Google Shopping Feed is required data source. It synchronizes product feeds and gives product information from Shopify to generate product listing Ads. This allows people looking for relevant product feeds to purchase the product from their site.
This may sound complex at first, but once you understand it, it becomes very simple. Simply put, Google Ads campaigns require you to provide relevant information about your product. The algorithm of Google uses this information to determine which Ad to show for a specific search query.
Why do we do this? The Google Shopping Ads is the best online marketing tool. Online marketers revealed that nearly 3/4 of their clicks came from Google search ads.
What does this mean for you? This means that you now have an incredible tool to optimize product searches and convert potential buyers into customers. The entire process can be time-consuming and lengthy for new online businesses or marketers. Shopify is here to save the day.
First Things First
First, understand the Google shopping algorithm to be able to show up in the correct search query. Shopify does all that by collecting all information necessary to create a feed for your Google Shopping Ads. This allows Google to match the data with a buyer’s search query so they can go directly to the provided link.
You must update your information feeds regularly to ensure that Google can create accurate Ads. Shopify’s intuitive interface makes it easy to do this.
Guidelines To Follow
Before you start creating a Google Shopping Feed for your Shopify store, you need to read and understand the guidelines that Google merchant center has created for marketers and sellers. These guidelines will help you continue your Google Shopping Ads.
These guidelines include some of the following:
- Direct purchase products can only be promoted: Any feed that you provide for Google Shopping Feed must redirect to your store for purchase. This engine cannot be used to promote products via a pay per click link.
- Choose an official language: All product data, including your website and data feed, must be in the country’s official language. As long as product data is provided in different languages, you are allowed to advertise in more than one language.
- Follow the product specification: To make the Google algorithm work, all data feeds must be consistent and adhere to a similar specification. Ensure that your products adhere to the same specifications.
- Give details about refunds and returns: You are required to explain your policy regarding refunds and returns on your website under the “Misrepresentation or product” policy. It is important to describe who you are offering refunds or returns, how they will be accepted, the timeframe for acceptance and the timeline expected.
- Securely and responsibly collect user information: Your primary purpose for collecting customer data should not be to violate the “Irresponsible Data Collection and Use” policy. Without their consent, customer data should not be sold.
- Website requirements Google may run your site to verify that it is functioning properly. Edit some HTML to upload a file to the server.
- Finally, make sure to follow all relevant policies and sign in to keep your data up-to-date and current.
Create a Google Shopping Feed for Shopify.
After you’ve learned the basics, you can learn how you can create a Google Shopping Feed for your Shopify store. You can create a Google Shopping Feed for your Shopify store in one of two ways.
1. Make the Feed manually
You can manually add hundreds or thousands of products to your Shopify product feed if you don’t have enough. Simply enter the product-related information to your Shopify product feeds according to Google’s Product Specification. That’s it. Shopify will create a Google Shopping feed from that point.
2. Automate the creation of the feed
This method involves using a third-party app or service to scan your Shopify store. It will then do some “web crawling” to extract all information needed to fill out the Shopify store feed and to your merchant centre. This is a great option if you have a lot of products to feed.
How do I manually create Shopify product datafeed?
Everything boils down to providing the correct information for Google’s shopping algorithm. It doesn’t matter how great your product description or title is. If it’sn’t getting recognized by Google’s feed algorithm, it won’t be found in these Google touchpoints.
It is therefore crucial and important that all information in Shopify’s feed is accurate, relevant, optimized, and optimized to increase your chances of being noticed by Google Ad campaigns.
You will need to create a feed template in order to manually create Shopify product data feeds. You can either use tab-delimited text, or XML. All you have to do to use Shopify’s Google smart Shopping is to fill out the necessary details in the Add Product tab.
These information must be exact and mapped to your Shopify shop. These attributes provide basic information about the product in your Shopify store that Google Ads uses to match any search query to show it on Google Shopping Ads.
Below are the basic attributes of product data. To get more clicks on Google Shopping Ads you can optimize these attributes in accordance with Google product specifications.
1. As “Id”, use product variant SKU
You must fill in the variant product SKU in this attribute. The ID must use Unicode characters. It must be the same regardless of whether you sell to different countries. You can throw away the id if you stop selling that product and use a different id when you sell a new one.
2. Use the title as your product title
The product title is the most important attribute to create a feed that works well for you. This title will be the same as your page title. The title attribute is an important component of search optimization if used correctly.
Listed below are some things you shouldn’t forget to include:
- Brand attributes should be used upfront
- Name of the product with most popular keywords
- Use color, size and model to identify a product that is a specific variant
- Specific identification, if necessary.
