How to Promote Dropshipping Products in Google Shopping Ads?

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A Step-By-Step Google Shopping Guide Based On Our Experience

What is Google Shopping?

What is the Merchant Hub for Google? It is a tool that allows you to upload and render available to Google your store and product details for shopping advertising and other Google services. Your product feed resides in the Google Merchant Hub.

It was formerly named Google Quest for Products, Google Products and Froogle. It is a Google app created by Craig Nevill-Manning that allows users to search online shopping websites for goods and compare prices between various suppliers. There are two channels operated by Google Shopping: Google Advertising and Google Merchant Center.

Shopping advertisements help shoppers to discover your goods on Google quickly and conveniently. You should realize that Google shopping can create huge profits for you if you sell goods online. Thanks to Google Shopping, almost 50% of our revenues in the e-commerce department were received last year.

Google Shopping Ads vs Other Ad Types

Keep using them if you have already begun advertising Facebook and Instagram advertisements! Ads from Google Shopping will become a powerful alternate marketing platform that doesn’t require your daily focus.

Let’s compare the characteristics of these types of promotion. As a vendor, you get the following rewards from using advertisements for shopping:

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High conversion rate

Google existed even earlier than Facebook, and everyone now uses this search engine: people use it to search for information, often to find out about things before taking action. This offers you beautiful chances to draw more new clients or a hot crowd.

In contrast, Facebook is mainly a social media site where individuals grab friend messages or enjoy adorable animal videos. Imagine what they say when the commercials disrupt their activities! If your ad is intrusive, it will also get recorded, and your ad cost would go up. Your account could be banned in even worse situations.

Easy targeting options

Google Shopping advertisements do not enable you to make detailed targeting settings, for instance, by choosing preferences or other criteria compared to Facebook. You need to pick your clients’ countries and Google only shows your ads to the users who are searching for these same items.

Currently, shopping ads are available in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, New Zealand, Norway, Philippines, Poland, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, the United Arab Emirates, the United Kingdom, and the United States of America.

You will show your shop to countries whose national language suits your web stores language. Compared to other avenues of marketing, this is potentially Google Shopping’s biggest drawback. However, like Youtube and Image Search, the advertising will be put on Google Shopping, Google Search and Google Search Affiliate Websites (if your campaign is set to include search partners).

Control of your product information

Maintain your product details’ quality and freshness, ensuring that your clients identify the correct products they are searching for. After automatic fetching, prices might be changed according to your website details, so you won’t need to change your prices again.

Low competition & cost

Not everybody wants to use Google Merchant: it’s a modern platform that needs time and patience to set up, and we haven’t seen anybody show them how to use it. That’s why not too many e-commerce advertisers work on it; it’s easier for you to succeed in this sector as a result.

The cost of Facebook is increasing, so many advertisers are vying for ad space, and besides newsfeed, Facebook has come up with other placements to keep up with the demand. With Google, besides Google Shopping advertising, they have plenty of ad inventories, they have shown search, ads, etc.

As for ads, we’ve been trying to use them… but we’ve realized that ads in those niches are much more costly. Ads from Google Shopping show users the picture of the product they are looking for, and traffic is more tailored to hot markets than ads. It means that converting to Google Shopping is cheaper. You end up with prospective buyers who already grasp what the stuff looks like and how much it costs.

Your shopping ads compete in an ad auction, much as most ad types, but you will only be paid if someone clicks an ad that leads straight to the landing page on your website. Cost-per-click is known as (CPC). You’ll learn how much you’re going to pay for each click when you build your shopping campaign. To rank higher than the advertiser directly below you, you can only pay the minimum sum possible, and you will always pay less than the maximum bid.

Testing without losing money

It would help if you tried as many of the items in your online shop as you have. The average move for Facebook is investing $10-$20 on a product to see how it sells. PPE or Toilet? Purchase or ATC? Image or video? Until releasing an ad, here are the questions you need to pose.

For Google Shopping Ads, you need to ensure that the product’s title and definition suit the product (which is also suitable for SEO purposes and your single product pages appearance). Google can help you find customers, and you will delete goods from the promotion that do not sell.

