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Google Ads Guide for Beginners
In your daily life, how important is Google? You use it every day, if you’re like most people, particularly if you’re trying to purchase something online. Ad from Google Ads (formerly Google Adwords) will get the items on top of search lists and into shopping carts, allowing Google advertising prime real estate.
Advertising has historically often been in high-traffic areas, entirely only in the case of highway signage and street signs. But now, the individuals who used to watch TV and read print media are moving online more and more. That makes Google Ads, particularly when considering the sliding price scale, more realistic than conventional advertisements.
We’ll clarify how Google Ads work in this guide and how you can quickly and conveniently set up your ad, even though it’s your first time. Let’s begin with the basics: What are Google Ads?
What is Google Advertising? Better than Facebook Ads?
Google Advertising, which changed its name from Google Adwords in 2018, is Google’s paying tool for bringing the links into Google’s top search slots. Have you ever seen a full entry in a Google search with a box around it in green with the word Ad? That’s an Ad on Google.
While dropshippers and most other e-commerce administrators are gravitating to Facebook advertising, Google Ads will deliver better results.
Google, for one thing, gets more visitors than Facebook or any other website. Google is the world’s most popular website. All those individuals who use it around the globe are leading Google to process 40,000 searches per second. But remember the typical online retail experience: Google is the #2 website for online consumers to launch their shopping (after Amazon).
Facebook Ads allow you to segment by the form of customer, which is perfect for focusing on niche items to enter audiences with similar interests. Facebook can’t threaten individuals with the intention of buying, though. They are more likely to look for it on Google than on Facebook when someone is interested in purchasing a product. You could be able to land a deal in minutes if your ad hits them at the start of their shopping trip.
- Google Advertising has impressive stats in terms of performance:
- Google Advertisements are 50 per cent higher than organic traffic converters.
- Google Show Advertisements are used by 90% of Internet users (explained below).
- Seventy per cent of smartphone users explicitly call a company from a Google Ad.
- Before an order, 65 per cent of online shoppers click on advertisements.
- With Google Advertising, most corporations see a 200 per cent return on investment, doubling their original budget.
It’s half the fight for all e-commerce practitioners, particularly dropshippers, to let customers know what’s in your shop. Google Advertising not only increases brand recognition by 80 per cent but also offers individuals willing to shop a clear connection to your web website. And there is more good news: even though you’ve never seen it before, how Google Advertising operates is easy to find out.
How does Google Ads work?
Google Ads function a little differently than other ads. Although advertising such as banners or TV spots require a flat rate, Google Ads only charge when the commercial effectively attracts someone. This scheme is called Pay Per Click (PPC), which you pay depending on how many people click on the ad, and it is excellent for small brands who like to make the most of their promotional budgets.
Advertisers use keywords to purchase Google Advertisements or the terms that someone enters in a search. If you sell leaf earrings, anyone who searches for “leaf earrings” or “leaf earrings” can get a Google Ad in the top search results. If those keywords are too competitive, you could target related searches such as “feather earrings” or “metal earrings.
The problem with Google Advertising is that there is a lot of competition for high-traffic keywords. Your placement is dependent on what your AdRank is named by Google, who gets the top-paying search results from whoever has the highest AdRank.
How are you improving your AdRank, then? It is primarily based on a bidding scheme, with advertisers setting the highest bid they are prepared to pay on the ad. You’ve also got three ideas on how to bid:
- Cost per Click (CPC)-how much each click on your ad will pay you.
- Cost per mile (CPM)-how much you’re going to pay for every 1,000 impressions or times people see your ad.
- Cost per Engagement (CPE)-how much would you pay for your ad-based predetermined operation, i.e., completing a transaction?
It’s not as easy, however, as the top spot goes to the top bidder. AdRank also takes into account the importance of your ad, what Google calls your Quality Ratings. The click-through rate of your ad and the link with the keywords make up its Rating Ratings, as do other external characteristics, such as the landing page’s quality and the previous success of your products in search engine results.
Multiplied by your Quality Score, your AdRank is your maximum bid. So, even though you can’t compete financially, you can also outrank your competitors with stellar corporate practices.
There are other types of Google Ads; however than those that appear on search results pages. Google Ads can appear on the entire collection of Google pages, known as the Google Display Network (GDN), like YouTube, and not only function on the Google search engine. There are four kinds of Google Ads in total:
- Search Ads-ads on top of the search results pages for Google
- Display Ads-image-based advertisements that appear on GDN pages
- Shopping Ads-ads designed for ecommerce, with product photos and prices, displayed within the GDN
- Video Ads-YouTube ads (between 6 and 15 seconds)
For a Smart Campaign, you will also have a fifth alternative. This is more automatic advertisement strategies, particularly for people with Google Ads who don’t want to spend a lot of time. For you, creative campaigns do most of the job, so you have to bring in the least effort to spend your resources elsewhere.
You can also fine-tune the advertising by both your position and how narrowly they meet the platform’s parameters, aside from what we described above. For example, if the keywords are “police dog clothes for pets,” you can either keep it broad or state that “pet clothes” is necessary for individuals looking for generic police dogs to prevent wasting ad impression.
Extensions may also be tacked on. With external links, such as alternate web pages, phone numbers, emails, or even multiple sales deals, these flesh out the Google Ads. Note the numerous connections below, such as “Women’s Dresses” and “Women’s Blouses,” plus the professional connection next to “Deal:” and the address link.
How to Set Up Your Own Google Ad
Since we began providing $100 in Google Ad credit when you sign up with Spocket for an annual contract and spend $25 on Google Advertising, we have had a few questions about how to do it:
First, to get started, you need a Google account. They are free to make, and whether you can use Gmail, Twitter, or some other Google app, you can create them.
Go to the Google Advertising Home page once you’re enrolled, and press Start Now. This takes you straight to the website for the Latest Initiative. Google Advertising has a fantastic onboarding process, step-by-step, because they clarify what to do, even though you’re a novice, then let you do it at your speed.
Choosing your primary focus is your first judgment. E-commerce stores may want revenue, but you may be more concerned with traffic or brand recognition if you have just opened.
Next, you pick the form of the campaign: Browse, Show, Shopping, Film, or a Smart campaign that is less active. Note that until after your Google Ads account is done, shopping and video are unavailable.
Your next question will ask you to describe better your priorities based on which campaign style you chose. We have selected Search for this example, and our next question is about which metric we would like to use to assess success.
Tap on Proceed to go to the producer of the initiative.
From here, you pick your Google Ad info. You have a myriad of options for customization, including:
- which sites ads are displayed
- Geotargeting venues
- Audiences (based on Google data, by demographics, interests, etc.)
- daily budget
- bid type
- ad extensions
Unfortunately, these criteria are not addressed correctly by anyone; it depends on your company and precise objectives. If you want to navigate these alternatives better and hear more explanations of what they do, in this more in-depth tutorial, Marco describes it.
A dropshipping life is a trade-off. In the one side, you don’t have to think about the goods being delivered or processed, which is one of the most irritating aspects of e-commerce. You have to pay special attention, on the other hand, to drum up sales, especially marketing and advertisement.
When you start the dropshipping business, Spocket knows how hard it is to get your name out there, so when you sign up for a Spocket annual plan and pay $25, we give $100 in Google Ad credit. As we discussed above, Google Ads are perfect for both brand recognition and revenue generation, but using them correctly will make or break young dropshipping companies.