know that Instapage can improve your conversion rate, an annual pass might be the best option. While this may cost you more upfront, it will save you more over the long-term as the price is $149 per month.

The Instapage website only focuses on the Business package. The Enterprise option comes with custom pricing. The amount you pay will depend on what features and functionality are required. You will need to get a quote from the team in order to receive an accurate estimate for enterprise. Google doesn’t provide much information.

Which Instapage pricing plan is best?

Which pricing plan should you choose? Which enterprise or pricing plan is better? It all depends on you. We recommend the Business plan if you are just starting out in the digital world. The enterprise option will not be necessary for you. You still get lots of functionality with the business plan.

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Signing up for a free trial will allow you to avoid spending any money at all. Users can currently access a 14-day free trial. This is a great way for users to try the software out before they purchase it.

You can get a free trial to see how things such as instablocks or dynamic content replacement work on your landing pages. If you are considering upgrading to Enterprise, you will also be able to get an idea of how much support you may need from a customer service manager.

Instapage has clearly designed the Enterprise plan to help companies who have established themselves in this market. When you have thousands of visitors per month, you can begin to think about Enterprise requirements.

Even if you are a small business, your reasons for choosing the Enterprise package will depend on the functionality you require. Instapage’s Enterprise package is popular because it allows for more customization. Enterprise plans allow for great personalization. You can track everything, from customer intent to what ad they clicked, so you can make sure you have the perfect customer journey.

Instapage Enterprise is where you will get more direct support from the company. The enterprise plan is great if you need assistance in figuring out how you can support unique visitors or if you are concerned about how you manage your landing page software. Instapage’s enterprise tier includes support from a specialist who can assist you with conversion rates or underperforming elements.

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What do you get from each Instapage plan?

Are you still unsure how to approach Instapage pricing Let’s take a closer glance at each option.

Get a Free Trial

Instapage offers a free trial, which is the best way to get your website up and running. The trial is valid for 14 days. After that, you can choose the plan that suits your brand or cancel your subscription. You don’t have to provide your credit card information. Instead, you can simply jump in and begin experimenting with the features.

All features of the core Business plan are included in the free trial. You can only share it with 2,500 visitors. You should have more than enough visitors to make it worthwhile.

This is our own Service Offered by the Blog Author.

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Don’t forget to cancel your trial if you start using the marketing automation and landing page software in your free trial. Upgrade to a paid option within 60 days to save your campaigns.

You can test the waters with the free trial without spending anything. Unfortunately, you won’t have many options to create long-term landing pages or email marketing campaigns.

It may be difficult to locate the free trial, as Instapage isn’t easy to find. You’ll be able to sign up for the trial as soon as you click the button “sign up” on any page.

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The Instapage Business Plan

We can now purchase Instapage’s first paid version after we have completed the free trial. The Business plan is the best option for those who love Instapage’s ease-of-use and have read our Instapage review. This is Instapage’s cheapest plan. It costs $149/month if paid annually or $199/month if it is paid monthly.

Instapage promises this plan includes everything you need for creating landing pages and building post click experiences. These features include:

  • No conversion limits
  • You can save Instablocks for future campaigns
  • Thor render engine for the fastest load times around
  • A convenient drag-and-drop landing page builder
  • SSL encryption
  • Post-click score to measure ad relevancy
  • AdMap connects ads to landing pages
  • Dynamic text replacement
  • Forms in multiple steps
  • Heatmaps
  • Conversion analytics
  • A/B Testing Server-side
  • Integration with Marketo, Salesforce and Zapier.
  • GDPR compliance
  • Google single sign-on

Instapage has a lot to offer, even for the most basic pricing plans. It can integrate with Google Analytics and allows access to various email marketing tools. You can create up to 30 landing pages and have access to up to five workspaces and five members of your team. You can also receive support for up to 35,000 visitors per month, which is quite a bit of traffic.

The Business Instapage plan isn’t the most powerful, but it has some of the most amazing capabilities that you could want. You can find these:

  • Instablocks – These are blocks of content that you can copy and paste into your future landing page campaigns in order to reduce your workload.
  • Postclick The Postclick score is a measure of your ad-to-experience relevancy. It basically shows how many customers you send to the right page.
  • Analytics and A/B Testing : Instapage allows you to access everything, from server-side A/B tests to conversion analytics and heatmaps.
  • Dynamic Text Replacement: To make your interactions more relevant, adjust the content your audience sees based on their search information.
  • Admap: See where each ad campaign will go by mapping the connection between each ad and a landing page.
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The Instapage Enterprise Plan

The Instapage Business plan by itself is quite good. While some may find the product expensive, there are many other features that this product offers beyond a landing page creator. The only way to get all of the Instapage features is to purchase the Enterprise or Custom plan.

The Enterprise plan does not have any conversion limits and comes with all the incredible features we mentioned above. Multi-step forms to convert your customers, A/B testing and instablocks are all included. You also have access to Thor’s render engine. You can integrate various analytics and get conversion statistics, as well as an Ad Map and Post click score.