There are far more than satisfactory reasons for all these benefits of Google Shopping Ads. It makes it clear that we are doing it and why you should also be using it!

In this post, our next step will be to build a Merchant Center Account. Following all the rules and requirements is vital because breaking those means never serving a single shopping ad. Still, don’t worry, you can quickly do it.

You need to build three accounts to make Google Shopping work for you: Ads, Google Merchant Center, and Google Analytics. Let’s get our magic underway!

You can see some details about it when you get to the Google Merchant Hub. If you want to read more, look it over, FYI. Success stories are very inspiring. Select the “Sign Up” page.

  • Fill out the specifics for your shop first. It would help if you put the nation where your company is headquartered, your store’s name, and its link.
  • The name of your shop will be listed on Google next to your items, so make sure it fits your store’s name.
  • The URL must begin with a scheme and don’t forget to have a prefix.
  • To get suggestions from Google, leave the ticks in the boxes. Honestly, some of them are very useful.
  • Click “Continue” until all of the fields are filled.

You can skip website verification right now; we’ll do it directly after you press “Skip” in the website verification section of your Merchant Center account.

Verify and retrieve the Google Merchant website

In the Google Merchant Hub, you are the first stop for Google Shopping advertising on our way to excellent and fast purchases.

Now, you need to check your website and make a claim. “Click “Company Information”>> “Website” from your dashboard.

There are a few forms for your authentication to be completed:

  • HTML file upload,
  • HTML tag,
  • Google Analytics,
  • Google Tag Manager.

We’re going to use Google Analytics, which is one of the best ways to do so. If you would love to explore other choices, look at the Merchant Support Center for thorough guidance.

Select “Google Analytics” and press “Verify & Claim”.

Hooray! Your website will be checked and demanded by Google Merchant Center after this operation.

You can also upload the logo for use in Google Shopping in PNG or SVG formats. In the “Logo” segment, you can see all the picture specifications. The logo you upload will be used on Google to promote your products, and consumers of multiple devices will view it with screens with varying sizes and resolutions.

Meet Merchant Center Guidelines

Now, you need to make sure that your website is compliant with these guidelines before you can serve shopping advertisements after you have checked and claimed your website URL:

  • It would help if you had a safe checkout (“HTTPS” in the address bar as someone is planning to supply you with their payment information).
  • From everywhere in the country, users must be able to navigate your shopping cart. And if you only sell goods in the U.S. or Canada, you have to hit your checkout through individuals in Denmark. Don’t worry; you can still refuse their form of payment.
  • Both the website and product details must be in the official language of the nation you are serving advertisements for.
  • It would help if you had correct contact records and guidance for how your company operates with billing and returns.

Set up tax & shipping

You will need to apply the taxes you receive to comprehend the actual price of the product they see in Google Shopping. Because tax can be a complicated topic, you have a variety of different tax filing choices. It would help if you went to the ‘Tax’ portion of the Google Merchant Center to make these improvements.

We pick “Configure no nexus for all states” as we don’t apply taxes to our goods and go to the next segment called “Shipping.”

You need to include details on how much you charge for shipping in the ‘Shipping’ area. Both Google applications, including Google Shopping Advertising and Google Orders, use the shipping settings. The most common explanation why consumers leave their shopping preferences is shipping costs, so setting up your shipping settings to display correct details will help your ads work effectively. It’s popular to have free worldwide shipping for dropshipping shop owners. You should look at the Google shopping guide for delivery if you have a common shipping strategy.

So, we’ll start by adding our shipping service details. Push this round blue trigger.

Set the destination country, currency, transit time and other shipping service information and click “Save.” Check the illustration below. Yeah, opposed to the second one, the first part of our article is just a piece of cake! Nevertheless, cheer up! Only once, you need to set up most of it.

You need to include details on how much you charge for shipping in the ‘Shipping’ area. Both Google applications, including Google Shopping Advertising and Google Orders, use the shipping settings. The most common explanation why consumers leave their shopping preferences is shipping costs, so setting up your shipping settings to display correct details will help your ads work effectively. It’s popular to have free worldwide shipping for dropshipping shop owners. You should look at the Google shopping guide for delivery if you have a common shipping strategy.

