You may be familiar with Shopify and Amazon as the two main players in e-commerce. Amazon is the preferred channel for millions of sellers all over the world, due to the large number of customers who are interested in purchasing products through this channel.
Amazon’s reliability has made it one of the most trusted companies in e-commerce. However, the cost of running a business in a marketplace can be prohibitive and may prevent your business from growing because of stiff competition among the sellers. Selling on a marketplace can limit your opportunities to make yourself and your brand known.
Many sellers are driven by the desire to have greater freedom and more opportunity.
If you are still unsure whether to use Amazon and Shopify, this guide will help you understand how to make the most of both.
We will show you how to connect Amazon with Shopify.
Shopify vs Amazon
Let’s begin by looking at the pros and cons of Amazon and Shopify to understand how to get the most out of these channels.
Shopify: The pros and cons of a personal website
Five points could summarize the pros of Shopify being your business’ e-commerce platform:
- Shopify is without doubt one of the easiest e-commerce platforms to use. This platform is ideal for those who are just starting out in eCommerce or have never programmed before. It takes just a few steps to create a Shopify store from scratch.
- Shopify allows you to sell goods in your own space and not have to compete with thousands of sellers. A website can help build your brand and reputation.
- Shopify’s seller-side is easy to use. The dashboard is well-organized, intuitive, and there are many videos and articles that can be consulted if you have trouble using certain functions.
- Access to the built-in tools is also available. If you require more features or functions, you can search for one of the thousands if third-party apps that are hosted in the Shopify App Store.
Shopify has two main disadvantages. They are mainly related to the appeal your store should have to draw in potential customers.
- Shopify’s biggest flaw is personalization, especially when compared to other on-premise platforms like WooCommerce and Prestashop which allow for greater customization for those who are proficient in the programming language.
- While having an online shop will give you a lot of autonomy, eCommerce can also require you to manage all aspects of your site, from the marketing strategy to the technical support. This has important implications.
- Your clients are your most important asset.
- Common domain and website issues can be solved by you.
- It is important to use SEO and run Ad campaigns on Facebook or Google to drive customers to your site.
Many online sellers are now selling multichannel to overcome this problem. They use the popularity of marketplaces to draw traffic to their website and buyers.
Amazon selling: pros and cons
Amazon is the largest and most widely known digital marketplace in the world. Amazon is a true innovator in online retailing. It has three pillars.
- Amazon has been a favorite customer’s marketplace for buying, due to its reliability in service. This is especially true when you consider the outstanding customer support and favorable return policy.
- The general sense of customer safety.
- Delivery speed was a major factor in physical shopping becoming more difficult.
These three strengths have made Amazon the most popular online marketplace and a great platform for many small businesses.
Amazon has helped sellers find their niche by removing the need for market research. Amazon’s built-in search engine responds to consumers’ questions and provides them with the information they require.
This means that it is the customer who comes to you and not vice versa.
Although Amazon’s selling platform is attractive, it has its drawbacks.
- Amazon is extremely competitive. It is difficult to stand out and get your products ranked higher in search results. To keep up with the Amazon seller competition, and to be rewarded by Amazon’s algorithm by being placed on the first few pages of search results, you might need to lower the price of your products or run expensive advertising campaigns.
- Amazon Referral Costs are very expensive. Amazon charges a referral fee when customers purchase your products. This fee is a variable percentage of the total price for the items sold. The product category determines the referral fee, which can vary between 8% to 15%. Even if the customer returns a product, the referral fee is charged.
- Amazon’s reliability is also on sellers’ shoulders. Amazon requires merchants to keep their profiles up-to-date and respond promptly to customer messages. Amazon is known for its high standards of service and you will need to meet them if you are looking to grow your business and be more competitive.
Why should you shopify and Amazon?
Multichannel online sales increases your sales
Amazon is a great platform for merchants to reach their target market quickly and find a wide client base, as you can see from the above list. However, you might lose out on your earnings due to increased competition and rising costs.
Shopify and other eCommerce platforms like Shopify can help you build brand recognition and save money. However, they do not have an audience that sells products.
However, the complementarity between these channels makes it possible to see an excellent opportunity: Start a multichannel company, taking the best of both selling platforms.