- Avoid using hyphens and pipeline symbols, and avoid superlatives and promotion material in your title.
3. Use the Description as your “Product Description”.
The Product Description, like the title attribute is very important. Google uses the keywords in your product description to determine which search query will be most relevant for the page.
Although not as important as the title, there are some things you should consider when writing a description in order to get the most out of Google Shopping Ads.
- Use keywords at the beginning to describe the product.
- It should be concise and informative. Don’t give too much information about the product that isn’t helpful to the buyer.
- Don’t be a salesman or vague. Don’t add promotional text or links to other websites.
3. Use the product page link as a “Link”
This attribute allows you to add the link to the landing page on your Shopify site. You must use a Google-verified domain for the landing page. It must begin with HTTPS or HTTPS. To maintain uniformity, the URL must be encoded according to RFC 1738 and RFC 2396.
4. As “Image link”, use product URL or variant image URL
Image URL, or image link, is the link to your Shopify store’s product or variant image. This URL should be placed directly on the variant’s main picture.
Image link is not like product link. It must meet a minimum of requirements such as:
- The URL for the image must be located on the product’s main image. It should begin with HTTPS or HTTPS and comply with RFC 2396/RFC1738. Google can crawl it.
- Display the product accurately in accordance with the technical aspects of the image.
- You must not have text or watermarks on your image.
5. Variant price can be used as “Price”
This attribute will contain the price for a product that is bundled with currency. It should be rounded to two decimals. You should consider a pricing strategy before setting your final price. Some markets are more price sensitive than others. Make sure that the pricing of the feed matches the pricing displayed on the landing page.
6. Use Vendor as “Brand”
This attribute is crucial for identifying a product. This attribute contains the name of the vendor. If you sell your own products, your brand name should be included in this attribute. You must include your vendor or seller name in the manufacturer/supplier name if you do not have one.
7. Variant barcode can be used as “GTIN”.
This attribute requires the Global trade Item Number (or GTIN number) provided by the manufacturer. You should not include spaces or dashes in this number and you must follow the GS1 guidelines set by Google.
8. Variant SKU can be used as “MPN”.
If the GTIN for your product is not valid, you will need to mention the Manufacturer Number (or MPN). This is often the variant SKU.
9. Available
This is used to determine whether a product is in stock so that a buyer can purchase it. If there is more than one, you will put ‘in stock’. Otherwise, you will mention ‘out-of stock’. You will be able to ‘preorder’ products that are available later.
10. Condition
You can indicate whether the product is new, used, refurbished, etc.
Optional fields
These attributes are the most important. However, you may also want to include optional attributes in your product feed.
1. Use product type to refer to “product category”
This is where you will identify the product type your product uses. This information will be used to create your landing page.
2. Color
This is the most straightforward attribute to fill. Here you will enter the primary color of your product. Variants are the same as item group ID but with a different value.
3. Item Group Id
It’s used to identify products that come in different versions according to color, size and pattern. A parent SKU can be used to simplify grouping.
How do I create Shopify product datafeed automatically?
You don’t want to manually enter thousands of products that have a hundred variations. This will take you away from other marketing aspects.
Signing up for a third party service provider is a cost-effective way to solve this problem. You can also install an automatic feed generator app, such as AdNabu’s easy google shopping feed app.
It is best to search in the Shopify app shop for an app or service provider that can automatically generate feeds. This will also handle other aspects of Google Shopping such as diagnostic tabs and alternate feeds.
This is what AdNabu’s Google Shopping Feed app does better. This app creates your Google Shopping Feed and helps you optimize it to be successful in Google Shopping Ads. You can find more information in the Additional Resources section.
The same website crawl program used by a Google merchant centre to extract product information from the site to create product feeds.
These are the steps to create an automatic Shopify product feed:
- Register now to install Shopify’s automatic feed generation apps, such as Easy google shopping feed from AdNabu.
- Connect your Shopify store to your Google merchant centre.
- To sync your feed data with the google merchant center, grant this app permission.
- You can monitor the results of the simple google shopping feed app.
Conclusion
Google Shopping Ads are really amazing in terms of their reach and the various Google touchpoints they provide for your product. This should not be used.
Shopify powers more than 10,00,000. They are trusted by over 100,000 businesses worldwide and have years of experience in Google Shopping Ads.
Shopify allows you to manage your Google feeds. You can add new feeds, update existing ones, and tailor your product feeds and Ad campaigns to the market. If you own a website selling goods, you should take advantage of this amazing opportunity to launch a Google Shopping Ad Campaign to bring your product to market and convert potential customers into buyers.
