DropShipping Google Ads or Facebook Ads
One of the major problems facing any dropshipping firm is getting the attention of prospective clients. Dropshipping is a competitive marketplace with many parties, all competing for customers’ precious clicks. So how are you going to spread the news about your shop? How can you capture your publicity so that you can draw visitors? Ok, there are two significant outlets at your disposal for ads. But which one is better: Dropshipping for Google Ads or Facebook Ads? Each has its respective advantages and drawbacks, and its efficient execution would depend on your individual needs.
It is helpful to note that there are 3.9 billion internet users in the world as of 2018! Of these, in the United States, about 300 million are housed. There are a lot of prospective clients here. Don’t forget that communicating with these prospective clients is the primary path for your dropshipping company to thrive.
As a result, it will help you make the most of your digital advertising budget and raise your return on investment (ROI) by picking Google ads or Facebook ads for dropshipping.
Why is advertising so relevant for drop-shipping?
Okay, keep in mind that this is a highly competitive business model because of its low risk and relative simplicity. That means that by pushing traffic to their online shops, many online retailers seek to get the attention of consumers. But how do you get traffic from this? Most effectively and efficiently possible to reach internet users: search engines (Google ads) or social media (Facebook). Know, it’s all about consumer connection; that’s the most crucial aspect of dropshipping. Using Google ads for dropshipping or Facebook ads help online merchants to do precisely that.
This suggests that the key targets should be:
- Maximizing the volume of traffic to your store for dropshipping.
- Growing the online company’s audience base.
- Expanding the brand recognition of customers until they are familiar with the e-commerce shop.
- Ranked higher (for Google ads) in search results.
- Seeking (for Facebook ads) more views and shares.
These are all hugely significant. Remember that you own a brick-and-mortar shop in your city for a moment. Will you want to create it with no access to a side street? Not, of course! You want it to be strategically positioned where prospective customers can readily identify it. Wouldn’t you place on the storefront some signage or name? Uh, no way! You want it to be explicitly labeled enough that people understand what it’s called and know that it’s a corporation.
For your dropshipping shop, the same goes-people need to know you’re out there, and you’re open for company. In this dynamic marketplace, this is how you get clients and drive your profits.
Using Google Adwords
The Google advertising network is a useful dropshipping tool; most individuals begin their internet use on a search engine. It is possible to refer to this site as Google Adwords or Google Advertising. We’re going to go for the latter for this article’s purposes, as it has been the more familiar word in recent years.
To look over these numbers, let’s take a moment:
- Google manages about 40,000 search requests per second. That means over 3.5 billion searches a day, or 1.2 trillion searches a year.
- For Google Advertising, the total cost per click (CPC) in all sectors is $3.09.
- The potential coverage of Google Advertising is over 90 percent of all users.
- Around 46.8 percent of the revenue from Google Advertising comes from mobile devices.
Google is an absolute giant; it is the most popular search engine and the world’s most visited website. This suggests that it is an excellent digital advertisement platform. But before you can build a successful ad campaign, it does take some fundamental analysis. Because Google Ads is more costly than Facebook Ads (the CPC is far higher), before you start paying for pay per click (PPC) ads, it is better to hone in on your target demographic and advertisement plan.
Google Ads and Reaching Your Target Audience
As an advertisement network, when it comes to targeting your target demographic, Google Ads shines. To do so, you can use any of the following parameters:
- Place: As potential customers search for your goods or services, you can target them by region, state, or country. Now, Google Maps is part of the Google suite, allowing spatial targeting to be very precise.
- Demographics: By gender, age, or even parental status, you can reach potential customers.
- Language: To meet the target demographic, use common language tastes.
- Keywords: See the tools below to help you find the best keywords that fit consumer search intent.
- Negative keywords: You may also flip this paradigm to remove those keywords to hone in on the target demographic.
- Device type: Remember that Google’s almost half of all ad sales come from mobile devices; you should use this to your benefit.
