How to Enable Customer Photo Upload Option on Shopify?

As an online store owner, you always want to provide the best experience for your customers. And what’s better than allowing them to upload their own photos? Enabling customer photo uploads on Shopify can bring a whole new level of engagement and personalization to your store.

In this blog post, we’ll guide you through the process of enabling this feature, explain why it’s important, show you how to use it effectively, and provide some alternative options that may also work for your business. So let’s dive in!

How to Enable Customer Photo Upload Option on Shopify?

Enabling customer photo uploads on your Shopify store is a simple process that can be done in just a few steps. First, log in to your Shopify account and navigate to the “Settings” section. Click “Files,” then scroll down until you see the “Upload files” button.

From here, you’ll need to select which file type you want to upload – either an image or video file – and then choose whether it should be available for customers to use or not. If you want customers to be able to upload their own photos, make sure this option is selected.

Next, go back into the main settings menu and click on “Products.” Find the product(s) that you want customers to be able to upload photos for and click on them. Scroll down until you see the “Variant images” section and click on it.

Check off the box next to “Allow customers to upload images for this product variant.” Save your changes, and voila! Your customers can now upload their own photos when purchasing products from your store.

Enabling customer photo uploads may seem like a small feature, but it can really help personalize the shopping experience for your customers. Give it a try and see how it works for your business!

Why Should You Enable?

Enabling the customer photo upload option on your Shopify store can have numerous benefits for both you and your customers. Firstly, it allows customers to share their experiences with others by showcasing their own photos of the product in use. This user-generated content adds authenticity and social proof to your website, which can help increase conversions.

Moreover, enabling this feature can also provide valuable insights into how customers interact with your products. By seeing images of how they are being used, you may be able to identify areas for improvement or new opportunities for marketing.

In addition, allowing customer photo uploads creates a sense of community among your customers by giving them a platform to connect and engage with each other. This fosters loyalty and encourages repeat business as well as positive word-of-mouth referrals.

Having user-generated photos on your site can also enhance SEO efforts by providing fresh content that search engines love while increasing engagement metrics such as time spent on page and bounce rates.

Enabling the customer photo upload option is a simple yet powerful tool that can benefit both you and your customers in many ways.

How to Use it?

Once you have enabled the customer photo upload option on your Shopify store, it’s important to know how to use it effectively. Here are some tips on how to make the most of this feature:

Firstly, let your customers know that they can upload photos while leaving a review or rating. This will encourage them to share their experiences with your products and services.

Next, make sure you moderate all uploaded photos before publishing them on your website. This will allow you to filter out any inappropriate content and ensure that all images align with your brand values.

Additionally, consider using customer photos in your marketing campaigns such as social media posts or email newsletters. By doing so, you show potential customers real-life examples of people using and enjoying your products which can increase trust and confidence in buying from you.

Remember to thank customers who share their photos by responding directly or featuring their image on a dedicated page of happy customers. This kind of recognition can help build stronger relationships with loyal buyers.

Implementing the customer photo upload option is relatively simple but knowing how best to use it is key in gaining valuable insights into what works for consumers while simultaneously showcasing user-generated praise for products/services!

Alternatives to the Customer Photo Upload Option

While the customer photo upload option is a great feature to have on your Shopify store, there may be instances where you need to explore other alternatives. Here are some options:

1. Social media: Encourage your customers to tag your brand on social media platforms like Instagram and Facebook when they use or wear your products. You can then repost these images on your website or social media channels.

2. Product reviews: Allow customers to upload photos as part of their product review process. This not only serves as user-generated content but also helps prospective buyers see how the product looks in real life.

3. Email submissions: Create an email address specifically for photo submissions from customers who want to show off their purchases. Make sure you include clear instructions on how and what format the photos should be sent in.

4. Third-party apps/plugins: Consider using third-party apps or plugins that allow for photo uploads from customers, such as Yelp or TripAdvisor integration.

It’s important to find alternative methods that work best for both you and your audience – whether it’s through social media or email submissions – so you can continue showcasing happy customer experiences with ease!


To sum up, enabling the customer photo upload option on your Shopify store can be a game-changer for your business. It not only helps in increasing customer engagement but also allows you to showcase user-generated content, which can help build trust and credibility among potential customers.

With the easy-to-use feature available on Shopify, you can enable this option within minutes and start collecting photos from happy customers. Additionally, there are alternatives such as third-party apps that offer similar functionality if you’re looking for something more advanced.

If you want to enhance your e-commerce experience and provide a platform for customers to share their positive experiences with others, then enabling the customer photo upload option is definitely worth considering. Give it a try today!