The Enterprise plan is truly unique because of the extras such as:

  • OneLogin and Okta Enterprise Single Sign-on
  • 1:1 Ad-to-page Personalization: This allows you to dynamically deliver the most relevant postclick landing page experiences for every customer.
  • Visual collaboration tools make it easy for teams to collaborate in real-time. You even get on-page commenting.
  • Editable global blocks are available: This feature allows you to edit one page and have your changes reflect on all pages where the block appears.
  • You can use AMP pages to improve mobile speed. Pages that load quickly will create a better browsing experience and increase conversions via Google AMP.
  • Direct Lead-Bypass : You can bypass the Instapage servers to send leads directly to your CRM or marketing platforms. Don’t worry, Instapage doesn’t store your data
  • Audit logs to help you meet compliance requirements
  • You can rest assured that your business will run smoothly with a guaranteed uptime SLA
  • Ad sped conversion attribution – This allows you to track your return on investment.
  • When you are ready to migrate your landing pages, page migration services can be provided.
  • Launch specialists who will help you set up your landing page. You also have a customer success manager who will help you get the most from your campaigns.
  • You can customize your landing pages with custom features.
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Do You Need the Instapage Enterprise plan?

The best way to ensure you have access to all features offered by Instapage is to get the Instapage Enterprise Plan. You get extra support from your customer service representative and a guaranteed uptime agreement. It’s important to remember that accessing the additional functionality will likely cost you a lot.

The plan doesn’t have to be unlimited. Instapage experts will discuss your requirements and give you a plan that suits your needs. If you decide to add additional features, you may need to pay more.

It’s possible to make your Enterprise plan a success with landing pages that look great. You can’t go wrong if you build landing pages often.

Pricing for Instapage: Are there Hidden Fees?

Cloud-based software purchase can be complicated. You may think you understand what you are paying, but then you find out that you have a lot of additional fees. You will find the best landing page creator for you if it is completely transparent.

It’s important to know how much it will cost to create landing pages or access customer support. We did more digging to find out if any Instapage features were hidden costs.

Instapage’s free trial is not enough. There’s no long-term contract that will allow you to use the service forever. You will need to pay if you wish to continue using this landing page platform.

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Instapage makes things easy, such as landing page templates and tools. However, you still need a URL. Sticking with an Instapage domain means that you only get an unprofessional-looking subdomain.

Instapage also has a 24-hour refund policy. You might not get your money back if you leave it beyond that time. You can always contact the support team for a second opinion.

Instapage’s major advantage is that you don’t need to have a credit card if you want to test out new features during the free trial.

Instapage Pricing: Final Thoughts

Instapage has the best landing page technology to support your marketing teams. Instapage is a well-known solution that stands out from Unbounce and Leadpages. Instapage comes with everything you need for converting your customers.

You will need to pay more for Instapage if you want more features. Even the most basic plan can be quite costly, making it difficult for smaller businesses to justify such a large expense. The costs of adding additional tools to your sales arsenal, such as a webinar or automated email campaign, will go up.

Instapage offers a free 14-day trial. This allows you to see how the features work and get an idea of what they offer. You can create your Instapage landing page using the customizable templates available on the platform. It is easy to get started with no HTML or CSS knowledge.

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You might consider signing up for the basic plan if you find that Instapage offers everything you need to convert customers. For most businesses, this should be sufficient. If your company is very large or if you are an agency that creates a lot of landing pages, we recommend the enterprise option.

Instapage can be used to create powerful landing pages. It’s not the most affordable solution. Instapage can be difficult to justify if you have a tight budget.

We recommend that you try the free trial to see how it feels. It might be worth it if you believe you can make a great ROI using your Instapage landing page.

This is our own Service Offered by the Blog Author.

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Instapage Pricing FAQ

Are you still unsure about Instapage? No worries. These are the most frequently asked questions that will help you make an informed decision.

Q: Can I cancel my Instapage subscription?

A: Yes, you can cancel your Instapage subscription at any time. However, you may not receive a refund if it isn’t cancelled within 24 hours. You can cancel your free trial at any time. Contact the team if you need assistance canceling a paid subscription. If you cancel within 24 hours, there is no money-back guarantee. Talking to the team may not be enough to get your money back.

Q: Do you offer a free plan?

A: Instapage does not offer a free plan, like MailChimp or similar tools. This service is not free to use on a regular basis. You can still access the service for free by registering with your credit card. This is a great way of putting the features to the test.

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Q: Can I upgrade/downgrade my plan?

A: It is more difficult than you might think to upgrade or downgrade your plan. It is easy to move from the free trial to the core program. To upgrade, you can simply go to your subscriptions and click the button. If you wish to upgrade to Enterprise, you will need to contact our support team. You will need to have a conversation with your support staff if you want to downgrade.

Q: What is the cost of an Enterprise plan?

A: The enterprise plan cost is based on a quote. You will need to discuss the features that you require with the team. The options are virtually endless, so a large company that requires professional services for their SaaS can spend a lot. An enterprise plan costs more than $2.5k per monthly and can include additional features such as access to social media solutions and unique plugin options.

Q: Do you offer discounts?

A: While some SaaS solutions offer discounts to non-profits, Instapage doesn’t. If you are unsure if a discount is possible, it’s best to contact the team. However, you might be able save money by choosing to pay for an annual plan over a monthly one.

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