You will want to concentrate on those criteria based on your needs and the dropshipping sector. However, it’s important that you do a large amount of keyword research; this is really the backbone and sparkling gem of Google Advertising. If you use the right resources, so you can make the keyword targeting extremely precise and granular.
What are some Google Advertisement tools?
Using Google Shopping Shopify Applications
The purpose of the search is incredibly significant, because the search results are all about Google. Developing a highly focused ad strategy would ensure that this quest intent is achieved and that the customer identifies the e-commerce shop.
Shopify apps for Google shopping – This is where you can find various apps that can sync the products in your e-commerce store with the Google Merchant Center. In comparison, listing your different items on Product Listing Ads and Google Shopping with only a few quick clicks is incredibly fast.
Google AdWords- This is the crucial method for producing Google Advertisements that you can use. It also includes various features such as Keyword Planner, Adwords Editor, and others that are incredibly powerful.
Google Analytics- This is a valuable method that you can use to determine which advertisements have the highest return on investment (ROI) in your advertisement campaign.
Clever Ecommerce- This Shopify software quickly and effectively streamlines the whole shopping operation by optimizing the marketing strategy and simplifying your Google ads. Not only can you launch your different goods into Google advertising in only a few taps, but you can also create remarketing strategies to meet your target audience better.
SEMrush- This tool will help you evaluate a wide variety of pre-click details quickly in your ad campaigns for pay per click (PPC). It will also help decide the cost per click (CPC) and identify the correct keywords to target, the most common advertisements in the niche of the e-commerce shop, and the search and display advertisements of your rivals. In determining and assessing the target demographic, all of this is important.
You will decide what consumers are looking for and how best to align their search purpose with these different resources.
Using Ads for Facebook
So we spoke about Google Advertising and its unique advantages, so let’s take a moment to look at a survey about Facebook by Zephoria, a digital marketing consulting firm:
- It has about 2.41 billion monthly active users and 1.59 billion daily active users worldwide as of June 2019.
- Per month, it has over 1 trillion page views.
- For Facebook advertising, the average cost per click (CPC) is $1.86, and the average cost per mile (cost per thousand, or CPM) is $11.20.
- About 21.7 percent of smartphone sales come from Facebook Advertising.
We can see that Facebook Ads do not yet have the same breath as Google Ads if we read between these particular statistics. Where it shines, though, is in its ability to provide customers with more detail. In other words, in creating brand recognition and educating future buyers of more creative products, Facebook Advertisements are tremendous.
Additionally, you have a range of ways to hit your target audience, just like Google Advertising quickly.
You may target individuals by venue
Ads from Facebook allow you to reach users by location.
In real estate, you understand the old saying: “place, place, location.” Well, the same can be said for an e-commerce store. The opportunity to fine-tune how and when you hit your target audience is one of the key advantages of using Facebook ads. This is because Facebook can identify its users’ position by using profile info, cell signals, or IP addresses. That means that you can enter a physical address in the search box and then set the destination criteria for everyone in the field.
Facebook Ads also allow you to show your ad to:
- At the moment, any citizen in this location.
- All who live in this specific position?
- Any users who were at the site recently.
- Any person who travels around that area.
This tool is so granular that it’s also possible to set coordinates and then define a target radius (plus or minus 5 miles). In communicating with your target audience, this degree of detail is exactly where Facebook advertisements shine.
You should target behavior-based customers.
In offering an incredibly thorough overview of consumer behavior, Facebook Advertisements are fantastic. Some various categories and subcategories can be used to evaluate and decide what the target demographic wants, what gadgets they currently use, and what payment types they favor. This virtually ensures that Facebook Ads offers a highly customized advertisement network where you will reach multiple smaller custom viewers rather than a big one. When choosing which to use for dropshipping, Google Ads or Facebook Ads, it is essential that you determine whether to spread a broader net or be more selective to whom you are targeting.
Take the target demographic and break them into separate categories.
You will need to assess how broad the target demographic is going to be. For example, a dropshipping business keeps its practices more regional to maintain profit margins wider by lowering shipping costs. If you plan to try your hand at marketing internationally, though, then be mindful of the unique difficulties that come with this broader range of potential buyers.
