If you’re running a Shopify store, you know that one of the key components to success is offering related products. Related products are items that complement the product your customer is viewing, and they’re a great way to increase average order value and boost conversions. But if you’re new to Shopify, or if you’ve never added related products to your store before, it can be a bit daunting. In this blog post, we’ll walk you through everything you need to know about adding related products in Shopify, so you can start boosting your sales in no time.
What are Related Products?
If you want to increase your average order value, one of the best ways to do so is by adding related products to your product pages. By cross-selling complementary items, you can make it easy for customers to find everything they need in one place, and increase the chances that they’ll add more items to their cart.
In Shopify, there are a few different ways to add related products to your product pages. The first is by manually selecting which products you want to appear as related products on each individual product page. This is a good option if you want complete control over which products are being shown, and if you only want certain products to be shown as related products on specific pages.
The second way to add related products in Shopify is by using an app from the Shopify App Store. There are a few different apps available that will automatically generate related product recommendations based on factors like merchant-specified rules, product attributes, and past customer behavior. This can be a good option if you’re looking for a hands-off approach, or if you want to have more control over the algorithm that’s used to generate recommendations.
Whichever method you choose, adding related products to your product pages is a great way to increase average order value and boost sales.
Why Add Related Products in Shopify?
Adding related products to your Shopify store can help boost your sales and conversions. Here are four reasons why you should add related products to your Shopify store:
1. Related products can increase average order value
If a customer is considering buying one of your products, they may be more likely to buy other similar products as well. By displaying related products on your product pages, you can encourage customers to add multiple items to their cart, resulting in a higher average order value.
2. Related products can reduce shopping cart abandonment
If customers see relevant and enticing related products while they’re shopping, it may persuade them to stay on your site and complete their purchase. By reducing shopping cart abandonment, you can boost your sales and conversions.
3. Related products can improve customer satisfaction
When customers find everything they need in one place, they’re more likely to be satisfied with their purchase. By displaying related products on your product pages, you can make it easier for customers to find everything they need, resulting in improved customer satisfaction.
4. Related products can increase customer loyalty
If customers are happy with their purchase, they’re more likely to come back and shop with you again in the future. By adding related products to your Shopify store, you can increase customer loyalty and repeat business.
How to Add Related Products in Shopify?
Adding related products to your Shopify store is a great way to increase the average order value of your customers. There are a few different ways to add related products to your store, which we will cover in this article.
The first way to add related products to your Shopify store is through the use of product tags. Product tags can be used to group together similar products, which makes it easy for customers to find related items. To add product tags, simply go to the “Products” page in your Shopify admin, select the product you want to tag, and then click on the “Tags” tab. From here, you can enter any relevant tags for the product.
Another way to add related products to your Shopify store is through the use of collections. Collections can be used to group together similar products, just like product tags. However, collections can also be used to create automated menus and sub-menus on your storefront, which can make it even easier for customers to find related items. To create a collection, go to the “Collections” page in your Shopify admin, and click on the “Create Collection” button. From here, you will need to enter a name and description for the collection, and then select which products you want to include in it.
Managing Related Products
Adding related products to your Shopify store can help increase average order value and boost customer satisfaction. Here are a few tips on managing related products in your store:
– Use tags to organize your products and make it easy to find related products.
– Create collections of related products to make it easy for customers to find what they’re looking for.
– Use the search function to find related products quickly and easily.
– Use the built-in recommendations engine to suggest related products to customers.
Conclusion
By following the steps above, you can easily add related products to your Shopify store without having to use a third-party app. This will save you money and time, and it will also allow you to have more control over the look and feel of your store. If you need any help with this or other Shopify tasks, please don’t hesitate to reach out to us. We’re always happy to help!