Amazon is a great way to reach people, generate interest and drive traffic to your Shopify store. This allows you to move beyond the market dynamics and create a business that suits you.
Multichannel businesses can be very profitable. This is especially true when you consider that you can double your sales and reach customers all over the globe. It’s pretty cool, isn’t it?
Easy selling on Amazon and Shopify
But, remember that managing two channels comes with double the responsibility.
Your business will have to be organized according to two channels. Each channel has different requirements and rules. You’ll need to manage the most challenging task: keeping them all aligned.
Multichannel businesses pose the greatest risk. If your stores become out of control, you could find yourself in an awkward situation with a messy inventory. This could lead to overselling or underselling and waste of time.
You might be able to find the help that you need by using an app from a third party. This will allow you to double your profits with minimal effort. Nembol is one such app.
- Integrate 14 channels including marketplaces, ecommerce platforms and social networks.
- Cross-list from Amazon and Amazon.
- Automatically keep your inventory synchronized
- Bulk editing listing details, inventory and prices.
Follow these simple steps to import products from Amazon to Shopify.
- Shopify allows you to create an online store.
- Shopify App Store: MultiChannel Importer App
- Connecting Amazon Seller Panel
- Upload and import products from Amazon to the App.
- Shopify allows you to upload Amazon products directly from the App
Steps to import products from Amazon to Shopify
- Shopify allows you to create an online store. Log in to the Shop and download The Multichannel Importer from CedCommerce.
- Register for Multichannel Importer, then connect your Amazon account to Shopify.
- Shopify and Amazon Account Connect: This is where you connect your Amazon Seller Panel with the app.
- Click on “Link your Account”.
- Enter the Account Name (any name) and Country (Where is Amazon account).
- You will need the seller ID and token from your amazon seller account.
You will be redirected directly to the Import/Upload section.
- Upload/import process: Once you have completed the onboarding steps follow these steps
- Multichannel Importer App: Import products from Amazon.
- Upload your Products: Once you have imported your products to Multichannel Importer, products can be uploaded from Amazon to Shopify. This can be done in one of three ways
- Bulk Upload: Upload all products from Shopify that were imported via the app from Amazon.
- Select and upload: This allows sellers to upload a select number of products
- By profiling
This is the process of grouping market products based upon product properties, such as product title, vendor, and so forth. Shopify allows you to easily list them.
- Default Profiling: This uploads all products to Shopify depending on the number of product credit, regardless of product type, vendor, or other factors.
- Custom Profiling: Upload products based on type, brand, vendor, category or quantity.
How to create a profile on the app
You can choose a product source or destination through the app. The following information is required:
- Name of your profile
- Product Imported From (Amazon).
- Shopify Product Destination
You can select the products you wish to upload, such as operator, product attribute, and value.
You can choose from any of the following:
- All products
- Only active products
- Only inactive products will sync with your Amazon account.
CedCommerce’s Multichannel Importer is ready to help you make selling online a smoother and more enjoyable experience.
How do I bulk upload products to Shopify
The source of your inventory will determine the bulk upload you can make to Shopify. You can either manually list products that are in your warehouse or use Product Listing Services to bulk-upload products to Shopify. If you sell on an existing Marketplace like Amazon, Wish, Etsy or eBay, you can list your Marketplace products on Shopify using Multichannel Iporter.
FBA is also supported by the Multichannel Importer
CedCommerce’s Multichannel Importer allows you to import products from multiple markets, such as Amazon. It also facilitates the Import of Products from Amazon to your Shopify store. FBA compatibility allows sellers the ability to fulfill orders placed on Shopify by using Amazon FBA.
The app will check if the Amazon FBA inventory and SKUs of orders received are available. If inventory is available, orders will be listed under the “FBA order” section. The paid orders will ship from Amazon FBA. Unpaid orders will ship from Amazon.
After filling out the basic form, you’ll see a pricing page which will guide you through all the features of the app. The number of products that you upload will determine the payment. You will need to select the recurring plan if you want to sync price and inventory from Amazon to Shopify.
These 5 easy steps will allow you to import products from Amazon to Shopify. The bulk upload function makes it easy to make this process even easier.
The multichannel importer app can now be used with FBA (Fulfillment by Amazon), where all shipping will be handled directly by Amazon. The app also allows you to manage your FBA account.