Anyway, for each geographic area, it’s still preferable to create different Facebook ad campaigns. You may opt to cast a broader net (Asia) or be more acceptable in your targeting (the Middle East); by carefully tracking your ROI, you are effectively attempting to keep your marketing costs down. Provide 2 to 3 weeks for the ad promotions and then evaluate which regions produce the most revenue. You may also split these down into areas, territories, or even towns. Using so would mean that you optimize every dime in digital ads.
How to Well Rate Your PPC Ad and Get Clicks
There are some basics for dropshipping that relate to both Google Advertising and Facebook Ads. Some online retailers are discovering that having all promotional channels is the right approach. As a consequence, to rank well and get clicks, let’s see what every ad needs:
- Keywords that complement search purposes and are essential.
- A headline that’s persuasive.
- A URL for the important view.
- A call (or CTA) to action.
Numbers 1) through 3) both rely heavily on your research into keywords. Consider the Google resources mentioned above and take the time for the right keyword to be properly found. You then make sure that your headline and show URL have these keywords with this information in hand and are well configured.
It is also essential, though, that you have a CTA. There are seven fundamental types:
- Shop Now
- Contact Us
- Sign Up
- Get Started
- Watch Video
- Book Now
- Use App
The “Buy Now” button will have to concentrate heavily on your dropshipping business. Additionally, there is a belief that the CTA is the single most critical component of the PPC ad in the digital marketing industry. This is the determining element that will get you the crucial click from a prospective client. Consequently, always make sure your action words are included-you are trying to get people to take action, so you need the ad to show you. It is also critical for your CTA to be simple, succinct, and optimistic in tone.
Should you pick Dropshipping for Google Advertising or Facebook Ads?
Now that some of the fundamentals for each advertising medium have been covered let’s discuss how they line up with each other. Know, as an online retailer, your personal preferences and your e-commerce shop can significantly impact the one you chose to go for. So, let’s dive straight in without further hesitation!
Outperforming Google Advertising on Facebook Ads If:
The goods you sell have a distinctive appeal and involve a particular target group.
Your key goal is to build visibility and drive brand awareness. In other words, once you launch brand new items, it is better to use Facebook Ads.
Your budget for digital advertisements is limited; Facebook Ads’ average CPC ($1.86) is significantly lower than Google Ads ($3.09).
You are looking to create commercials that provide more details to engage the customer. Many marketers think that Facebook advertisements are more innovative than Google ads and are inherently visual. You have, in other words, a larger canvas than you can paint on.
Your market for clients, not for corporate associations. This is known as business-to-consumer (B2C) in marketing jargon.
The way to go is Google advertising if:
Google Ads are superior in some circumstances to Facebook ads.
Your unique product or service addresses the needs of a single customer or solves a problem. This entails any matters that could be time-sensitive and which need to be resolved immediately.
There is pre-existing demand for your product or service, and with strong purchasing intent, there is substantial search volume. This is usually why Google Advertising has a better success rate than Facebook Ads; note that Google is used by many users to search for items that they already know they want.
The user’s search intent is simpler since they will be looking for the product or service. Consequently, if the search results correctly reflect search intent for Google Ads, the conversion rate would be higher.
A corporation or agency is the target demographic. This is termed business-to-business (B2B), as opposed to B2C.
You should know that there is no definite winner if you try to determine whether to go for Google Advertising or Facebook Ads for dropshipping. The advertisement network that suits your dropshipping company better depends entirely on your company’s priorities and needs. Google Ads have the broader scope to put it in the simplest terms, whereas Facebook Ads have better targeting accuracy.
That means you can select Google Ads with a high purchasing intent for immediate purchases and search results. Simultaneously, Facebook Ads are perfect for increasing brand recognition, expanding your target audience, and new items that need further definition. You may also argue that Google lets new consumers find you, while Facebook enables you to find new customers if you want to strip it down to the core. However, the most robust approach is to use them and to make them complement each other. Doing so would help you to get the best of all worlds and create a comprehensive digital marketing strategy.