A Basic Guide to Facebook Ads That You Must Know
What do you know about website conversion ads or PPE ads? In this guide, we will give you an insight of all your concerns related to drop shopping. With more information in your knowledge, you will be confident to conduct business with this essential strategy. The two main elements in attaining success in drop shopping business are Shopify and Aliexpress.
Difference between conversions and engagement:
It is essential to understand conversions and engagement. The more information you have on these two, the better position you will be in order to use these.
What are Conversion Ads?
In conversions, you enjoy options like optimize and view content, add to cart, and purchase list. If you continue to
Optimizing for views:
Optimizing for view content through Facebook generates enough traffic by bringing more clicks on your ad. You can then visit your website without choosing adding to cart.
Optimizing for add to cart:
In this option, Facebook diverts the traffic that is mostly generated through add to cart. It is not a mandate to purchase or buy in this option.
Optimizing for purchase:
Optimizing for purchase allows Facebook to send the traffic of those customers that is most likely to buy the item from your site.
Process of Facebook in optimizing method:
Facebook conducts this entire session of optimization with the help of Facebook Pixel. Facebook pixel acts like a tracking code that is entered on the Shopify store (will be taught in our training). With the help of this code, Facebook understands the traffic generated on your website. For instance, if there are 1000 visitors on your website, Facebook will analyze this data and filter it as per people’s interests, location, age, gender, etc.
The same process is followed in add to carts and purchases. With more data in your database through Facebook, you will be able to filter the traffic generated without working hard on targeting your ads.
As per the old school strategy, Facebook ads get started for Shopify when you optimize for view content till you have 25 views per week per content. Once you have achieved this target, you can now switch to add to cart option. Add to cart again works when you make 25 add to cart per week. Post this, shifting to optimize for purchase is a wise option. Purchase is the final options where you want people to view content, click add to cart, and finally buy the product.
Expenses related to the strategy:
This strategy can cost around $25 to $40 to ensure whether your ad is running correctly and the targeted audience is making some purchase. There are other ways to go economical. PPE ads are a cost effective method for those you can’t afford the former strategy.
What are PPE Ads?
PPE Ads depict Page Post Engagement ad. In this ad, you target more engagements in the form of people likes, comments, and per clicks. Every entry level entrepreneur in ecommerce begins with a PPE Ad to ensure if he is targeting the right audience. The ads are economical and it helps to confirm whether you must progress on this ad or stop it there without wasting more money on pricey strategies.
These ads cost around $4 to $5. It helps to confirm if the ad has the potential to bring more customers and traffic.
How to check if a PPE ad is a success?
Check the metrics on Facebook that contain likes, post comments, CPC (cost per link), cost per post engagement, and link clicks. If you have a CPC lower than $1.50 or $1 it would bring greater results. The lower is always the better that it means that more number of people has clicked your ad in less money invested. Every cost per post engagement ad must not exceed $25 cents. It confirms that people actually like your products and you don’t have to spend more money to get more engagements.
CPC holds a great importance in your online business. In case the numbers are bad, you have the option to trash the ad. For testing purposes, CPC works a great way.
With the CPC method, you can save a lot of money and invest the same in your other core business activities. A loser ad saves you good money and a good ad brings to you more business by just investing $4-$5!
We wish you all the best for this new venture in commerce. Make the most of it through dropshopping.