So, we’ll start by adding our shipping service details. Push this round blue trigger.

Set the destination country, currency, transit time and other shipping service information and click “Save.” Yeah, opposed to the second one, the first part of our article is just a piece of cake! Nevertheless, cheer up! Only once, you need to set up most of it.

Google Shopping Feed creation

Google shopping feed development is one of the most time-consuming portions of Google Shopping. We’ll be teaching you how to do it on your own hands right now.

We agreed, though, to show you all the measures and have as much understanding as we can. If you have already purchased our add-on in this post, switch to the “Last preparations” section.

Set up Google Shopping Feed

You can go to ‘Products’>> ‘Feeds’ from the page menu to build the feed. To get started, press the plus button. In the “Register a new feed” portion, include the requested information to proceed. The target country and language of your Google Shopping Feed are included in your necessary details.

Offer the primary feed its name and select an input form. There’s no reason for the feed name to fit the name of the individual file you are sending. You can pick “Google Sheets” and then click “Continue” if you can type all the items manually.

Other choices are more advanced, so whether you have a vast range of items or our add-on is beneficial. In the third stage, you get the option of whether you want a product prototype to be linked to the Merchant Center or pick an existing Google sheet. You can also opt to create an upload calendar so that you can automatically refresh your product details. We advise you to leave a regular frequency change.

You see a nice Google sheet with three pages, including template, samples and directions, after you click ‘Continue’. The template sheet has columns for all the mandatory data fields for the product.

This is your product feed’s heart, which you need to produce using all the strict instructions. To adapt your ads to people’s search requests, Google uses your product feed.

You can open the Ultimate Google Shopping Guide Appendix specially built by our team for you right now. This resource has all the required tips you would need during the processing of the feed.

Your feed should fulfill all the Google requirements that depend on the type of products in your store. For each feed, there are a few universal things that Google needs, and they are listed in your column names:

  • ID-It should be select for each object in your feed, a unique identifier for all your items.
  • Title-the name of the product, which should not be more than 150 characters and contain keywords for this specific product.
  • Description-a rundown of the thing with its details.
  • Link-a link to your product.
  • Condition-whether fresh, used, or refurbished is your stuff.
  • Price: The currency of your target nation should be the price.
  • Availability-whether in stock, out of stock, or on pre-order for your product.
  • Image link-a link in your web store to an image of the object.
  • GTIN, the Global Trade Item Number for your commodity, maybe left null.
  • The MPN-Manufacturer Part Number of your stock can be found in Product Choices >> Retailer >> Product ID.
  • Brand-put the name of your business here.
  • Google Product Category – includes either the full path of the Category or the numerical category ID (“taxonomy with ids” page).
  • Gender-the intended sex of the product: male, female or unisex.
  • Age group-the intended audience of your product: foetus, baby, toddler, children, adult.
  • Size-necessary in Apparel & Accessories > Clothes and Apparel & Accessories > Shoes on all apparel products.
  • Color-your color of a commodity (s).
  • Material-your material for the product (s).
  • Component Category: ID for a group of goods with multiple variations (variants).

Data feed template of Google Shopping

An example of product feeds can be found in the Definitive Google Shopping Guide appendix (see the tabs).

Now that you know the things that are going to be needed in your product feed, you need to make sure that there is a way to make it to your Advertising account for your product info.

Feed Rules Options

You also have an additional option from Google Merchant Center to help speed up your way to a full, correct product feed: feed rules. To get to these, go to the items menu, pick feeds, click on an active feed, and then go to Guidelines. Based on what has been updated with your product data or what you need to renew, you can set up your guidelines.

You may use Feed Rules to:

  • Add missing data requirements.
  • For more granular campaign segmentation, build custom data columns.
  • Assign common goods together based on an existing feed attribute.
  • Populate a static value with the promotion ID field.

We don’t need them, but this is a friendly and beneficial Google Merchant Center tool.

We want to remind you that we have a new add-on that saves a lot of time and works well with automated feed generation using micro data from your website.

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