You must learn how to connect to your audience if you want to make dropshipping a success.
What better way to accomplish that than with the assistance of the best search engine in the world?
We’re talking about Google, that’s correct.
Many people dropship Google Shopping Ads today.
It’s not surprising that this advertisement model is gaining popularity due to the amount of exposure it provides.
It’s crucial to understand how Google Shopping Ads works if you want to dropship your store using Google Shopping Ads.
We’ll walk you through every step of the process, from setting up Google Shopping Ads campaigns to optimizing them.
Let’s get to it!
Does Google Shopping Ads Allow Dropshipping?
Before we get to Google Ads Shopping, let’s address the common question: Does Google allow dropshipping?
Here’s what platforms consider to be violating their terms of service: Promoting products that aren’t stocked
Google Ads Dropshipping is not allowed as you are listing products you don’t own.
However, dropshipping is still a viable option if they offer high-quality services.
Dropshipping is not allowed by Google, but you can still open a store using Google Shopping Ads.
Make sure you have a professional website. Also, make sure to get positive feedback, source high-quality products, and ship on time.
What is Google Shopping Ads?
Google Shopping Ads, in simple terms, are product ads that appear on Google when you search for a particular keyword.
These ads show direct product listings on a site, which include the product image, price and merchant name, as well as reviews.
These quick facts provide information about the product to the customers without the need to go to the store.
What are the benefits of using Google Shopping Ads
You may be wondering why Google Shopping Ads is so popular. Here are some benefits they provide:
Amazing Return on Investment
Google Shopping Ads is one of the best marketing investments you can make.
Why? They offer a high return on investment (ROI).
This report shows that Shopping Ads have a click-through ratio of 63%. This is nearly twice the rate for text ads.
It shouldn’t surprise that this advertisement model offers a higher conversion rate due to the higher number CTRs.
Google Shopping Ads are so successful because it gives potential customers all the information they need.
They will be taken directly to the product in a click and make an impulsive purchase.
Reach a Large Audience
Google processes over 3.5 billion searches each day. This is why this platform is undoubtedly the best way to reach your audience.
Google Shopping Ads aren’t just successful because of this.
These ads are not only visible in search results but also appear on Google Images, Google Display Network, and other partner websites.
This opens up more possibilities for you to reach potential clients.
Amazing Product Visibility
You must be visible to your audience if you want to increase sales.
Using visuals to attract them, make sure they have all the information they need.
Google does a great job of that, listing all information about your product.
This will increase the visibility of your product, and help you attract more customers.
It makes sense if you can put yourself in their shoes. You’re searching for a watch and Google gives you the option to search it.
After you hit enter, your desired result will be displayed with the image, price, and reviews at the top. There is a good chance you will click on it, even if it’s not your purchase.
Google Shopping Ads can be a great way for your product to get more visibility.
It’s easy to set up and manage
Google Shopping Ads’ best feature is its simplicity.
You don’t need to create keywords in order to launch a campaign.
You only need to create a product feed in Google Merchant Centre. The rest will be taken care of automatically.
To make things even simpler, you don’t have to manually create a product feed.
Many tools can pull data from your store and generate the feed automatically.
Valuable Performance Tracker
It is crucial to know how a product performs in order to plan your next marketing phase.
Shopping Ads makes this easy, providing detailed information about your products.
Performance analysis includes clicks, impressions, conversion rate, average CPC, and many other factors.
You can also group products based on their performance.
You can also compare your campaigns to see if they are performing well.
How to set up a Google Shopping Ads Campaign
It’s not difficult to set up a Google Shopping Ads Campaign. However, there are still some things that can confuse newbies.
Here’s how to get started.
Step 1: Create and set up a Google Ads account
First click the “Start Now” button to create your Google Ads Account.
This will take you to a page that allows you to choose your advertising goals. It’s likely to increase traffic to your website.
You’ll also be asked additional questions, such as your business name and website address, preferred customer device and any other information related to the advertisement.
Once you have created an account, you will be able to select the Google Shopping Ad Campaign.
It will be transferred from your Google Merchant Center account, which we’ll discuss next.
Step 2: Create and set up a Google Merchant account
Click on “Get Started” to create a Google Merchant Center account.
Click on the link to be taken to a page that will ask you for basic information about your business. Scroll down to see the option to link your Shopify account with Shopify.
You can tick that box if you are going to do Shopify Dropshipping. Scroll down to the bottom and agree with the Terms of Service. Then click on “Create Account”.
This is it! Your Google Merchant Center account has been created.
Go to the settings and link your Merchant Account to your Google Ads account.
You are ready to add products.
Follow the instructions and enter the information on the form to create your product feed.
