How to Add Breadcrumbs on Shopify Product Pages?

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Are you looking for a way to improve your Shopify store’s navigation and make it easier for customers to find what they’re looking for? Look no further than breadcrumbs! Breadcrumbs are a simple yet effective tool that can help guide your customers through your online store.

In this blog post, we’ll show you how to add breadcrumbs on Shopify product pages and explain why they’re so important for the success of your e-commerce business. So let’s get started and take a closer look at these valuable navigational aids!

What are breadcrumbs?

Breadcrumbs are a type of navigational aid that help users understand where they are on a website. They typically appear near the top of the page and show the user’s current location in relation to other pages on the site. Breadcrumbs usually consist of text links separated by arrows or other symbols.

The name “breadcrumbs” comes from the fairy tale Hansel and Gretel, in which two children drop breadcrumbs in order to find their way back home. Similarly, breadcrumbs on websites allow users to retrace their steps if they get lost or want to go back to a previous page.

Breadcrumbs come in two main types: hierarchical and attribute-based. Hierarchical breadcrumbs show the user’s current location within a defined hierarchy of categories or subcategories. Attribute-based breadcrumbs show how the user arrived at the current page based on selected attributes such as color, size, price range, etc.

Adding breadcrumbs can improve your online store’s usability by giving customers an easy way to navigate through your product pages and find what they’re looking for quickly and easily!

How to add breadcrumbs on Shopify product pages?

Adding breadcrumbs to your Shopify product pages is a simple yet effective way of improving your website’s user experience. Breadcrumbs are navigation links that show the path users have taken from the homepage to their current page. They appear at the top of the webpage and allow users to easily navigate back to previous pages.

To add breadcrumbs on your Shopify store, go to Online Store > Themes > Customize Theme. From there, select ‘Product Pages’ and scroll down until you see ‘Breadcrumb’. You can choose whether you want them enabled or disabled, as well as customize their style and appearance.

It’s essential for Shopify stores to have breadcrumbs because it helps customers understand where they are within the website structure. This means they’re less likely to get lost or confused when browsing through different pages.

Breadcrumbs also improve SEO by giving search engines an idea of how content is structured on a website. This makes it easier for them to crawl and index every page in your online store.

In summary, adding breadcrumbs on your Shopify product pages is a cost-effective way of enhancing user experience and optimizing SEO performance. Remember that clear navigation leads to happy customers!

Why are breadcrumbs important for Shopify stores?

Breadcrumbs are an essential feature for any online store, particularly those using Shopify. They provide customers with a clear path to follow and understand where they are within the website structure. This is especially beneficial for larger stores with numerous categories and subcategories.

In addition to improving navigation, breadcrumbs also enhance the overall user experience by reducing frustration and confusion. Customers can easily backtrack if they accidentally click on the wrong item or category without starting their search over again from scratch.

Breadcrumbs also have SEO benefits as they help search engines understand the hierarchy of a website’s pages and how they relate to each other. This can result in better rankings and visibility in search engine results pages (SERPs).

Implementing breadcrumbs on Shopify product pages is a simple yet effective way to improve both user experience and SEO performance. It helps customers navigate through your products seamlessly while giving you an edge over competitors who haven’t implemented this feature yet.

How do breadcrumbs improve navigation for customers?

Breadcrumbs are a small but essential navigational element that can make a big difference in the user experience of your Shopify store. They greatly improve navigation for customers by providing them with a clear path back to previous pages.

By displaying breadcrumbs, customers can easily see their current location within the website hierarchy and quickly navigate back to where they came from. This is especially helpful for product pages, where customers may want to go back to view other products or categories without having to start from the beginning again.

Breadcrumbs also help reduce bounce rates and increase engagement on your site. When customers have an easy way to navigate through your site, they are more likely to stay longer and explore more products. Additionally, breadcrumbs can make it easier for search engines like Google to understand the structure of your website and improve its ranking in search results.

Adding breadcrumbs is a simple yet effective way to enhance the user experience of your Shopify store and encourage customer engagement. By making it easier for users to navigate through your site, you’ll be able to provide them with a seamless shopping experience that keeps them coming back for more!


Adding breadcrumbs to your Shopify product pages is a simple yet effective way of improving the navigation and user experience on your store. By providing a clear path for customers to follow and allowing them to easily backtrack if needed, you can enhance their overall shopping experience.

With the easy-to-follow steps outlined in this article, you can add breadcrumbs to your Shopify product pages with ease. Remember that by taking the time to implement this feature, you are not only helping your customers but also boosting your SEO efforts as well.

So why wait? Start adding breadcrumbs today and watch as your customer satisfaction levels soar!