Step 3: Configure your Merchant Account
All that is left now is to set up your Merchant Account according your preferences.
This includes setting up the report using the dashboard, adding a return policy and shipping policy, and setting up sales tax.
This is all you need to do. You can then relax and set a budget for your ad based on your goals.
7 Tips to Optimize Your Google Shopping Ads Dropshipping Program
Remember that running a Google Ad Campaign does not guarantee sales.
Optimizing your campaign to achieve your desired results is key to achieving your goals.
Here’s how it works:
Optimize Product Feeds
Your Google Shopping Ads will display the data you have gathered from your product feeds to show up in search results.
Optimizing your product feeds is the first step.
How do you do this? Simply by making information more readable. You should focus on the most important aspects of your feed, beginning with the product picture.
Your ad’s product image is what your potential customers will see first. It should be of high quality.
The product title is also important. Optimize your product title using the key keywords.
The price is next. To avoid misleading your customers, make sure you change the price in your ad to match what’s on your shop.
Divide your campaign structure
You may not be able to get the product you want, so don’t spend the same amount on all your products.
You should bid on different products. This is why you need to segment your campaigns based on your products.
It would be easier to determine which product is most popular and worth investing more money on.
You should aim to bid higher on products with high demand and high conversion rates.
Google Ads allows you to separate your products by using different product IDs, labels and other information.
Find the Winning Products
We mentioned that some products will perform better than others.
Find your winning products, and then focus on them in order to adjust your bids accordingly.
Remember that it is not enough to determine whether a product is winning by simply counting the impressions.
If you don’t convert any visitors, then having hundreds of impressions is useless.
To identify the winning products, open your reports account and click on “Shopping”. Next, look for products that convert the most and bid more.
Eliminate the losers
It doesn’t matter how much you like a product, if it’s not making you any money, it’s dead weight.
As we mentioned, hundreds of impressions are useless if there is no conversion. However, high-ticket dropshipping is an exception to this rule.
Consider keeping your high-ticket product around if it is getting lots of impressions. Even one sale can bring you big profits.
If you aren’t making any sales for your low-ticket products after a long time, it may not be worth it.
You would probably spend more on advertising than you make from the products. You should therefore consider removing any products that aren’t profitable from your listings.
Use Negative Keywords
Traffic that doesn’t convert is ineffective and would only waste your money.
Negative keywords can often be your hidden heroes. Negative keywords are used to limit searches that shoppers can locate you.
Let’s say that you sell gold bracelets in your store and that a person searches for gold rings online.
If they saw your advertisement for gold bracelets while searching, would they buy it? It’s unlikely because they are looking for something completely different, even though the product falls under the same category as “jewellery”.
This will only result in traffic that doesn’t convert, which is pretty useless.
Negative keywords can be added to your listings to counter this. If shoppers aren’t looking for your product, it will prevent them from seeing them.
By going to the keyword tab, you can add negative keywords.
Modify your Bid
There are many ways you can optimize your bids. It is possible to bid higher in areas where your product is more likely to succeed.
You can also schedule higher bids depending on the days your product performs best. This can be checked by looking at the reports.
If you see that weekends are a better time to sell, lower your weekday bid and increase it on weekends.
Similar to above, if you have most of your conversions coming from mobile users, you can optimize your bid by setting it lower for desktop.
Avoid Major Changes
If your ad is performing well, don’t make any major changes. Google’s algorithm is complex and you never know what it will do.
Even if your ad is doing well, there are still chances of it losing its effectiveness.
This applies to your bid adjustment. Do not increase or decrease the bid more than 20%
You can still exclude losing products, but it isn’t like they are making any profit.
Google Shopping Ads: Do they really work?
Simply put, Google Shopping Ads work.
It’s easy to set-up and you are being promoted by an engine that receives billions of searches each day.
Google Ads pulls keywords from your product feeds, so you don’t even have to create them.
You’ll get better results if your campaign is optimized according to the tips that we shared above.
Google Shopping Ads can be a powerful tool for promoting your products and stores.
We also have a detailed discussion on the Facebook Ads debate.
Last Thoughts
Google Shopping Ads is a great way for dropshipping stores to be promoted.
It is easy to set up, manage, and it saves you time creating keywords.
You don’t have to worry about creating a product feed for your Google Merchant Center account.
Despite this, Google Shopping Ads Dropshipping is not a quick money-making scheme.
You can’t guarantee conversions even if you bid high – unless your game plan is in place.
As always, ensure that your store is clean and presentable.
NicheDropshipping is an expert in product sourcing.
We can provide all of the products you require at affordable prices and help you start a private label company.
